Blake: [00:00:00] Okay. And on the podcast today, we have Jonathan who is from growth hackers, and we are going to be discussing a lot of different things from funnel building to building an ecosystem for your branding and not just having to pay for ads, but actually building something sustainable. But before we get into it, Jonathan, how are you doing

[00:00:24] Jon: [00:00:24] today?

[00:00:25] Hey Blake, I'm very good to this. Thanks for having me here.

[00:00:29] Blake: [00:00:29] What we'd love to get a little bit of context on you as a person. Before we dive into all of the details, I'm curious if you could just give us a quick story about your career so far, how you got started and how you got to where you are now.

[00:00:44] Jon: [00:00:44] Okay. So first maybe I should tell you a, your listeners that I'm French, so that's why the Exxon's is maybe a bit weird for people. One that's used to, so I'm originally from France, but, I live in Taiwan for eight years. So I go there, like I used to study marketing international business in Dublin in Ireland.

[00:01:03] And then I used, I traveled a lot like doing small jobs in England, in the U S in Spain and in Australia. And then you just walk in like, yeah, like a video, like a farming that way toasts. They're pretty small jobs. And then as I started to do a bit of marketing for small businesses, which was more the time, it was more like international service because I could speak English, French and Spanish.

[00:01:30] It was more international sales and marketing. So then when I moved to Taiwan eight years ago, I was working in international marketing. So, creating a website, creating marketing strategies. It mostly in English, French, and Spanish at work. I did this for a few companies in Taiwan for like three or four years.

[00:01:48] As then about five years ago, I joined a startup and I kind of move from, digital marketing to go cycling, where it will be more a gross focus was, it will be more, would be more kind of tactics. So as it would be. So for one year, I did just try marketing goals. I came for one startup, and the thing is, during that time I was, we were in an incubator in Taiwan, and then we got funded by an English, accelerate or, so we moved to England for a few months.

[00:02:24] And the thing is, why, why Lynn's incubator in Taiwan? in England, right? We work with many startups and all of them are, there were more like mostly tech founders as a needed app with, with a user acquisition. gross revenue says regeneration and everything. So I was working more as like, as a concert for many startups as the same time.

[00:02:48] And so seeing his idea that much time to work on my own startups, so I decided to quit. Yeah. And kind of through LaunchCode. Psychos was a good, was many startups as the same time or many companies 10 times, same time with marketing, was liking new generation. And so I've created course, I guess with my cofounder who is American and shit, I think invites from, it's from Hawaii, so that's pretty, I never been there.

[00:03:13] We should have wished I could go there. So, yeah, we created go psychos of four years ago and now, you know, we work with many companies from, which machine, if we were a us, Canada. was the Western Europe, Asia, not too much, I would say not too much since America or Africa yet.

[00:03:32] Blake: [00:03:32] Awesome. And it's funny how life will just take you one direction, right?

[00:03:37] You think you're going to go some way and then you end up a completely different path.

[00:03:40] Jon: [00:03:40] Exactly. It's a lot. So people you meet, in a way it's like a, I remember when I used to live in iTunes and Metro, the Spanish, so that's why I went to spans and Spain, a metal of Australian. So I went to Australia in Australia.

[00:03:53] I met my wife. We started it. So we did. I want to kind of, yeah, it's like you, you move, you don't decide where to go. It's kind of the people you...