Better Advertising with BTR Media

Budgets, Buyers, and the Bigger Ecosystem


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What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.


Connect with Nick on Linkedin: linkedin.com/in/n-amos

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols

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