Your business isn’t really about selling your product…
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It’s about the narrative you build…
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The stories you tell to mobilize people around your message…
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The big picture vision for your future…
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Narratives are what make great companies and great leaders.
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When your narrative is strong, even your customers will want to be a part of it.
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But how do you turn your vision into a powerful narrative—and communicate it to employees and customers in a compelling way?
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My guest Guillaume Wiatr is the author of Strategic Narrative: A Simple Method that Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind It, and Believe In It.
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In this episode, he’ll give you the tools to build your strategic narrative.