On this episode of TMFS we sat down with Gamal Codner, former founder of Fresh Heritage, shares his journey of starting, scaling, and selling a seven-figure e-commerce brand on TMFS. He stresses the value of community and customer-centricity, recounting challenges from 2019 and the pivotal decision to sell the business for generational wealth creation. Codner discusses lessons learned and his current venture, CodnerCo, coaching e-commerce success. Highlighting mindset and cash flow, he emphasizes understanding cash flow's role in scaling and constraints like transferability and cash flow issues. Codner introduces the ABS method for buying/selling businesses, favors private equity, and predicts a rise in business-creator partnerships. Lastly, he advocates reinvesting profits, leveraging partnerships, and prioritizing family while encouraging aspiring entrepreneurs to start their journey with faith and support. ENJOY!