Build A Better Wellness Biz

We all reach points in our lives where we realize that what we've been doing is no longer serving us. Maybe it was never serving us and we were only convincing ourselves that it was.

So what do we do when we encounter these inevitable realizations? 

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Subscribe to the Listen Up Newsletter
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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Freedom is one of the primary reasons many of us choose to go into business for ourselves, but it doesn’t happen on its own. The reality is that living life and building a business of freedom requires an intentional approach.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to define what freedom looks like for you and how to go after it (5:48)
• Exercises to help you narrow in on your perfect day and the one thing you want to focus on (12:15)
• Tips for avoiding the ‘when then’ trap and setting realistic daily milestones (22:40)
• The importance of identifying your high value and low-value tasks and what is going to move you towards your goals (29:17)
• How Natalie took a three-month sabbatical from her business and how it impacted her life and business (35:10)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Building Your Business To Fit Your Lifestyle

Natalie Sisson was working in the corporate world when she realized that a traditional 9-5 wasn't what she wanted to do with her life. She now runs her own business which helps women get paid to be themselves by tapping into their skills, expertise, and knowledge to build thriving online businesses that fit into your unique lifestyle and version of freedom.

What Does Freedom Mean To You?

Have you ever stopped to ask yourself what would constitute your ‘perfect day’? Natalie believes in working backward to intentionally build your version of freedom into your days, weeks, months, and years so that you can live your version of freedom.

While your idea of freedom will change depending on which stage of your life and business you are in, getting clear on what freedom means to you, and how you can take small incremental steps to achieve that freedom, is crucial. Do you desire to travel full time? A 20-hour workweek? How about a sabbatical once a year? Whatever your version of freedom is, it is essential for you to identify it, choose it, and honor your decision for your own wellbeing and the longevity of your business. 

Turning Your Goals Into Reality One Day at a Time

Once you have decided what freedom looks like to you, you need to adopt a methodology to turn your dreams into reality one day at a time. By breaking your version of freedom down to manageable and feasible pieces, you can take your ‘big ass goal’ and work towards it every day, week, month, and year. 

Natalie believes that success should not just be measured in your profit. By aligning your business to your personal goals you can move towards them in a way that stands true to you and will eventually serve everyone in the long run. Freedom is truly all about the power of choice and making the decisions that serve you and others, and the more organized and disciplined you can be, the more freedom you will have.

What does freedom look and feel like to you? How could you implement small steps daily to achieve your ‘perfect day’? Share your thoughts on freedom with me in a voice memo here. 

Links & Resources
Life Pilot Program

Natalie Sisson Website

Untapped Podcast

Follow Natalie on Instagram | Facebook | Twitter |  YouTube | Pinterest | LinkedIn

The ONE Thing by Gary Keller and Jay Papasan

Deep Work by Cal Newport
Seanwes Website

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are?

We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04)
• Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39)
• How embracing who you really are can enable you to overcome your limiting beliefs (18:58)
• Which elements of your brand you should spend time on to elevate your business (24:55)
• How Sarah has grown her business with essentially no outward marketing (34:25)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

The Importance of Your Personal Story

Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing. 

This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life. 

Confidence Is Key

As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are. 

Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you. 

Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently. 

New Isn’t Always Better

We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you. 

Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand. 

What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here. 

Links & Resources
Audience Growth Through Podcast Guesting Mini-Course

Join the Listen Up Newsletter

Public Persona Studio

Follow Sarah on Instagram | Facebook | Pinterest

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Learn which types of practitioners and wellness services businesses are looking to bring into their company (5:28)
• How to structure and price your wellness offerings to speak the language of business (13:14)
• Tips for finding and measuring your best results in both the short term and the long term (20:43)
• Who you should be looking for when making your pitch to a company (23:10)
• What you can do as a practitioner to increase the value of your offerings to a business (31:02)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Supporting a Community While Growing Your Business

Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind, Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK. 

Wellbeing Is Now on the Agenda

The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees.

When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need. 

Building Better Through People, Purpose, and Planet

When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss. 

Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation. 

Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here. 

Links & Resources
Audience Growth Through Podcast Guesting Mini-Course

OpenMind Wellbeing 

Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter

Follow Ash on LinkedIn | Twitter 

Mind - the mental health charity

Deloitte Mental Health and Employers Jan 2020 Report

Business in the Community

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Podcast production & marketing support by our incredible team at Counterweight Creative

Have you ever considered that the happiness you seek could be a side effect instead of your end goal itself? What if, instead of asking yourself which passion you want to follow, you focused on what struggle you are willing to endure? 

