Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. As the Senior Operating Executive for 10 years, Lee led a team of 40,000 employees and was responsible for the operations of 20 resort hotels, four theme parks, two water parks, a shopping and entertainment village, and the ESPN sports and recreation […]

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If you're in business long enough and you're playing big enough, you're going to get kicked to the curb sooner or later. What then? That's what we talk about on this episode of RED Podcast… In This Episode: Have you really failed? Why do some entrepreneurs bounce back from problems so quickly? How we look […]

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Not getting enough done? If you're like most people, the issue is procrastination… It happens to the best of us and it never ends. What's the solution? That's what we talk about on this episode of RED Podcast… In This Episode: How to know where you're wasting time The productivity danger of “short” tasks Checking […]

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You've seen the video by now — a 10-second clip of two SAE frat guys leading a racist chant… Even the butt-chugging guy was in a better situation than the SAE brothers and that dude had a trip to the emergency room and a near-fatal alcoholic blackout. There are some big business lessons here. Every day, similar […]

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We talked to dozens of couples who are successfully working together for this episode and we're passing the savings on to you. If you want to learn what it takes to work with your spouse while maintaining a personal relationship, listen up… In This Episode: Should you work from home? What do you do if you […]

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Do you work with your spouse or significant other? If so, this podcast episode is for you. Not currently in this situation? No plans to ever been in this situation? I get it. I never in a million years thought I'd be here either. But here I am. And this episode talks about the pros […]

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Why do messages go viral? On this episode, I talk about common urban legends and how they relate to your marketing message. If you understand why people spread urban legends, propaganda, and other “beliefs” via word-of-mouth, email, and social media, you'll better be able to market what you do. And why do some marketing messages […]

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If you're looking to increase sales of your products and services, consider adding (or tweaking) your guarantee. A strong guarantee will help you to built trust with potential clients as well as get people talking. This is what Zappos, Sears, and Cutco were built upon… On this episode, we talk about different types of guarantees you […]

The post RED 126: How To Sell More Using Guarantees appeared first on RED - The Marketing Podcast For Experts.

Have you ever thought of an idea and decided not to pursue it, only to see it being done by somebody else (and making a lot of money) a few months later? It happens. On this episode of RED Podcast, we talk about how ways to make sure you have a good idea before you put […]

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Nashville, where we live, got hit back a major ice storm last week. It shut the city down in a big way. And there are some great lessons from it that will help you to make more money, get more customers, and otherwise have a kick ass business…  Get The RED Podcast App – It's FREE! RED […]

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