Getting more clients is great. Keeping the right clients is better.

Wyatt Christensen of Rebuild Stronger joins Andrew Jackson and the Business of Coaching Workshop to break down what actually drives long-term client retention—and why it starts before a client ever signs up.

Wyatt explains why coaches need to set clear expectations, understand who they coach best, and be willing to turn away clients who aren't a good fit. Instead of trying to serve everyone, coaches can build stronger relationships by being honest about their expertise, their personality, and the culture they create.

They also discuss the value of building a referral network, why referring someone elsewhere can actually generate future business, and why a positive offboarding experience matters just as much as onboarding.

Most importantly, Wyatt argues that client retention isn't something you manufacture with a tactic. It's the outcome of doing your job well and consistently delivering a great client experience.

In this episode:

• Why client retention creates a more stable coaching business
• Setting expectations before a client signs up
• Filtering for clients who fit your expertise and personality
• Why coaches shouldn't try to be someone they're not
• Building a referral network for clients you shouldn't coach
• Finding your niche when you're still a newer coach
• Prioritizing client experience over client count
• How to handle clients who decide to leave
• Why a great offboarding experience can lead to referrals—and even returning clients
• Building systems before aggressively growing your roster

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender Connect with our guest Instagram: https://www.instagram.com/wyatt.strength.coach/ PS - Want to keep more clients. Check out the churn calculator HERE.

What separates a good coach from someone who can build a sustainable coaching business?

In this Business of Coaching Workshop, Andrew Jackson breaks down key lessons from the Scalable Coaches Conference, including how to create repeatable systems, use hybrid coaching, move beyond selling individual sessions, improve client retention, generate more referrals, and identify the bottleneck limiting your business.

They also discuss why your clients are paying for the result of your coaching—not the amount of time you spend working behind the scenes—and why getting a new client an early win can have a major impact on long-term retention.

If you want to serve more clients without simply working more hours, this episode gives you practical ways to make your coaching business more scalable.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender PS - Register to attend the weekly, free Business of Coaching Workshop HERE.

Fitness coaches understand why clients hire coaches. The information is already out there, but information alone does not tell you what to do first, what to ignore, or how to avoid wasting months making preventable mistakes.

The same is true in business.

Business coaching for fitness coaches can provide sequencing, confidence, accountability, permission, and access to a valuable network. The right mentor can help you solve problems faster and compress years of trial and error into a much shorter path.

But not every course, certification, or mentorship is worth the investment.

Andrew Jackson breaks down how coaches should evaluate paid education and mentorship, including whether the person has real students with verifiable results, whether they still operate the kind of business they teach, whether they can explain the mechanics behind their advice, and whether the community surrounding them adds real value.

The bigger question is not simply, "Can I afford this?"

It is whether the investment can help you get where you want to go faster, avoid unnecessary mistakes, and make better use of your most limited resource: time.

Topics include:

• Why more information is rarely the real solution

• How coaching and mentorship compress time

• When paying for education makes sense

• How to evaluate a business coach or mentor

• Why real-world experience matters more than theory

• The value of community and professional networks

• Certifications versus practical experience

• Imposter syndrome and knowing when you simply need more reps

• Finding people who have already built what you want to build

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

Knowing how to coach is not the same as knowing how to turn your expertise into a coaching business.

In this episode of the Business of Coaching Workshop, Andrew Jackson and CJ Gotcher break down how coaches can turn their knowledge and skills into a clear, repeatable coaching product. CJ explains his framework for building an offer around the right audience, creating a service you can actually deliver, and developing a predictable process for sales, onboarding, and fulfillment.

They also discuss why coaches should start with the client rather than the features of the service, how an introductory coaching session can become an on-ramp to ongoing coaching, and why defining your fulfillment process is essential if you want to grow without creating more work for yourself.

Finally, Andrew and CJ look at how courses and educational resources can fit into a coaching business—from lead magnets and onboarding to standalone products—and how TurnKey Coach can bring programming, communication, courses, and client fulfillment into one ecosystem.

Whether you are getting your first coaching clients or trying to make an existing service more scalable, the goal is the same: build an offer that is appealing to the right person, deliverable at a high level, and repeatable enough to improve over time.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

Being a great coach is not enough to build a successful coaching business. You also need a consistent way to attract leads, start conversations, follow up, and turn interested people into paying clients.

Mike Crowson, CEO and co-founder of AR Funnel, joins Andrew Jackson to explain why the online coaching market is not as saturated as it feels—and why coaches with smaller audiences can still build profitable businesses.

