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Build a Brand through Disruption
In an op-ed piece from Gagan Bhalla, director at Kantar MENAP, he analyzes how to build a brand through disruption, using Amazon as the exemplar. His article, which is linked in the show notes, outlines four steps in the process.
Snapchat is integrating Nielsen's premium audience segments to their ad buying platform. Advertisers can now create personalized ads across more than 30,000 segments as well as access third-party data from Nielsen's Marketing Cloud.
Ofcom research reveals that there are now more subscriptions of online streaming services like Netflix than of traditional TV providers in the UK. Viewing among 16-34 year olds is moving online – no surprise there. Likewise, music streaming now makes more revenue than physical sales. Note from the editor: That may further shift advertising dollars to online platforms.
ThinkNow releases a new tool focusing on multicultural segmentation called ConneKt. The goal of the tool is to provide accurate insights of minority populations.
True Influence, an intent data platform, has released InsightBASE 2.0. The update is able to alert companies when their prospects are ready to buy. These "intent signals" are collected in real time, according to their press release, which is included in the show notes.
A report from Kantar Media argues that we are "living in a mixed media world." Statistics reveal that people listen to a smattering of terrestrial radio, online radio, and streaming services across various age brackets. The report also reveals attitudes toward advertising on the various radio services as well as television.
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By Jamin BrazilIn an op-ed piece from Gagan Bhalla, director at Kantar MENAP, he analyzes how to build a brand through disruption, using Amazon as the exemplar. His article, which is linked in the show notes, outlines four steps in the process.
Snapchat is integrating Nielsen's premium audience segments to their ad buying platform. Advertisers can now create personalized ads across more than 30,000 segments as well as access third-party data from Nielsen's Marketing Cloud.
Ofcom research reveals that there are now more subscriptions of online streaming services like Netflix than of traditional TV providers in the UK. Viewing among 16-34 year olds is moving online – no surprise there. Likewise, music streaming now makes more revenue than physical sales. Note from the editor: That may further shift advertising dollars to online platforms.
ThinkNow releases a new tool focusing on multicultural segmentation called ConneKt. The goal of the tool is to provide accurate insights of minority populations.
True Influence, an intent data platform, has released InsightBASE 2.0. The update is able to alert companies when their prospects are ready to buy. These "intent signals" are collected in real time, according to their press release, which is included in the show notes.
A report from Kantar Media argues that we are "living in a mixed media world." Statistics reveal that people listen to a smattering of terrestrial radio, online radio, and streaming services across various age brackets. The report also reveals attitudes toward advertising on the various radio services as well as television.