Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Download on the App Store

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) episodes

  • The Mental Health Episode (Big Podcast Insider Issue 193)

    Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Dangers of sensational content
    • Importance of self-care balance
    • Validation of podcast content
    • Mental health of podcast hosts
    • Audio quality recommendations
    • The cost of quality podcasting equipment
    • Impact of life experiences
    • Personal Coaching Program for Podcasters (Big Podcast AMP)

    Episode Timestamps

    • 00:00 Grow your podcast, make money
    • 03:25 Podcast growth, profitability, and impact explained succinctly
    • 11:33 Podcast AMP: Grow, promote, and monetize your podcast
    • 14:57 Don't write memoir too soon, share experiences
    • 18:27 Validation before podcasting, audience size doesn't matter
    • 22:28 Serious burnout and hitting a wall
    • 24:48 Busyness amplifies distractions; seek sustainable engagement
    • 26:39 "Jokes reflect truth, mental health advice included."

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 193 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    31 min
  • 16 Minutes of Fame (Big Podcast Insider Issue 192)

    Expert tips on growing your podcast, from mastering the perfect newscast template to leveraging Spotify comment sections in this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Promoting a podcast
    • The importance of getting names right
    • Featured podcasts on Pocket Casts - You could be next!
    • The Spotify comment section (and how to take advantage of it)
    • A 30-second newscast template
    • Life after viral success (and why you'll be in good shape should you go viral)
    • Personal Coaching Program for Podcasters (Big Podcast AMP)

    Episode Timestamps

    • 00:00 Maximize podcast reach, quality, and monetization
    • 05:37 Pocket Cast app seeks new podcast features
    • 06:33 Grow your audience with comments
    • 11:16 Promote podcast on traditional audio platforms, not just YouTube
    • 13:39 16 Minutes of Fame
    • 16:57 Personalized coaching to grow, monetize podcast audience

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 192 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    19 min
  • Mr. Dumas and Other Podcasting Mistakes

    In this episode of Build a Big Podcast, David Hooper emphasizes the importance of getting guest names right and maintaining respect and accuracy for a successful podcast interview.

    Bullet Points:

    • Respectful Podcasting Practices - The importance of being respectful to your podcast guests, ensuring you represent them accurately without manipulative edits
    • Audience Priority - Ensuring that your audience comes first by not spreading propaganda, misinformation, or disinformation on your podcast
    • Name Pronunciation Verification - The significance of verifying the pronunciation of your guest's name to avoid mistakes and show respect
    • Cultural Sensitivity - Understanding that different cultures may feel uncomfortable correcting the host, hence the need for the host to create a welcoming environment for corrections
    • Handling Corrections - Encouraging guests to correct any mistakes (names, dates, etc.) during the podcast to avoid extensive editing later
    • Guest Experience - The impact of repeated corrections on the flow of an interview and strategies for handling such situations
    • Personal Anecdotes - Personal stories and humorous instances related to name pronunciation errors and misunderstandings

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)

     

         
    9 min
  • Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191)

    Discover essential insights on storytelling, monetizing your podcast, leveraging YouTube and AI tools for podcast growth in this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Podcasting Competition and Challenges
    • Importance of Good Storytelling
    • Monetizing Your Podcast
    • YouTube vs. Audio Podcasts
    • AI Tools for Social Media
    • Listener Interaction Strategies
    • Creating and Using Podcast Websites
    • Personal Coaching Program for Podcasters (Big Podcast AMP)
    • Tools and Services to Improve Podcasting Efficiency

    Episode Timestamps

    • 06:06 Monetizing audio skills, secrets of entertainment industry
    • 09:16 Podcasters can make six figures diversifying income
    • 11:45 YouTube reaches many, but audio fosters loyalty
    • 13:58 YouTube can attract new podcast listeners
    • 16:54 Educate followers, use direct RSS for outreach
    • 22:02 Podcast Growth Toolkit 
    • 22:53 Grow your podcast, make mom proud, subscribe

