Today, I have my good friend Chris Shaffer on the show.   Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well.

Chris always brings a unique perspective on what's working in e-commerce, and he's the type of guy who always gets his hands dirty.  In this episode, we discuss what's working and how to maximize your marketing budget.

507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

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Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week.  How can you source from the USA and still remain competitive from a pricing stand point?

In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

In this episode, Toni and I discuss the latest update in a string of Google updates which have upended the Internet.  

And we also discuss Sundar's latest news release about the future of websites.

535: The Death of Google Search:  Here’s What’s Happening

Think you know the best tricks for product sourcing? This episode exposes the darker side of Alibaba, revealing hidden practices that could change how you buy from the platform.

Listen on to learn the ins and outs of how to buy from one of the world's largest e-commerce marketplaces.

534: Listen To This Before You Buy From Alibaba – The Ugly Truth

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest.

In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales.

533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach

Today I have my friend Eugenia Chen on the show. Eugenia runs Pandaloon.com where she sells cute costumes for dogs.

And the way she generates her sales is interesting. She uses a combination of TikTok and TikTok shop to drive traffic from her 6.1 Million subscribers. If you want to learn how to market using Tiktok, then listen to this episode.

507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

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