Everybody wants a shortcut — especially when it comes to success. Is college or higher education the shortcut you're looking for? What about coaching or specialized training? On this episode, we talk about the pros and cons of higher education and give you one, surefire way to make sure you learn what you need… In This […]

The post RED 094: Is “School” Hindering Your Entrepreneurial Education? appeared first on RED - The Marketing Podcast For Experts.

You've got a lot to do and not enough time to do it. You need an employee…or maybe more than one. How do you make it happen? In this episode, we talk about how you can hire a great person to work for you as well as how to manage and, if needed, fire that person. If […]

The post RED 093: How To Hire Your First Employee appeared first on RED - The Marketing Podcast For Experts.

“Project X” is dead. Laurel launched it on Kickstarter about a month ago. It raised 107% of its funding goal — $12,895. But she pulled the plug before taking any of that money… Why? Because “taking the money” isn't always the best option for your business. Sometimes you have to walk away. And this is […]

The post RED 092: Should You Quit Your Current Business? appeared first on RED - The Marketing Podcast For Experts.

We've had a lot of requests to talk about the process of creating high-dollar products and coaching programs. As an influencer, it's great to have books that sell for a few bucks or a podcast people can listen to for free, but the real money often comes from being able to charge $1000 or more per […]

The post RED 091: How To Create High-Dollar Products appeared first on RED - The Marketing Podcast For Experts.

Do you want your business to just “exist” or do you want it to thrive? If you're sick of playing small and just surviving, we can help. This episode of RED Podcast explains how it's possible… In This Episode: How people really feel about the “loved by all” guy (there's one in every industry) who is making […]

The post RED 090: How To Dominate Your Niche appeared first on RED - The Marketing Podcast For Experts.

Rejection hurts. Or does it? Let's face it… Rejection is one of the biggest reasons sales and marketing pays so well. If you can look at it in this positive light, you can do amazing things, not only in business, but in your personal life as well. Want to conquer your fear of rejection? I […]

The post RED 089: How To Conquer Rejection (And More) appeared first on RED - The Marketing Podcast For Experts.

Right now, somebody is getting a lot more money doing the exact same thing you're doing. How? In this episode of RED Podcast, we talk about what it takes for you to get the most money for your products and services… In This Episode: Why some people get $1000 for the same thing somebody else is charging $25 […]

The post RED 088: Pricing Mistakes (And How To Avoid Them) appeared first on RED - The Marketing Podcast For Experts.

Chris Rock can teach you a ton about what it takes to build a successful business. Successful comics, not just Chris Rock, get that way through great contest, testing everything, audience feedback, timing, and delivery. On this special edition episode, I talk about one of the most valuable lessons you can learn from a comic […]

The post RED SE008: Chris Rock and Entrepreneurship appeared first on RED - The Marketing Podcast For Experts.

The game is won or lost in the last few minutes and nowhere is that more true than in the game of selling. Way too many entrepreneurs get 99% to the finish line only to back off at the last minute, losing everything they've been working for. All that hard work down the drain… Don't […]

The post RED 087: Selling With Confidence appeared first on RED - The Marketing Podcast For Experts.

Have you ever been to a mall, or God forbid a Wal-Mart, on Black Friday. Total mess. Why would anybody put himself through that kind of mess? Well, there are plenty of good reasons — at least in the minds of some people. And getting your customers to act in that same “crazy” manner when it […]

The post RED 086: How To Encourage Customers To Buy Now appeared first on RED - The Marketing Podcast For Experts.