Fame-Ready

Welcome to Fame-Ready! This week, Katrina Owens is joined by her biz bestie, Kristina Bartold, co-founder of High Vibe Women, for a special crossover episode recorded live in Orange County. From building meaningful business friendships to landing media features, investing in paid PR and creating unforgettable billboard moments, they're pulling back the curtain on what it really takes to build a personal brand that gets people talking. Plus, they're sharing the behind-the-scenes strategies that have helped turn their own visibility into brand authority, community excitement and real business opportunities.

Getting featured in the media, appearing on a billboard or launching a podcast isn't what makes you famous. It's how you use those opportunities to tell your story, build relationships and bring people along for the journey. Katrina and Kristina break down why PR should never be a one-off investment, how to turn even the smallest media wins into major momentum and why building a strong personal brand needs to come before chasing bigger opportunities.

You'll learn:

• Make PR work for your business, not just your ego. Learn how to pitch yourself, build media relationships and turn strategic PR investments into real business opportunities.
• Turn visibility into moments worth celebrating. Discover how to leverage media features, billboards and community experiences to build excitement, authority and momentum.
• Build your personal brand before chasing the spotlight. Find out why your story, mission and community are the foundation for landing bigger opportunities.

Tune in to this episode for a conversation about creating your own opportunities, celebrating every milestone and building a personal brand that opens doors. Because getting famous isn't about landing the biggest media feature, having the most followers or waiting for someone to discover you. It's about knowing what you stand for, bringing people along for the journey and using every opportunity to build something bigger than yourself. Your next big moment might be closer than you think!

The Six-Figure Personal Brand is officially on tour, and Adobe Acrobat is coming along. Explore Acrobat's AI-powered tools and see what's possible for your own personal brand: 🔗 https://creatorlink.shop/3N4YwX0

Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

Guest Links:
Website: https://www.thesocialsnippet.com/
Instagram: https://www.instagram.com/kristina.bartold/
LinkedIn: https://www.linkedin.com/in/kristinabartold/
High Vibe Women: https://www.highvibewomen.ca/
The Community Podcast: https://www.thesocialsnippet.com/community-podcast

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens is announcing the return of Five Weeks Till Famous, her signature live course designed to help entrepreneurs turn their personal brands into bigger opportunities, greater visibility and real revenue. After nearly two years of securing major brand partnerships, landing five-figure speaking engagements and stepping onto more than 25 stages across North America, Katrina is sharing the strategies, lessons and PR secrets that have helped her take her personal brand to the next level.

Building a personal brand that opens doors isn't about waiting to be discovered or growing a massive social media following. It's about knowing what makes you different, learning how to pitch yourself, investing strategically in opportunities and taking consistent action towards your goals. Katrina breaks down the five pillars of her newly revamped course and explains how to stop watching other people land dream opportunities and start creating those opportunities for yourself.

You'll learn:

• Build a personal brand that gets you noticed. Get clear on your positioning, messaging and unique expertise so you can confidently attract speaking engagements, media features and brand partnerships.
• Master the art of pitching and strategic PR. Discover how to find and pitch organic opportunities, leverage paid visibility and make smart investments that multiply your return.
• Turn your visibility goals into a 90-day action plan. Stop putting your biggest dreams on another vision board and start taking the steps that turn your personal brand into a revenue-generating asset.

Tune in to this episode for an empowering conversation about taking your visibility seriously, investing in your next level and creating the opportunities you've always dreamed of. Because becoming known for what you do isn't about luck or waiting for someone to give you permission. It's about getting clear on what you want, learning how to make it happen and taking bold action to become the person who's ready for it.

The Six-Figure Personal Brand is officially on tour, and Adobe Acrobat is coming along. Explore Acrobat's AI-powered tools and see what's possible for your own personal brand: 🔗 https://creatorlink.shop/3N4YwX0

Simplify how you get paid with Helcim! Enjoy transparent pricing, no monthly fees and easy payment processing for your business.

Learn more: https://helcim.com/fameready

Join 5 Weeks 'til Famous:
https://katrinaowens.com/personal-brand-course

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens is coming to you from Palm Springs in the middle of her Six Figure Personal Brand book tour to talk about what it really takes to run a profitable personal brand while travelling. From speaking engagements and retreats to podcast recordings and client calls, Katrina shares how she balances enjoying the experiences she's worked so hard to create with the responsibility of showing up consistently for her business.

Building a personal brand that supports your dream lifestyle doesn't mean working whenever you feel like it. It means creating the structure, consistency and accountability that allow your business to thrive wherever you are. Katrina breaks down how to turn travel into brand-building content, maintain your visibility without being glued to your phone and keep revenue-generating conversations moving, even when you're away from your usual routine.

You'll learn:

• Treat your personal brand like a business. Prioritize your non-negotiables and stay consistent, even while travelling.
• Turn travel into brand authority. Share your experiences and connections to elevate your brand perception.
• Stay visible and keep sales moving. Maintain your content, engage your audience and prioritize revenue-generating conversations.

