Every day we are greeted by headlines pulling us into a never-ending stream of news related to the economy. It is inescapable. Economics Prof Eric Hoffman explains all we need to know about inflation, interest rates, and tariffs.

The West Texas Enterprise Center is here to coach existing and small business start-ups. Oh, and there's a pot of money available—$500,000 total—for those who wish to compete for a little cash infusion. Listen to Brian Enevoldsen tell how his organization helps area businesses.

Everyone wants to be an influencer these days, but the real money is in livestreaming. Tune in to a convo with a livestream phenom who has fans literally throwing money at him.

Nate Xu is one of our newest--and youngest--faculty members. In no time flat he hit stride with a major publication, and has endeared himself to his students. Give a listen as he tells how he got here from China, via Illinois.

What challenges do women business leaders face in this region? Professors Dr. Leslie Ramos-Salazar, Dr. Jillian Yarbrough, and Dr. Elaina Cantrell Robinson discuss their research, "Her Business Story: Narratives of Women Business Leaders of the Texas Panhandle."

A select group of College of Business students is being taught by a retired CEO and company President. They're learning Management from someone who spent his career doing it. David Hudson tells his story in this episode.

One of the most important documents a graduate owns is their resumé, the story of themselves. Kat Kane joins me to discuss Quinncia, an online tool to help COB students optimize theirs before they hit the job market.

Game theory is something that most of us do without even thinking about it, yet few know what it is or can fathom the math behind it. Listen as Economist Dr. Eric Hoffmann explains this phenomenon and his research in the field.

Higher Ed is about more than just the name of the school, it's about the ethos, the mindset that drives the brand. Give a listen as we explore the Engler Edge and how it sets our students apart from the rest.

The COB was recently selected to be part of an elite pilot program in the A&M System, and it's all about students earning professional certifications. Listen to Dr. Mary Liz Brooks as she explains this powerful program.