In this episode of the Market It with ATMA Podcast, we sit down with Jeff Williams, former Mayor of Arlington, Texas, CEO of Graham Associates, and author of The Unity Blueprint.

Jeff served three terms as mayor of Arlington, where he helped orchestrate billions of dollars in public-private partnerships that reshaped the city’s economy, culture, and national presence. Under his leadership, Arlington became home to iconic developments such as AT&T Stadium, Globe Life Field, Texas Live, the National Medal of Honor Museum, and the largest eSports arena in the United States.

In this conversation, Jeff shares powerful lessons on unity, leadership, planning, and purpose—principles that apply to business leaders, entrepreneurs, and community builders alike.

🔑 Key Topics Covered:
 • Why unity is a critical leadership skill in business, government, and life
 • How leaders must act as a bridge to connect people with purpose
 • Why diversity of thought strengthens teams and organizations
 • The role of passion and purpose in long-term success
 • Why leaders must plan, research, and map it—not just react
 • How flexible planning leads to better decisions and stronger teams
 • Lessons on leadership during difficult moments: respond, don’t react

Jeff also shares real-world examples from landmark projects—including AT&T Stadium, Globe Life Field, Arlington’s eSports arena, and cultural transformation at Graham Associates—that show how unity and planning drive results.

👉 This episode is a must-watch for business owners, executives, city leaders, and anyone interested in leadership, growth, and long-term impact.

Guest Information: 

https://wjeffwilliams.com/

The Unity Blueprint Book

https://www.facebook.com/wjeffwilliams

https://www.linkedin.com/in/w-jeff-williams-a00048b

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In this must-watch episode of the ATMA Podcast, host Bryan Acosta, CEO and co-founder of Advent Trinity Marketing Agency (ATMA), sits down with strategic business leader, entrepreneur, and capital advisor Clifton Norwine.

Clifton Norwine is a Managing Partner at Inquest Advisory Capital Partners and oversees more than $200 million in multifamily assets. With over 30 years of experience across real estate, media, corporate enterprise, and municipal leadership, Clifton shares hard-earned lessons on perseverance, leadership, and long-term wealth building.

In this conversation, Clifton opens up about leaving his executive role at American Airlines after 9/11, his transition into entrepreneurship, and the pivotal $300,000 real estate loss that reshaped his investment mindset.

🔑 Key Topics Covered in This Episode

Learning from Failure
Clifton recounts the painful experience of losing $300,000 on a $4.5M property in South Beach, Miami, including misleading information, legal challenges, and why he ultimately chose growth over a decade-long lawsuit.

Understanding Real Estate Syndication
Learn how syndication works, how teams help high-net-worth investors deploy capital efficiently, and the difference between active and passive investing.

Why Trust Matters More Than the Numbers
While many deals look great on paper, Clifton explains why investors prioritize trust, transparency, and team integrity—and shares his deep due diligence process, including property inspections using advanced tools.

Leadership and Consistency in Recession-Resistant Assets
Multifamily real estate remains resilient because people always need housing. Clifton explains why consistency, discipline, and team alignment matter—especially during slower market cycles. Drawing from 35 years of coaching experience, he shares insights on leading diverse teams effectively.

Scaling with a Long-Term Exit Strategy
With a defined time horizon, Clifton discusses leveraging multiple teams and asset classes—including multifamily, triple-net retail, self-storage, and mobile home parks—to grow his balance sheet and prepare for a strategic exit.

👉 This episode is a must-watch for entrepreneurs, investors, business leaders, and anyone interested in real estate syndication and long-term wealth strategies.

🔔 Subscribe for more real conversations on business, leadership, and growth.
🎧 Available on YouTube & Spotify.

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We sit down with marketing director Ryan Shinn to unpack how mission-led strategy, targeted outreach, and humble leadership scaled enterprise roofing results while keeping a human touch. From AI to handwritten notes, we trace what still works and why it matters.