Tune in to this episode of Fame-Ready for an empowering conversation about building a personal brand that gives you the freedom to live the life you want, without sacrificing the consistency that makes it profitable. Because getting paid to be yourself isn't about having an unstructured lifestyle. It's about showing up, owning your responsibilities and building a business that travels with you.

Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

The Six-Figure Personal Brand is officially on tour, and Adobe Acrobat is coming along. Explore Acrobat's AI-powered tools and see what's possible for your own personal brand: 🔗 https://creatorlink.shop/3N4YwX0

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens breaks down paying to speak at events, why it counts as paid PR and when a sponsorship is worth it. After seeing several posts from women who paid $25,000 USD to speak at an event, Katrina shares her take without shaming anyone who made that investment. She explains how a paid speaking opportunity can build brand awareness and brand authority and why it only pays off when you have a contract, real deliverables and data behind the decision.

From signing a contract and looking beyond stage time to booths, swag bags and marketing touch points, Katrina shares what she looks for in a sponsorship, using her own $5,000 USD investment in Like Minded Live as an example. She also explains why a stage you pay for should not be one of your first speaking engagements and how starting small helps you build the experience and data you need.

You'll learn:

• Sign a contract first. A Google Doc is not enough to protect your deliverables on a big investment.
• Invest in more than stage time. Look for a sponsorship with a booth or table, swag bags and marketing touch points.
• Start small and build data. Use smaller stages, workshops and virtual summits to learn how speaking converts for you.

Tune in to this episode of Fame-Ready for an honest conversation about paying to speak, knowing the difference between a scam and a reasonable investment, navigating the gray area of speaking and PR and remembering that "Speaking is 100% a business."

Learn more about the Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching

The Six-Figure Personal Brand is officially on tour, and Adobe Acrobat is coming along. Explore Acrobat's AI-powered tools and see what's possible for your own personal brand: 🔗 https://creatorlink.shop/3N4YwX0

Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25Z

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens is joined by Tianna Mamalick, founder of SMB Marketing, to talk about what happens when SEO, PR and personal branding work together. With 12 years of experience in search marketing, Tianna helps small business owners create predictable lead generation systems through SEO and paid ads. She shares why getting specific about what you want to be known for can make it easier for people, search engines and AI to find, trust and recommend you.

From niching down and evolving your personal brand to writing a book, pitching bigger opportunities and becoming known in your local community, Tianna shares how her own visibility journey has changed the way she thinks about being Fame Ready. Katrina and Tianna also unpack why backlinks, media mentions and consistent messaging are becoming even more valuable as AI changes the way people search for experts online.

You’ll learn:
• Make yourself easy to recommend. Get clear on what you do and what you want to be known for.
• Let your brand evolve. Niche down now, build visibility and bring your audience along as you grow.
• Build authority beyond social media. Use PR, podcasts, speaking and backlinks to strengthen trust and visibility.

Tune in to this episode of Fame-Ready for an empowering conversation about becoming easier to find, building authority through SEO and PR, embracing the no’s that come with bigger opportunities and creating the kind of visibility that makes people say, “I know you.”

Learn more about the Fame-Ready Entrepreneur Program:
https://katrinaowens.com/group-coaching

Guest Links:
Website: https://smbmarketingschool.com/
IG: @smbmarketingschool
LinkedIn: https://www.linkedin.com/in/tmamalick/

Welcome to Fame-Ready! This week, Katrina Owens gets real about what it looks like to run a personal brand-based business when you simply do not feel like showing up. After weeks of being sick, feeling disconnected from content creation and questioning the noise of the online business world, Katrina shares what she is doing to slowly find her spark again.

Personal branding is not about creating a bigger, bolder or more polished version of yourself online. It is about getting people on board with who you actually are, how you treat people, what you believe and the perspective you bring to your work. And sometimes, building that brand means learning how to keep moving forward even when the person behind it is having a hard season.

You’ll learn:

• Separate yourself from the business when you need to. Sometimes the CEO has to show up even when the person behind the brand does not feel like it.

• Focus on the next small step. You do not need to do everything at once. Decide what showing up can realistically look like today.

• Reconnect with why your work matters. Remembering the results and opportunities your business creates can help bring back your spark.

Building a personal brand is not always butterflies, rainbows and perfectly polished content. Sometimes the most powerful thing you can do is show up honestly, take the next step and trust that your spark will come back.

Tune in to this episode of Fame-Ready for an honest conversation about navigating a rut, staying visible through challenging seasons and finding your way back to the work that lights you up.

Grab your copy of The Six-Figure Personal Brand here:
https://www.amazon.ca/dp/B0HC4LQ25Z

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens shares the Spain recap she did not expect to give. What was meant to be a dreamy trip through Ibiza, Mallorca and Barcelona became an unexpected lesson in slowing down, releasing expectations and rethinking what it really means to make the most of an experience.

After getting sick midway through the trip, Katrina realized she was putting pressure on herself to maximize every moment and capture content simply because she had invested the time, money and energy. Instead, she learned that not everything needs to be productive, shared or turned into content.

You’ll learn:
• Release the pressure to maximize every moment. An experience does not have to go according to plan to still be valuable.
• Not everything needs to become content. Your personal brand can feel personal without sharing every part of your life.
• Let unexpected experiences clarify your priorities. Sometimes a change of plans reveals what you value most about your time, relationships and lifestyle.

