This applies to all business not just ICO’s, but it definitely is a clear easy to spot problem in ICOs 2018

I believe there are 3 brain types for humans, in terms of the level of detail they can handle. I call them the Engineering level, Design level and Marketing/Consumer level. If your brand message is at the Engineering level then you are missing out on 2/3 of your potential market and endangering your crowdsale.

Why do companies want to raise money with tokens? Why do investors want to buy tokens and not stocks? What is your moral obligation to investors when you sell tokens? All of this is covered in today’s episode from Bali.

What to do when a HNWI or Investor acts aggressive or belittles you.

It’s important in today’s market to sell the majority of your hardcap BEFORE the crowdsale! Let’s talk about pre-ico investors.

What do Investors and people think if all your coin does is help you raise funds and then act like store credit?

I see the future and it’s facilitated by blockchain. I get it! #woke but let’s talk about today and running a successful ICO

Why do founders deserve 100% of the company equity and 25% of the tokens? They don’t!

ICO’s need to spend their energy on marketing, product design, service improvement and strategy. Stop inventing new wheels for Tokenomics!

Advice for ICO’s from an Investor. Are you thinking of skipping the crowdsale? Think again.