Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process.

Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals.

Bakker breaks down his CLAIM framework:

• Create a distinctive method
• Layer it into milestone-based phases
• Anchor it with a clear coaching stance
• Implement it with current clients first
• Market it throughout your business

He also explains the difference between a client's goal and your coaching method, why fixed timelines can unintentionally create an expiration date, and how to turn onboarding into a clear roadmap for each client.

PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender

Connect with Bakker IG: https://www.instagram.com/bakker.shields/ Website: https://arfunnel.io/