Akshay Nanavati knows a thing or two about fear and suffering and is here today to help you fall in love with your own unique worthy struggle.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Learn what the ‘Worthy Struggle’ is and how it can play into your reason to be happy (3:25)
• Why you need to embrace the idea of falling in love with suffering to find progress (17:57)
• How to turn your demons into something purposeful through the paradox of singular duality (25:20)
• Tips for responding to fear, stress, and anxiety when building a business (43:19)
• Daily practices to help you conquer your demons and confront your fears (52:05)
• How to recognize fear in your wellness clients and help them address it as part of the healing process (1:01:28)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Discovering Your Opportunity for Growth

After serving in the Marine Corps and overcoming depression, substance addiction, and suicidal thoughts, Akshay literally wrote the book on developing a positive relationship with fear and suffering. Akshay’s mission is to help others find, live and love their worthy struggle so that they can experience a life of greater bliss and meaning. 

Now a lover of all things he used to be scared of, Akshay continually pushes himself physically and mentally to find the growth on the other side of the struggle. 

Falling In Love With The Struggle

Akshay believes that life is meant to be lived, and experiencing struggle, fear, and stress are all part of the grand adventure. Instead of running from your fears, Akshay wants you to fall in love with the experience of suffering to continue to grow as a person and continually experience new awakenings. 

If you don’t have a worthy struggle in life, you are not going to grow. Every time you fall there is an opportunity for new growth if you choose to see it. If you want to determine your worthy struggle, Akshay suggests working backward from the future and getting clear on who you want to be. While knowledge comes from others, wisdom comes from within yourself, and it is only by embracing the fear and the struggle that you can benefit from the growth on the other side. 

Engaging With Your Fear

Having confidence is not the fuel you need to try the thing that is causing your fear, stress, or anxiety. Confidence is the result of striving for clarity, commitment, conviction, courage, and developing your capabilities. 

The key to inner peace is the pursuit of a worthy inner war. When you are able to embrace, confront and understand your fear, you can use it as a catalyst to turn your demons into something purposeful. 

Being able to engage with your fear takes practice, but it is only by motivating yourself to get to the other side of fear that you can find true nirvana. The union of opposing dualities is where true spiritual awakening lies, and understanding this fear can help you push past your own anxieties, and your clients, to help them use fear as a crucial part of the healing process. 

Instead of beating yourself up over your fears, Akshay challenges you to engage with it, understand it, and move forward with it. By challenging yourself, stepping out of your current paradigm of the world, and embracing the coexistence of light and dark in all aspects of your life, you build ease, joy, and contentment into your life in a way that you never thought possible. 

How are you working to fall in love with the experience of suffering and use that growth as the catalyst to shift your mindset and find happiness in the struggle? Share which of Akshay’s perspectives or mottos you connected with the most with me in a voice message here. 

Links & Resources
Join the Listen Up Newsletter Here

Fearvana Website

Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wellness and Happiness by Akshay Nanavati

Follow Akshay on Instagram | Facebook | Twitter | YouTube

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Take it as a fact, there are people out there who need your version of help, your wisdom, and your experience. Instead of operating out of fear of failure or rejection, stepping into who you are and what you believe in will help get your message in front of the right people and create offers that are fully aligned with your vision. 

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20)
• The important role of expressing your identity and core values through your business to attract the right audience (17:44)
• How a horribly failed launch helped Laura helped shape her business today (32:25)
• Common mistakes made when creating a launch and how to avoid those pitfalls (49:15)
• Why you need to feel in love with your business to get other people excited about it too (55:20)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Aligning Your Business With Your Beliefs with Laura Schoenfeld

Laura Schoenfeld is passionate about helping women create businesses that not only help other people get healthy but also assisting them in creating the type of lifestyle that works better for women’s physiology. Laura knows that stepping into what you believe in, even if there is pushback, is the only true way to communicate to your niche and find your secret sauce to scaling your business and making more money. 

Your Identity Is Your Brand

Often wellness business owners get hung up on creating a tool that can help everyone. But in reality, when you are trying to sell to everyone, you end up selling to no one. Who you are helping and what problem you are solving are two very different things. 

Defining a specific problem that you are helping solve is one of the best ways to get in front of your target audience. By focusing on a solution that you are offering, instead of a methodology, you can get your offer in front of the right people who are going to resonate with you. 

Once you have the problem you are solving locked down, you can start injecting your identity, beliefs, and core values into your offering. While you may get some pushback for standing up for what you believe in, Laura believes that if you aren’t true to yourself, you are only hurting your clients and the level of growth your identity could be having on your success.

