The Director's Club

Budget-Based Tuition Setting


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Noelle discusses a common question from childcare directors—how much to raise tuition—and explains that there is no universal percentage because each center’s expenses, staffing, benefits, rent, and financial goals differ. She recommends starting with a budget built from last year’s numbers, adjusting for expected changes like staff raises, rent, taxes, insurance, new programs, and extra cash flow, then calculating the revenue gap to determine the needed increase. After that, she suggests checking community rates within your specific market and positioning your center based on quality and demand so the final tuition rate balances what your budget requires with what is reasonable locally. She encourages directors to complete 2026 budgets, seek help from a CPA/bookkeeper or software, and invites listeners to join the Director’s Club for ongoing support.

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The Director's ClubBy Noelle D'Intino

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