Colin Shaw cares about how customers remember his brand. His Customer Experience company, Beyond Philosophy LLC, has been recognized by the Financial Times as ‘one of the leading management consultancies for the last four years in a row.’ Colin helps his customers form perceptions and make memories by focusing on customer experience. He knows the way an organization values its customers influences their perceptions. It’s not about giving customers everything they want — it’s about making a decision and understanding how it will affect them. Learn more about what influences your customers to drive business value.