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 191 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    24 min
  • Do This for Audience Growth (Big Podcast Insider Issue 190)

    Discover the latest podcasting tools, tips, and updates on accessibility, Audacity 3.6, Overcast's upgrade, and how to turn your podcast into engaging social media content in this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Accessibility equals audience growth
    • Audacity 3.6 is out (with new features!)
    • Overcast podcast player gets a big upgrade
    • AI-generated social media content to help you grow your podcast
    • Protecting your podcast data (and reputation)
    • Amazon Prime Day deals for podcasters
    • Personal Coaching Program for Podcasters (Big Podcast AMP)
    • Tools and Services to Improve Podcasting Efficiency

    Episode Timestamps

    • 04:55 Accessibility important for reaching diverse podcast audience
    • 08:34 Podcast hack? Use password manager ...
    • 10:13 I lost a lot of data this week
    • 15:54 AI quizzes, press releases
    • 17:41 Get Audacity 3.6 free, great podcast deals
    • 20:02 Podcast Growth Toolkit

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 190 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    22 min
  • How to Pitch Your Podcast (Big Podcast Insider Issue 189)

    Discover insider tips on crafting compelling podcast intros, leveraging video on Spotify, and mastering pitch techniques on this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Effective Podcast Intros Techniques
    • Pitching Podcast Like Pixar Producers
    • Leveraging Video Content on Spotify
    • The Importance of Backstory and Logical Structure
    • Turning Voice Notes into Text
    • Automated Podcast Episode Notes Solutions
    • Personal Coaching Program for Podcasters (Big Podcast AMP)
    • Tools and Services to Improve Podcasting Efficiency

    Episode Timestamps

    • 05:20 Seeking captivating podcast intros to talk about in my upcoming book
    • 08:36 Craft brief podcasts, leverage videos, attract more viewers
    • 12:34 Turn podcast ideas into written content easily
    • 14:46 Personalized coaching for podcast growth

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 189 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    17 min
  • 21 Simple Episode Ideas (Big Podcast Insider Issue 188)

    Dive into this episode of Build a Big Podcast for insights on podcast marketing, equipment tips, content ideas, and monetization strategies to elevate your podcasting game!

    Topics covered in this episode:​

    • Heatwave and Recording Environment Challenges
    • Recommendations for a Desktop App for Podcast Listening
    • 21 Unique and Useful Ideas for Podcast Content
    • What to Do with Old Podcast Equipment
    • Content Licensing for Podcasters
    • Classified Ads and Resources for Growing Your Podcast
    • Personal Coaching Program for Podcasters (Big Podcast AMP)
    • Tools and Services to Improve Podcasting Efficiency

    Episode Timestamps

    • 03:40 Assumed cheap A/C repair turns costly. Lesson: assumptions
    • 09:16 The wrong microphone ... it happens (a lot)
    • 11:51 Adding humanity to guests, challenging stereotypes
    • 16:05 Unrecognized voice leads to surprising connections
    • 18:12 Personalized coaching, free resources to grow podcast.

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 187 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    20 min
  • The Secret to Great Podcast Hosting (Big Podcast Insider Issue 187)

    Discover why being a good conversationalist isn't enough for podcasting success and learn actionable tips to grow your show in the latest episode of Build a Big Podcast.

    Key Themes

    • Charisma vs. Effective Podcasting
    • The Importance of Focused Interviews
    • Listening Skills for Hosts
    • AI Tools in Podcasting
    • Podcasting Vs. Traditional Media
    • Podcast Growth Strategies
    • Holiday Breaks for Podcasters

    Topics covered in this episode:​

    • The distinction between being a charismatic conversationalist and a great podcast host
    • The importance of really listening to podcast guests
    • Inbox zero strategy for managing email effectively
    • Insights and ethical considerations regarding AI tools and content scraping, specifically involving OpenAI
    • Encouragement to take breaks during holidays and manage listener expectations
    • Podcast advertising's high return on investment (ROI) compared to traditional media

    Episode Timestamps

    • 05:05 Create respectful, understanding environment; ask, then listen
    • 08:03 Achieve inbox zero for better productivity
    • 12:14 Holiday plans for podcasters
    • 15:31 AI-powered tools that enhance podcasting (and listener) experience
    • 16:07 Personalized coaching for growing your podcast.

