What if innovation wasn’t just for Research & Development? What if every employee had permission—and a process—to contribute game-changing ideas? In this episode of Build a Vibrant Culture podc, Nicole Greer sits down with Ben Bensaou, professor, innovation expert, and author of Built to Innovate, to explore the systems, habits, and cultural practices that embed innovation into a company’s DNA.

Together, they dive into:

• What it means to build an “innovating engine” alongside an “execution engine”
• How global companies like Bayer and WL Gore institutionalize innovation
• Why giving employees “permission” is a non-negotiable for an innovative culture
• The power of listening not only to the voice—but the silence—of the customer
• Why small ideas can spark massive organizational transformation

If you’re a leader wondering how to shift your culture from status quo to breakthrough thinking, this episode is your blueprint.

Connect with Ben!
Book: https://a.co/d/7JOb1ZU
Email: [email protected]LinkedIn: https://www.linkedin.com/in/ben-m-bensaou/
FB: https://www.facebook.com/people/Ben-M-Bensaou/100075875050792/
X: https://x.com/BenBensaou
YouTube: https://www.youtube.com/@benm.bensaou7167

Learn more about Nicole Greer, the Vibrant Coach: https://www.vibrantculture.com/