We sit down with marketing director Ryan Shinn to unpack how mission-led strategy, targeted outreach, and humble leadership scaled enterprise roofing results while keeping a human touch. From AI to handwritten notes, we trace what still works and why it matters.

• Ryan’s path from retail to B2B marketing
• Reframing telemarketing into targeted outreach
• Mission, vision, and goal cadence that drives ownership
• $170m revenue attributed since 2016
• Positioning for enterprise buyers and single-source warranties
• National scale with local execution
• Delegation, hiring for complementary strengths
• Giving credit to unlock innovation
• AI as an accelerant, not a crutch
• Analog touchpoints that cut through spam fatigue
• COVID pivots, remote enablement, and supply foresight
• Legacy, mentorship, and relationship-centered leadership

Visit us at centimark.com. Contact Ryan at [email protected]

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