Build a Winning Team with Tim Schurrer

Ben Malcolmson spent 13 years as the right hand to Pete Carroll, head coach of the Seattle Seahawks.

So much of what I've learned about what it looks like to live in the way of the Secret Society is what I've seen modeled from Ben.

When asked in an interview how we should show up in a supporting role, Ben responded, "Be as selfless as possible … as you help someone else be at their best, you're being at your best … it's such an honor to serve someone."

And that right there is a picture of who Ben is and how he operates.

If we want to build a winning team, there's so much for us to learn from Ben about what it looks like to support others from the sidelines.

Order a copy of Ben's book "Walk On": https://amzn.to/3OaQarr

Order your copy of "The Secret Society of Success" on Audible: https://adbl.co/3uSHzTs

There's a minor league baseball team who's shaking things up and turning a lot of heads.

Even playing 10 levels below the major leagues, they sell 4,000 tickets a game, have sold out every season several years in a row, and have a waitlist of almost 50,000 people.

Crazy, right?!

On this week's episode, I interview Jesse Cole who's the owner of the Savannah Bananas.

It's so easy to get obsessed with results—tickets sold, revenue made—but we have to focus on the process if we want to be successful. It's what the Bananas have done and it's what we need to do too.

Order your copy of "The Secret Society of Success" today: https://amzn.to/3kPlbVw

Order your copy of "The Secret Society of Success" on Audible: https://adbl.co/3uSHzTs

Most of us work at 100 mph. We have endless task lists, back-to-back-to-back-to-back meetings, we eat lunch at our desks so we can respond to a couple more emails and Slack messages, we hardly take a break to go to the bathroom or even to get a drink, we're constantly behind … and … we're exhausted.

This pace is unsustainable and I think we all know it.

When I read Juliet Funt's book "A Minute to Think" the first thing I did was exhale. She gave me permission to think differently about how I show up at work and at home.

What would it look like to operate in a more sane and humane way each and every day?

What would it look like to build in some white space into our days?

And what would that do to the quality of our work, our interactions with our coworkers, and our families?

If we want to build a winning team, we need to conquer busyness so that we can do our best work.

Buy Juliet's book "A Minute to Think": https://amzn.to/3x9Z7vP

Order your copy of "The Secret Society of Success": https://amzn.to/3kPlbVw

I spent almost a decade as the right hand to Donald Miller as the COO of StoryBrand. One of the big paradigm shifts in the StoryBrand 7-part framework is the idea that your brand is not the hero of the story. Your customer is the hero and you are the guide. You're Yoda and your customer is Luke Skywalker.

There's something unique about the guide role and it's counterintuitive to how most people show up in their lives and careers.

What's being the guide all about?

Simply put, it's about helping others win.

Someone I've learned a lot from in my life in this regard is Donald Miller. He has been a guide to the millions of people who've read his books and have learned from him the past couple of decades as a writer and thought leader.

If you want to build a winning team, you need your team to show up motivated to help others win.

Buy a copy of Don's latest book "Hero on a Mission": https://amzn.to/3LDCVy4

Order your copy of my new book, "The Secret Society of Success" today: https://amzn.to/3kPlbVw

I've been looking forward to this day for a long, long time. My new book, The Secret Society of Success, is now available wherever you buy books.

In today's episode, I'm going to give you a sneak peek of the first two chapters.

We'll kick things off with Donald Miller reading the foreword and then we'll go right into me reading the introduction and chapter 1.

I hope you enjoy this little preview of The Secret Society of Success.

Order a case of books and get a free, 1-hour consulting session: http://SecretSocietyCase.com

Get your copy of "The Secret Society of Success" on Audible: https://adbl.co/3uSHzTs

Order a hardback or Kindle version of "The Secret Society of Success" on Amazon: https://amzn.to/3kPlbVw

At the time we recorded this, our guest today, Shannon Watkins was the CMO of Aflac. But just a week ago, it was announced that she is joining the Jordan Brand as their CMO. We weren't able to talk about this big move during the interview since it wasn't public knowledge yet, but it's a huge opportunity for her! You'd think someone like Shannon is pretty laser focused or her position and setting herself up for opportunities like this move to the Jordan Brand—but what you'll hear is quite the opposite. Shannon paves the way for others and sets them up to win and doesn't spend much time thinking about herself at all.

This approach is one that more of us need to model in our careers. I can't wait for you to hear this conversation with Shannon!

Order your copy of "The Secret Society of Success" today: https://amzn.to/3kPlbVw

Dan Cockerell spent 26 years working for Disney and wrote about all of his experiences in his book "How's the Culture in Your Kingdom?".

Whenever people talk about culture, my ears perk up because I know that if we want to build winning teams, the culture we create is a key part of that.

I read the book (and loved it) and then asked Dan if he'd come on the show and teach us how to build cultures the Disney way.

Buy a copy of Dan's book: https://amzn.to/3KzCZOz

Order your copy of "The Secret Society of Success" today: https://amzn.to/3kPlbVw

When people talk about the idea of having an impactful career, it's almost assumed that a prerequisite is that you have to make a BIG splash touching hundreds or thousands or even tens of thousands of lives. But what if I told you there's another way? What if "one life at a time" was the best approach? Perhaps one day that will accumulate and you'll have the opportunity to impact a lot of lives, but the people who've inspired me the most in this regard didn't get there by trying to get there.

Becca Stevens's goal in starting Thistle Farms was not to start a social enterprise or to make the type of impact she's made in the lives of now thousands of women.

But isn't that beautiful? She didn't get there by trying to get there.

She focused on one life at a time. That's been her measure of success.

If we want to be people who build winning teams, we have to focus on one life at a time. That is how we will create companies that have the greatest impact in the lives of others.

Go buy some Thistle Farms candles, soaps, and lotions here: thistlefarms.org — And by doing that, know that your purchase will help the women of Thistle Farms on their journeys to recovery.

Buy a copy of Becca's latest book: https://amzn.to/3MjCXw7

Order your copy of "The Secret Society of Success" today: https://amzn.to/3kPlbVw

If I were to ask you to draw a line that modeled what a successful career looked like, you'd probably start at the bottom left and draw a line up and to the right. Success is all about winning, right? No failure and no major setbacks or challenges. If I'm honest, that is what I used to think. That is, until I got to know Olympic gold medalist, Scott Hamilton. What I've learned from Scott is that embracing challenges and learning from failure can help us win. In fact, Scott says, "Any goal will always have obstacles, difficulties, and setbacks. You will be defined not by those setbacks but by how you respond to them." So that's what we're going to learn about today. We're going to learn how to respond to the challenges we're up against.

Buy a copy of Scott's latest book: https://amzn.to/3wkl7nh

Get the first two chapters of "The Secret Society of Success" for free — SecretSocietyFree.com

Order your copy of "The Secret Society of Success" on Audible: https://adbl.co/3uSHzTs

David Novak is the cofounder and former chairman and CEO of Yum! Brands, which is the parent corporation for KFC, Taco Bell, and Pizza Hut. It's one of the largest restaurant companies in the world. When David was running Yum!, he had 1.5 million employees and increased the market cap from $4B to $32B. How did he do it? By creating a culture of recognition. At Yum! they valued every person's contribution and would recognize people for doing excellent work. So if you want to build a winning team, you need to understand the power of recognition and the impact that can have on the growth of your business.

Buy a copy of David's latest book: https://amzn.to/37PKhAF

Order your copy of "The Secret Society of Success" today: https://amzn.to/3kPlbVw