Don’t Be Afraid of Failure

There are very few successful business owners who have never had a failed launch. Being honest about when you fail, and diagnosing what went wrong in terms of your messaging, can ensure that you have a successful launch the next time around. 

Don’t let a failed launch define you as a business owner. Instead, figure out why it didn’t work and be patient with yourself about healing after a perceived failure. If you have had a less than successful launch, remember that you survived it, and now you can move forward with your business knowing that you can handle whatever comes your way. 

How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here. 

Links & Resources
Laura Schoenfeld RD Website

Laura Schoenfeld Business Coaching Website

Nutrition Business Accelerator 

The Fed and Fearless Podcast

Follow Laura on  Instagram | Facebook | Twitter

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Our lives are made up of different seasons that we all transition through in our own unique ways. While these transitions can be scary, they are often areas of opportunity if you can get to the other side. If you have a burning desire to do ‘the big thing’, but are afraid that you either can’t do it or have missed your chance, Juju Hook is here to tell you why that is not the case.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• Common phrases that most people shift through in their lives and their businesses (7:10)
• The first step you need to take to reframe your season of life (11:16)
• How your perception of time plays into the timelines we set to achieve our goals (23:23)
• Why you should embrace experimenting when it comes to your life and your business (31:05)
• What to do when you want to change paths but are worried about giving up what you have been working towards (37:38)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

Facing Your Feelings With Juju Hook

When Juju was approaching the age of 50 she started to avoid the feelings that were bubbling up inside her. After an incident forced her to take a look at her perspective, she realized that her feelings were not a problem, but were a sign that a new season was coming. Instead of looking at this transition as a loss, Juju embraced her new mindset and has used her expertise as a brand strategist to help other mid-life women business owners build a presence both online and in real life. 

Defining Your Essence

Juju encourages her clients to define their essence in the same way you would describe a bottle of wine. By getting clear on the things that you have mastered, you can find a way to take your existing skills and learn what you can do with them in a new and exciting way. 

We are not called to do things that we cannot handle. What you are called to do comes from your unique essence and you can absolutely handle it. Rather than perceiving a transition as a loss, focus on the opportunity that can come from change, and have faith in yourself that you can conquer it.

It All Comes Down To Your Perfect Day

Take a moment and envision what a perfect day would look like to you. Who are you with, where are you, what are you eating for breakfast? Getting specific about what you want will help you course-correct into finding what will make you happy right now.

Life is not a series of pass and fail tests. It is okay to change your mind, to jump from one thing to another is not a failure. Instead of getting wrapped up in the false stories that we tell ourselves, Juju wants you to embrace transition as a truly beautiful time in your life.

What does your perfect day look like? How can you use your essence, skills, and mastery to achieve that? Let me know your thoughts in a voice message here. 

Links & Resources
Juju Hook Website

Hot Flashes, Carpools & Dirty Martinis by Juju Hook

Follow Juju on Facebook | Instagram | LinkedIn

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Podcast production & marketing support by our incredible team at Counterweight Creative

Of course, one of the primary goals of starting a business is to make money. But making a solid income as an online wellness professional doesn't happen overnight. It takes a solid game plan, clarity on your why, and regularly making the right offers to do more than just scraping by with your online wellness business.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• The importance of having a distinct ‘why’ when stepping up your mindset and earning potential (7:51)
• The most effective income-generating activities that you might be missing (12:24)
• How to get over the stumbling block of baseline pricing yourself and your services and how to grow over time (25:05)
• Why getting clear on your target market can increase both your perceived and actual value (31:44)
• Tips for expanding your current offerings into multiple revenue streams and how quickly you should start (41:01)
• The role of podcasting in your marketing systems (49:33)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

All Things Money with Michelle Leotta

Michelle Leotta has a story similar to many health coaches. Sick and tired of being told by doctors that ‘everything was fine’ when she knew it wasn't, she got curious, took her health into her own hands, and finally saw the results she had been looking for.

Michelle’s health coaching business took off immediately, which quickly attracted the attention of other health coaches who were struggling with the business side of things. As a result, Michelle has been mentoring health coaches for as long as she has been coaching herself, and she has first-hand experience when it comes to all things money and making a real profit with your wellness business.  

Unlocking Unlimited Earning Potential

Even if it might not feel like it for you right now, as wellness entrepreneurs, we have unlimited earning potential. The key to unlocking that potential is figuring out your distinct ‘why’ and creating the right offers that are in line with it. 

Understanding your ‘why’ helps you to hone in on your target audience, and create more highly-targeted offers, which increases your confidence when selling. 

Michelle shares how from this starting point, increasing your profitability often isn’t about adding ever-more products and services, but by simplifying and doubling down on your existing “money-making activities”.