• Ryan’s path from retail to B2B marketing
• Reframing telemarketing into targeted outreach
• Mission, vision, and goal cadence that drives ownership
• $170m revenue attributed since 2016
• Positioning for enterprise buyers and single-source warranties
• National scale with local execution
• Delegation, hiring for complementary strengths
• Giving credit to unlock innovation
• AI as an accelerant, not a crutch
• Analog touchpoints that cut through spam fatigue
• COVID pivots, remote enablement, and supply foresight
• Legacy, mentorship, and relationship-centered leadership

Visit us at centimark.com. Contact Ryan at [email protected]

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We dive into Carol Tam’s 30-year journey from questioning closing costs to building a boutique commercial brokerage that blends CCIM rigor with real-world warmth. Strategy, grit, and clear boundaries shape her approach to investing, planning, and leading with integrity.

• curiosity about fees leading to broker and CCIM expertise
• investment-first thinking on timing, capital, and holding period
• redefining success through kindness, service, and integrity
• boutique model tailored to client goals and budgets
• economic development links between Texas and Asia
• structure through early business planning and checklists
• lessons from 2019 on forgiveness, gratitude, and mindset
• boundaries as a tool for focus and sustainable leadership
• actionable framework for a 2026 vision and big rocks

Find me on Instagram, Facebook, LinkedIn, or type in google www.tacbrokerage.com. I actually have 2026, I have two big events coming up. The first one is Taiwan Trade Mission.

Website URL
www.tacbrokerage.com

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We sit down with Queen N'Kima of Queendom Arts Consulting to unpack how a fractional COO builds systems that honor real life, drive execution, and create sustainable growth. From $10.5M raised to reviving a college venture program, we break down ethics, psychology, and process.

• shifting from arts consulting to serving professionals and orgs
• defining a fractional COO and clean transitions
• core values as a market edge
• customer journey design as a starter service
• six-stage development framework
• psychology of money and risk tolerance
• needs assessment focused on relationships and capacity
• writing processes by hand for clarity
• building culture, setting boundaries, failing fast
• 2023 lessons, stronger messaging, more handholding
• top wins: investments, nonprofit traction, college relaunch
• “Breaking Ceilings” support group and where to connect

Please, please, please go see the queendomarts.com, visit the website, see what she can really do!

[email protected]
815-496-0637

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We sit down with architect and founder Gueston Smith to explore how movable, modular spaces unlock access, speed, and real-world connection for brands and communities. From ADA-inspired roots to award-winning mobile classrooms, we map the path from idea to impact with clear steps any owner can apply.

• origin story tied to accessibility and architecture
• reimagining trailers as executive-grade work and retail spaces
• how mobile builds de-risk market tests and boost brand connection
• examples across trades, retail, wellness, and education
• process from assessment and budget to fabrication partners
• timelines and trade-offs from one to six months
• scaling plan with rentals, community infrastructure, and venue hub
• mindset of alignment, authenticity, and market feedback
• personal practices for balance and sustained focus
• advice for founders on knowing strengths and staying genuine

Please go to his website or contact me directly
www.guesscreative.com

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We sit down with nurse and coach Nakia Fleming to explore how women can “bloom anywhere” by building values-based habits, community, and a realistic plan. From empty nests to new careers, we trade balance for harmony and walk through her Rooted in Six method.

• moving from nursing to personalized coaching
• serving empty nesters and women in transition
• the wildflower metaphor and resilience
• why community reduces isolation during change
• values-first planning and habit anchoring
• customizing health beyond diet and exercise
• budgeting basics with trusted referrals
• harmony over balance across life’s seasons
• authentic marketing and networking as a founder
• Rooted in Six framework and monthly goals
• mental health advocacy and therapy referrals
• upcoming GEW workshop and growing community

Schedule your free 30-minute Seasonal Life Audit at www.wildwellnesscoach.com. Find Nakia on Facebook at Wildflower Lifestyle Coaching and on Instagram/TikTok at The Wildflower Coach. GEW details will be posted on her site and socials with an Eventbrite link.