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 187 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    18 min
  • How to Make Better Podcast Ads (Big Podcast Insider Issue 186)

    David Hooper shares expert tips on indie podcast production, podcast advertising, crafting effective podcast titles, and leveraging AI tools for episode notes ...

    Key Themes

    • Indie podcast production tips
    • Writing effective podcast titles
    • AI tools for episode notes
    • Strategies to cool down a hot podcast studio
    • Podcast advertising insights.
    • Live ad reads ... always
    • Personalized podcast coaching

    Topics covered in this episode:​

    • The Importance of Relatability and Quality in Indie Podcast Production   - Why indie podcast listeners seek authentic and unfiltered hosts   - The significance of specialized information over general topics
    • Effective Podcast Titles and Subtitles   - The benefit of direct and clear titles over clever or pun-filled names   - A three-step process for crafting impactful podcast titles
    • Generating Visual Episode Notes   - Introducing tools that transform podcast audio into mind maps and other visual notes   - Benefits of using visual elements to engage and inform listeners
    • Impact of Heat on Podcast Recording Environments   - Challenges of recording in small, hot spaces   - Recommendations for quiet, bladeless fans to keep cool
    • Insights on Ad Skipping and Ad Placement Strategies   - Statistics on listener behavior regarding ad-skipping   - Strategies for maintaining listener interest in ads, including relevance and variety

    Episode Timestamps

    • 00:00 Podcasting studio gets uncomfortably hot, even in winter
    • 04:07 Relatable hosts, specialized info, no neglect
    • 06:30 Maximize podcast impact, earn more revenue. Podcasting tips
    • 13:59 Vary ad lengths to maintain listeners' interest
    • 17:00 Personalized coaching for podcasters.

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 186 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    20 min
  • Podcast Monologuing Is the New Mansplaining? (Big Podcast Insider Issue 185)

    Discover essential tips on podcast branding, audience growth, and monetization, plus insights into maintaining consistency and mental health as a podcaster on this episode of Build a Big Podcast ...

    Key Themes

    • Podcast Marketing Strategies
    • The Importance of Taking Breaks from Podcasting
    • How to Choose Your Podcast Brand Colors
    • Eliminating Filler Words
    • How Much "Political Content" is Too Much?
    • Mental Health and Podcasting

    Topics covered in this episode:​

    • How to Avoid Podfade: David discusses taking breaks and the importance of communicating with your audience during downtime
    • Choosing Brand Colors Strategically: Insights on how to pick brand colors that resonate with your podcast's identity
    • How to Eliminate Filler Words Like "And" and "You Know": Tactics to improve your speech clarity and professionalism
    • Spotify's Efforts in Protecting Election Integrity: How podcasting platforms are addressing election-related content ... and things for you to think about
    • The Problem with Long Podcast Monologues: Why excessive monologuing can be detrimental to your podcast
    • Mental Health and Podcasting: The importance of taking breaks and maintaining mental well-being as a podcaster

    Episode Timestamps

    • 05:46 Embrace breaks to care for ourselves fully.
    • 11:48 Tool helps eliminate filler words in speaking
    • 14:02 Podcasting and elections: be cautious with content
    • 18:41 Be yourself, don't blindly follow others
    • 20:33 Newsletter offers tools to grow your podcast
    • 22:25 Free Podcaster Growth Toolkit

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 185 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
         
    25 min

About Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

From the publisher's feed

Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get…