They discuss why posting content and waiting is not a marketing strategy, how many conversations coaches should start each day, why imperfect action beats endless preparation, and how to create content and lead magnets for a clearly defined ideal client.

You'll also learn:

• Why great coaches often lose to better marketers

• How to turn social media engagement into actual leads

• Why coaches should track daily marketing inputs

• How to create a lead magnet people genuinely want

• Why most prospects need nurturing before they are ready to buy

• How texting and automation can improve follow-up

• Why your existing contacts may be your best source of new clients

• How to connect marketing, onboarding, and coaching fulfillment

You do not need a massive following to grow your coaching business. You need a clear audience, a valuable offer, consistent outreach, and a reliable system for following up with the people who show interest.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender Connect with Mike Instagram: https://www.instagram.com/mike_crowson/ Call: https://arfunnel.io/ar-booking PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

How much should you charge for online coaching—and how do you know whether your price can actually support your business?

In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market.

They discuss how to reverse-engineer your prices from the income you need, the time required to serve each client, and the type of coaching business you want to build. They also explore how different service tiers, hybrid coaching, and lower-touch offers can help you serve clients at multiple price points without discounting your best service.

You'll learn:

• How to calculate the real time required to coach each client

• Why competitor pricing can become a trap

• How to establish your minimum sustainable income

• When an introductory or founding-client offer makes sense

• How to connect your pricing to the value clients receive

• Why higher-paying clients may be more invested in the process

• How to raise prices without surprising loyal clients

• How hybrid coaching can increase your effective hourly rate

Your internal pricing calculations may be based on time, but your clients are not buying minutes. They are buying expertise, accountability, confidence, and a path toward the result they want.

Learn how to create an offer that works for the client, supports the coach, and gives your business room to grow.

Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.

How can fitness coaches use AI without replacing the judgment and human connection that make coaching valuable?

Andrew Jackson and Karl Schudt explain how AI can help online fitness coaches analyze client data, identify training trends, improve workout programming, and reduce repetitive administrative work. They also share practical ways to use the TurnKey Coach Assistant Coach as a thinking partner rather than treating it like a search engine.

Learn how to provide better context, ask AI to explain its reasoning, challenge your assumptions, and avoid generic AI slop. You'll also hear how AI can make long-term program design faster, uncover problems hidden in a client's training history, and give coaches more time to focus on the people they serve.

Whether you are completely new to AI or already experimenting with it in your coaching business, this episode offers a practical framework for using AI to save time while delivering more thoughtful, personalized coaching.

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender PS - Join the Business of Coaching Workshop live at Thursdays at 11:30 a.m. Pacific / 2:30 p.m. Eastern. Get free business advice to grow your business. REGISTER HERE.

Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process.

Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals.

Bakker breaks down his CLAIM framework:

• Create a distinctive method
• Layer it into milestone-based phases
• Anchor it with a clear coaching stance
• Implement it with current clients first
• Market it throughout your business

He also explains the difference between a client's goal and your coaching method, why fixed timelines can unintentionally create an expiration date, and how to turn onboarding into a clear roadmap for each client.

PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender

Connect with Bakker IG: https://www.instagram.com/bakker.shields/ Website: https://arfunnel.io/

The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals.

Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down how GEO relates to traditional SEO, why your website still matters, and how specific, useful content can help the right clients discover your coaching business.

They also discuss why generic AI-generated content falls short, how blogs are becoming more valuable in the age of AI search, what local coaches should know about location-specific content, and how to use AI as a powerful assistant without replacing your own judgment and expertise.

For coaches and gym owners trying to get more clients, the opportunity is not simply to create more content. It is to clearly communicate who you help, what problems you solve, and why your coaching is relevant to the people searching for exactly what you provide.

PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender

PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Josh Website: https://jandadigital.com/

Personal trainer certifications can feel like the required first step before someone is allowed to coach. But are certifications actually necessary, or are they mostly a permission slip?

CJ Gotcher joins Andrew Jackson to break down how coaches should think about certifications, education, insurance, employment requirements, and practical skill development. Certifications can help a coach get insured, get hired, enter a specific industry, or build confidence, but they do not automatically make someone a good coach.

The better question is whether a certification solves a real problem. Does it teach the kind of coaching you want to do? Does it help you serve your clients better? Does it open a specific professional door? Or is it just another credential that delays the most important step: actually coaching?

For new and developing coaches, this conversation offers a practical way to evaluate personal trainer certifications without getting trapped in credential chasing.

PS - Interested in learning more - schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/ X: https://x.com/AndrewBarBender