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Build a Personal Brand That Gets Paid: Strategies for Coaching, Speaking, and Sponsorships
This week’s Fame-Ready episode is a deep dive into building a personal brand that actually gets paid — the kind that brings in clients, brand partnerships, and speaking opportunities consistently.
Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused, revenue-generating personal brand, including the exact steps that brought in $70k ROI from events alone.
Whether you’re looking to monetize your personal brand, get on stages, or secure aligned partnerships, this episode gives you the blueprint for creating a brand that commands authority, attention, and profit.
Key Takeaways:
- Why clarity on your personal brand is the foundation for monetization.
- How to identify and invest in the right events for maximum ROI.
- Understanding direct vs. indirect results from visibility efforts.
- How pitching with confidence opens doors to sponsors, collaborations, and media opportunities.
- Why persistence and follow-up are critical for turning connections into paying clients.
- How to strategically invest in yourself—even if you’re starting with limited funds.
- The different revenue streams Katrina relies on: coaching, speaking, brand partnerships, and events.
- How a strong personal brand attracts opportunities instead of requiring constant cold outreach.
- How she generated $200k in revenue in her last fiscal year and already secured $100k for the next.
Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/
→ Grab Katrina’s Pitch Kit and use code: BLACKFRIDAY https://katrinaowens.com/the-pitch-kit
→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/
→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
Take action, invest in your visibility, and turn your personal brand into a revenue-generating powerhouse. Step into your fame era.
View all episodes
By Knockout Marketing DirectiveThis week’s Fame-Ready episode is a deep dive into building a personal brand that actually gets paid — the kind that brings in clients, brand partnerships, and speaking opportunities consistently.
Top personal branding and pr expert, Katrina Owens shares the exact strategies she used over the past 12 months to grow her personal brand, from investing in visibility to nailing the pitch. She walks you through how she transformed her business from a multi-service agency into a focused, revenue-generating personal brand, including the exact steps that brought in $70k ROI from events alone.
Whether you’re looking to monetize your personal brand, get on stages, or secure aligned partnerships, this episode gives you the blueprint for creating a brand that commands authority, attention, and profit.
Key Takeaways:
- Why clarity on your personal brand is the foundation for monetization.
- How to identify and invest in the right events for maximum ROI.
- Understanding direct vs. indirect results from visibility efforts.
- How pitching with confidence opens doors to sponsors, collaborations, and media opportunities.
- Why persistence and follow-up are critical for turning connections into paying clients.
- How to strategically invest in yourself—even if you’re starting with limited funds.
- The different revenue streams Katrina relies on: coaching, speaking, brand partnerships, and events.
- How a strong personal brand attracts opportunities instead of requiring constant cold outreach.
- How she generated $200k in revenue in her last fiscal year and already secured $100k for the next.
Links Mentioned:
→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.thrivecart.com/fame-ready/
→ Grab Katrina’s Pitch Kit and use code: BLACKFRIDAY https://katrinaowens.com/the-pitch-kit
→ Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/
→ Follow the Fame-Ready Podcast on Instagram: https://www.instagram.com/getfameready/
→ Connect with Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
Take action, invest in your visibility, and turn your personal brand into a revenue-generating powerhouse. Step into your fame era.