Michelle suggests focusing on how you are earning money week by week and setting time-based goals around your income-generating activities to help track and narrow down where your profit is actually coming from. 

The more offers you make, and the more time you spend on your “money-making activities” the more profit you’re going to create. 

It’s a simple formula that can have a massive impact on your ability to develop consistent, predictable revenue.

Beat Your Own High Score, Not Somebody Else’s

When it comes to money and pricing, it’s so common for wellness entrepreneurs to get caught up in the comparison game. 

Instead of looking at what other people are doing, however, and pricing your services according to that, try and focus on what your service is truly worth to the people you are solving problems for.

By pricing your products and services according to what it’s worth to your audience to solve, you can position your offer in a way that increases both your perceived value and your actual value.

Instead of comparing yourself to someone else who appears successful, try and beat your own high score, not theirs. If you truly solve a problem in your clients' lives, they will be happy to pay you for the results you help them achieve. 

Where are you currently leaving money on the table? Leave me a voice message with your answer here. 

Links & Resources
Health Coach Power Community

Health Coach Power Free Training 

Health Coach Power Website

She’s Got Power Website
She’s Got Power Podcast

Follow Michelle on Facebook | Pinterest | Instagram | Twitter

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

Inclusion, diversity, and equity have been on everyone's mind this past year. However, it can be challenging to have these often uncomfortable conversations around these topics when you just don't know where to start. Erica Courdae shares how approaching these topics through the lens of being an imperfect ally leads to better businesses, better communities, and ultimately, a better world.

Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.

In This Episode

• How to approach the conversation of inclusivity when you don’t know how to tackle it (7:15)
• Why you need to get clear on your values and what matters to you and your business (12:06)
• The importance of an inclusivity statement and how to start constructing it for your business (22:40)
• How to expand and develop the diversity in your personal and business network (32:44)
• What it means to be an imperfect ally (38:52)
• The role of poetry in shaping your perspective and navigating the power of words (44:33)

What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway.

About Erica Courdae

Erica Courdae is a coach and business owner who is passionate about fixing disparities and the lack of equity in today's world. She has created a non-judgemental space to have these conversations and allow what makes people different to be part of the decision-making process. 

Questioning the Stories We Have Been Taught

When tackling inclusivity, diversity, and equity, it can help to start from a place of assuming that you don't know the full story, and maybe even that you are wrong entirely. While you may be well-meaning, it's easy to make mistakes on the path to doing better. 

Erica believes that discomfort is often a clue that something is wrong. Instead of distracting yourself from that feeling, allow yourself the time to notice, become aware, and unravel the things that might not feel right to you.

By leaving space to consider something that may look different than what you thought, you can work to change the systemic issues and stories we have been told and allow others to write their own truths for themselves. 

Audit Everything To Better Align With Your Values

It is essential to understand that not everybody wants to be included in the conversation of inclusivity. In order to create a two-way dialogue with those who want to engage, you need to analyze who you are speaking to and who wants to be heard. 

When you can pay attention to the content you are taking in and surround yourself with people that align with the values you want to show up in your business, you can expand your network to have the conversations that matter. 

Erica wants you to remember that the whole premise of these conversations is to take action. By focusing on the words you are using, who you are listening to, and how you are showing up as an imperfect ally, you can keep moving forward and open yourself up to all of the pieces that make a person, and a business, whole. 

How are you working to make your personal life and business more inclusive, diverse, and equitable? Share your thoughts with me in a voice message here. 

Links & Resources
Join the Listen Up Newsletter

Audience Growth Through Podcast Guesting Mini-Course

Erica Courdae Website

Pause On The Play Podcast

Follow Erica on Instagram

LeVar Burton Reads Podcast

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Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative

If you haven't already listened to the previous episode, featuring the first 7 lessons from 2020, go listen to that episode first!

For so many of us, 2020 has been a year of unexpected challenges and opportunities, sorrows and delights, and a whole lot to process going forward. 

I always enjoy the process of journaling and reflecting at the end of each year, but this year, it feels non-negotiable. As though the lessons and experiences of this year need to be written out of my system in order to be fully processed and embodied. 

And so with that in mind, here are some of the lessons that most stood out to me from a year full of growth, experimentation, small steps backward and large leaps forward.

Links & Resources

Join the Listen Up Newsletter

Audience Growth Through Podcast Guesting Mini-Course

Check out my blog post with the full list of lessons and resources

Come say hi to Jeremy on Twitter | Instagram | Facebook

Podcast production & marketing support by our incredible team at Counterweight Creative