Not every experience needs to be optimized to be worthwhile. Tune in to this episode of Fame-Ready for Katrina’s honest Spain recap and the unexpected lessons she is bringing home with her.

Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25Z

Ready to organize your content and ideas? Explore Adobe Acrobat here: 🔗https://creatorlink.shop/3N4YwX0

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens shares the business and branding lessons she took away from an unexpected visit to the World of Coca-Cola in Atlanta. As one of the world’s most iconic brands, Coca-Cola offers powerful lessons for entrepreneurs who want to build a personal brand with lasting recognition and impact.

From small beginnings to investing boldly and leveraging PR, Katrina explores why building a recognizable brand takes time, belief, and a willingness to treat your ideas like valuable assets. She also challenges entrepreneurs to stop letting small numbers define their potential and start building with big brand energy.

You’ll Learn:

• Starting small doesn’t mean thinking small. Even iconic global brands like Coca-Cola had a starting line.

• Your ideas and intellectual property are valuable business assets. Meaningful business growth often requires investing capital before the outcome feels guaranteed.

• PR and partnerships build trust with new audiences. Long before influencer marketing existed, Coca-Cola used celebrity endorsements to create recognition, credibility, and alignment. 

Building an iconic brand doesn’t happen overnight. By embracing the starting line, investing in growth, and intentionally getting in front of new audiences, you can build the recognition and authority required to create something much bigger.

Grab your copy of The Six-Figure Personal Brand here:
https://www.amazon.ca/dp/B0HC4LQ25Z

Ready to organize your content and ideas? Explore Adobe Acrobat here: 
🔗 https://creatorlink.shop/3N4YwX0 

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens takes you behind the scenes of her newest personal branding experiment: vlogging. From getting comfortable filming in public to finding the right storylines and finally letting go of perfection, Katrina shares why she is adding a more unfiltered, lifestyle-driven layer to her brand and what it is teaching her about visibility along the way.

Vlogging is not about documenting every moment of your life or investing in the perfect equipment. It is about creating content with intention. Katrina breaks down how she is connecting travel, business and lifestyle content back to what she wants to be known for, while building systems that allow her team to help turn everyday experiences into strategic stories.

You’ll learn:
• Start with the story. Know what you want to be known for and let that guide what you capture and share.
• Build systems that support visibility. Use strategy, tools and your team to make content creation more efficient and intentional.
• Release perfection and experiment. Start before it feels polished and let practice help you find what works.

Your personal brand does not have to show every part of your life to feel personal. Tune in to this episode of Fame-Ready now for a behind-the-scenes look at Katrina’s vlogging strategy and how to create more intentional, strategic content without overcomplicating the process.

WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online.

Learn more here:
🔗 theworkplaymethod.com/schedule

Ready to turn your personal brand into more visibility, opportunities and revenue? Grab your copy of The Six-Figure Personal Brand here: https://www.amazon.ca/dp/B0HC4LQ25Z

Check out the Adobe Acrobat PDF Space I talk about in this episode here: https://bit.ly/3U7EJco

Follow Katrina:
Instagram: https://www.instagram.com/katrinaowenspr/
Instagram (FameReady): https://www.instagram.com/getfameready/
TikTok: https://www.tiktok.com/@katrinaowenspr
LinkedIn: https://ca.linkedin.com/in/owenskatrina

Welcome to Fame-Ready! This week, Katrina Owens shares her keynote from Big Brand Energy Live 2026, The Seven Deadly Sins of Visibility, and gets to the heart of what really keeps ambitious women from becoming more visible. It is not your content strategy, your website or your talent. Often, it is the fear, shame, comparison and self-doubt that show up when you finally admit how big you want your life and brand to become.

From owning the dreams you have been afraid to say out loud to using envy as information, letting people witness your transformation and choosing action over endless inspiration, Katrina breaks down the internal barriers that can quietly keep you playing small. This episode is your permission slip to stop hiding behind what feels realistic, embrace the version of yourself you are becoming and take the next brave step towards the opportunities you really want.

You’ll learn:
• Own what you want. Say the dream out loud and give yourself permission to pursue it without shame.
• Stop hiding in busy work. Move beyond planning and preparation and take action on the opportunities you truly want.
• Let yourself be seen becoming. Share your growth and transformation instead of waiting until everything feels polished or complete.

Your next level is not waiting for you somewhere outside of yourself. She is already there, underneath the fear, shame and self-doubt, waiting for you to become visible enough to meet her. Tune in to this episode of Fame-Ready now and discover how to move past the seven deadly sins of visibility, own your biggest ambitions and take action on the life and brand you are ready to create.

WorkPlay gives you access to an on-demand global media team, complete with quarterly brand shoots, content planning, and creative support, so you can focus on growing your business while consistently showing up online.

Learn more here:
🔗 theworkplaymethod.com/schedule

Big Brand Energy Live returns in 2027 for two powerful days to help ambitious women think bigger and take bold action.

Summer presale tickets are 50% off regular price:
https://katrinaowens.com/big-brand-energy-live-2027