Merchants of Dirt

Kyle introduces Event Yak podcast dedicated to talking to event industry veterans who live, eat, and breathe live events.

Kyle talks about why building a community online with membership content is a better strategy for survival than replacing lost races.

Kyle highlights The Lockdown AR-style virtual activity challenge designed by Rootstock Racing and what you can learn from this experimental four-day event.

Kyle explores how a virtual event can be organized and ideas for creating your own membership club to survive the shutdown.

Kyle challenges race promoters to pivot quickly towards asynchronous competition and virtual events if their business is to survive this pandemic.

Welcome to an information-packed 50th episode of Merchants of Dirt and thank you for listening! Listen along as I help you take the mystery out of outdoor race direction with 50 lessons learned from being a race director. After it's all said and done, you'll find out that it's more like 250 lessons learned -- certainly an episode you're going to want to listen to more than once.

Racing Support Services is an entire industry that exists to make your racing business easier to manage, provide you professional services that you do not have to do yourself, and can free you up to build your business and think up new racing experiences.

If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.

The reason bad crews have worse leaders has everything to do with a race director that hires their friends, allows them to say and do anything they want, and approves of their bad behavior by doing nothing to stop them from ruining their business.

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.