Merchants of Dirt Episode #54

Kyle talks about why building a community online with membership content is a better strategy for survival than replacing lost races.

Build a Community

Don't replace your races with a virtual equivalent. Instead, use this time to finally build your community. Spend time in developing online membership offerings that focus on daily, weekly, or monthly challenge content. A loyal following that is interested in your company month-after-month is far more rewarding than having them come to one race.

Ideas for Pre-Built Membership Sites:

• meetup.com
• pabbly.com
• clubmaster.org
• wildapricot.com
• memberplanet.com
• memberspace.com
• patreon.com
• facebook.com

Additional Reading

• Article: Virtual races embraced by endurance athletes during coronavirus pandemic
• Amy Porterfield - All About Membership Sites: Your Top 10 Burning Questions
• Amy Porterfield - How They Did It: 3 Inspiring Stories of Membership Site Success
• Amy Hoy - How to find your audience's online watering holes

Thank You for Listening!

• Contact Us: MerchantsofDirt AT GMAIL DOT com
• Episode Show Notes: merchantsofdirt.com
• Podcast Episodes: merchantsofdirt.libsyn.com
• Race Promotion Thinking: Reckoner.com

Merchants of Dirt is a Gagglepod production. Learn more at gagglepod.com.