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🎙 Market It With ATMA Podcast
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A single hour can change how you see yourself. That’s the promise behind Nightflower Boudoir, and in this conversation, Nelly shares how she guides clients from nerves to genuine confidence with a process built on care, creativity, and skill. We get into the intimate origin of her studio’s name—a night-blooming cactus that opens fully for a brief, luminous moment—and how that image fuels her mission to help people open to their own light without waiting for “perfect.”

We walk through the entire client journey: a real phone call to understand the why, an in-home styling consult that solves the “what do I wear” spiral, a tailored mood board to align on look and vibe, and coordinated hair and makeup so the day feels effortless. Nelly explains the difference that professional lighting, posing, and direction make, especially for those who feel camera-shy. She shares moving client stories—tears of recognition, newfound power, even life changes that followed seeing themselves as strong, beautiful, and present. Whether in her DFW studio, a client’s home, a ranch, or a Vegas suite, the constant is safety, privacy, and a hype-bestie energy that turns fear into fun.

We also dig into the business side: relocating to a new market, building through networking and referrals, and choosing authenticity over AI-generated images. Mentors and ongoing education shape her craft and mindset, while her advice to her younger self—don’t be afraid, invest sooner—speaks to any creative founder. If you’ve ever said “when I lose five pounds” or “maybe next year,” consider this your sign. You don’t need a perfect body to love your photos; you need a process that sees you as you are and brings your best forward.

Ready to celebrate yourself or gift that confidence to someone you love? Subscribe, share this episode with a friend who needs the boost, and leave a review telling us what you’d want your session to express. Your story deserves the spotlight.

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Welcome back to Market It with ATMA! 👋 In this essential episode, host Atma is joined by Dolly Chevalier, Founder of Mission Complete and a seasoned financial professional with over 20 years of leadership experience, including 25 years as an Army veteran. Dolly shares her powerful journey from the military to the finance industry, driven by a passion to educate people on financial independence and ensure families are protected.

🚨 Are your finances truly taken care of? Dolly reveals common financial blind spots for both individuals and business owners, emphasizing that a tailored approach is key to securing your future. She explains how being an independent financial professional allows her to custom-design strategies from over 150 different companies—unlike working with a single bank.

In this must-watch interview, you will learn:

Why traditional life insurance assumptions are wrong (and the crucial role of living benefits).
Wealth protection strategies tailored for different ages—from young people building wealth to older adults protecting assets from long-term healthcare costs.
Critical questions every small business owner must ask about tax-free accounts and business continuity.
How to potentially set up an account to avoid college loans for your children.
Dolly’s successful marketing strategy built on trust and word-of-mouth referrals.

Ready to Elevate Your Business Marketing?

Market It with ATMA is dedicated to bringing you the tips, tools, and strategies for business success.
🤔 Is your business ready to grow? Book a strategy session with Atma and refine your process, methodology, and market approach: https://adventtrinity.com/consultation/

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Rich Ashton shares his 55-year entrepreneurial journey from real estate to running a successful service company, revealing how he transformed struggling employees into exceptional leaders through an accidental leadership book that began as internal training blogs. His approach to developing leaders by breaking through their perceived limitations has created an exceptional company culture with remarkable employee retention in an industry known for high turnover.

• Turning internal training blogs into a published leadership book for small businesses
• Breaking through leadership "ceilings" that limit employee growth and potential
• Creating accountability and proactive management within teams
• Learning from mentors throughout your business journey
• Running all business decisions through your company's "why" filter
• Addressing negative employees promptly before they impact team culture
• Selectively adopting technology while maintaining core company values
• Continuous reevaluation and commitment to excellence as keys to longevity

Find Rich's book online at Amazon and Barnes & Noble or visit growingyourown.net . You can contact Rich directly at [email protected]  or on Linkedin @RichAshton

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