Budget Your Business

E#65: The skills that help you start a business aren’t necessarily the skills you need to grow one. After leaving corporate America, Kim Mahan learned that lesson through failure, experimentation, and more than a decade of building Maxx Potential. She joins Scott to share what she learned about testing ideas before investing too heavily, listening to customers instead of selling them your solution, and letting go as the business grows. Learn why founders need to continually evolve their role, surround themselves with the right people, and build a business that can eventually succeed without them.

Book Recommendation: 

The Bible 

Let Go to Grow by Doug and Poly White

Find out more about Kim Mahan: 

https://www.linkedin.com/in/kimmahan/ 

[email protected]

MaxxPotential.com 

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E#64: Debt isn't always a problem. Sometimes, avoiding it is what's holding your business back. Eddie DeAngelis, founder and CEO of Qualify, joins Scott to challenge the way business owners think about borrowing money and explain how debt can become a powerful tool for growth. Drawing on his own entrepreneurial journey, Eddie shares how access to capital can accelerate growth, why borrowing without a plan can create serious problems, and how to evaluate the potential return on your investment. Learn how to avoid common financing mistakes, explore alternatives to traditional bank lending, and secure capital before you desperately need it.

Book Recommendation: 

The Millionaire Next Door By Thomas J. Stanley and William D. Danko

The E-Myth Revisited By Michael E. Gerber

Find out more about Eddie DeAngelis:

Website: goqualifi.com 

Email: [email protected] (as transcribed)

Phone: 215-QUALIFY (as stated)

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E#63: At some point, you may be the person holding your business back. Bringing in a CEO can unlock the next stage of growth—or create an expensive mess if the owner isn’t truly ready to give up control. Executive search veteran Russ Bencks joins Scott to discuss how to know when it’s time, how to prepare for the transition, and what owners must do differently once someone else is running the business.

Book Recommendation: 

Traction by Gino Wickman

The Advantage by Patrick Lencioni

Find out more about Russ Bencks: 

Topline Search: toplinesearch.com

https://www.linkedin.com/in/russbencks/ 

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E#62: Doing everything yourself isn’t saving your business money—it may be holding it back. Katie Santoro joins Scott to discuss when business owners should stop trying to handle everything themselves and start leveraging administrative support. Learn how the right support can free up your time, reduce the daily overwhelm, and keep you focused on the work that actually moves your business forward.

Book Recommendation: Traction by Gino Wickman

Find out more about Katie Santoro: 

https://www.linkedin.com/in/katiesantoro/ 

https://www.liftbusinessresources.com/ 

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E#61: In this special “Best Of” episode of Budget Your Business, Scott pulls together insights from past guests on leadership and better decision-making for business owners. The episode explores practical frameworks for evaluating decisions, involving the right people, creating dedicated time to work on the business, and knowing when to bring in outside expertise. Business owners also share how transparency, financial information, and a strong leadership team can lead to better decisions as a company grows.

Book Recommendation: Simon Sinek Leaders Eat Last 

Find out more about our guests: 

Scott Geller https://www.linkedin.com/in/scott-geller-cfo/ 

James Long https://www.linkedin.com/in/jamesdlong/ 

Gus Iurillo https://www.linkedin.com/in/gusiurillo/ 

Brittany Toler https://www.linkedin.com/in/brittany-toler/ 

Benny Bowman https://www.linkedin.com/in/benny-bowman-06a42a11/ 

Patrick Butler https://www.linkedin.com/in/patrickbbutler/  

Eric Ellington https://www.linkedin.com/in/eric-ellington-4658b63b/ 

Sam Anderson https://www.linkedin.com/in/samuel-anderson-39863153/  

Paige Cocke https://www.linkedin.com/in/realizesuccess/ 

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E#60: Every growing business has a constraint—whether it's people, cash, systems, processes, or leadership. In this solo episode, Scott explains how identifying and removing the biggest bottleneck is one of the most important responsibilities of a business leader. Through real client examples, he shares a practical framework for finding constraints, measuring their impact, and building a plan to eliminate them so your business can continue to scale.

Podcast Recommendation: Think Fast, Talk Smart by Matt Abrahams (Stanford University)

Find out more about Scott N Geller: https://www.linkedin.com/in/scott-geller-cfo/

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E#59: Social media has become one of the most powerful—and cost-effective—ways for small businesses to grow their brand. In this episode, Scott sits down with Sam Anderson, founder of Enso Media Firm, to discuss why consistency beats perfection, how business owners can build trust through content, and why every company should think of itself as a media company first. Sam also shares lessons from building his own business, growing a personal brand that has generated millions of views, and the leadership challenges that come with scaling a company. 

Podcast Recommendations: 

Market Mondays (by Earn Your Leisure) 

Contrarian Thinking by Cody Sanchez 

School of Hard Knocks 

You Can't Afford Me

Find out more about Sam Anderson: 

Search Mr. Preneur on TikTok, YouTube, Instagram

EnsoMediaFirm on social media

EnsoMediaFirm.com  

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E#57: From Gut Instinct to Predictable Growth with Brittany Toler

What separates companies that consistently grow from those that struggle to gain traction? In this episode, Scott Geller talks with Brittany Toler about building a business with intentional execution through EOS and the Outgrow framework. They discuss creating alignment around company priorities, building consistent sales processes, improving revenue forecasting, and helping leadership teams move from gut instinct to measurable, repeatable growth. Whether you're leading a small team or a growing organization, this conversation offers practical ideas for creating focus, accountability, and sustainable revenue growth.

Book Recommendation: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy

Find out more about Brittany Toler: https://www.linkedin.com/in/brittany-toler/ 

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E#57: What does it take to keep your best leaders from leaving? In this episode, Scott Geller sits down with Devon Cury of Sasta Financial Group to discuss executive benefits and long-term incentive plans for small and mid-sized businesses. Devin explains how business owners can use customized retention strategies to reward key executives, protect company value, support succession planning, and create stronger leadership continuity. The conversation explores how executive benefits work, when they make sense, the financial considerations involved, and why investing in top talent can generate significant long-term returns for both the company and its leaders. 

Podcast Recommendation: Success for the Athletic Minded Man

Find out more about Devon Cury: 

Sastafinancial.com

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E#56: In this episode of Budget Your Business, Scott Geller welcomes Bjarte Bogsnes, one of the leading voices behind the Beyond Budgeting movement, to challenge traditional budgeting and management practices. Throw out the old corporate and welcome a refreshing new approach for large and small businesses. They discuss why annual budgets often create unintended behaviors, how separating target setting, forecasting, and resource allocation can improve decision-making, and why businesses should focus on adaptability rather than rigid plans. Bjarte shares practical examples from organizations that have embraced more dynamic planning methods and explains how small businesses can maintain the agility of a startup while still growing and scaling successfully.

Book Recommendation: 

This is Beyond Budgeting by Bjarte Bogsnes

Find out more about Bjarte Bogsnes: 

https://bogsnesadvisory.com/ 

BBRT.org 

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