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Last week, while researching the topic of the "must have" business tools and resources, I was stunned to see Customer Service tossed at the bottom of the list, like a an afterthought. From my earliest days of being employed, customer service has been at the core of what I do, and without good customer service practices in place I don't think I would have a business. Seeing it listed as such a low priority and got me asking A LOT of questions. 

Those questions lead me to today's episode building solid relationships by leaning into discomfort first. According to a Psychology Today article, Embracing Growth and Relationship Discomfort "Strong and fulfilling relationships require vulnerability, open communication, and a willingness to embrace discomfort."  And that is what we are going to be doing today. 

Here is a more in depth look at what you'll find in today's episode... 
☕ Why I believe listing customer service last is truly the elephant in the room
☕ Solid reasons as to why customer retention is so much more effective and fun that customer acquisition 
☕ 7 Steps on ho to lean into the discomfort to build stronger and longer lasting  business relationships

If you've been struggling to build long lasting relationships with your customers, or just a little curious as to how leaning into discomfort can build stronger more fulfilling relationships, grab your cup of coffee and tune in. 

What I hope you take away from today's episode... 

☕ Customer service should never be an after thought, it should be the cornerstone of your business
☕ Before you can make real connections you need to lean in to discomfort 
☕ How to recognize discomfort within yourself and use it to your advantage 
☕ When we allow ourselves to be vulnerable we are essentially connecting with our most genuine and authentic selves. 
☕ How allowing our beliefs to be challenged we gain a better understanding of what those around us
☕ And how that understanding can lead to stronger relationships build on trust and mutual respect. 

Links to the cool stuff mentioned in this episode... 

☕ Forbes Online, Customer Retention Versus Customer Acquisition
☕  Psychology Today,  Embracing Growth and Relationship Discomfort

Links to connect with me... 

☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)
☕ Facebook — Teresa Schlup, The Caffeine Creative  (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative
☕ Instagram — The Caffeine Creative (@thecaffeinecreative)
☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)