Even when games feel under control and coaches can taste victory, they must be prepared for the unexpected. What if their star player injures or gets ejected? In that case, only an eager and capable bench can save them. 

With automobile repair shops is the same. Your internal customers might be doing great, yet you must have a few replacements lined up, just in case, ready to jump on the field when needed. 

In today's episode, I'm joined by the extraordinary Geoff Berman, an innovative thinker and Performance Coach at ATI. Together, we discuss why auto repair shop CEOs should invest more time in having a skilled bench to replace (if needed) any internal customer. Geoff explains how to gather the right candidates for your bench, the difference between recruiting and hiring, and the ideal depth for a bench.

We also go through why you should avoid hiring in a hurry, the 90/10 rule, and so much more. 

In This Episode, You Will Learn:

• What losing an internal customer can cost us (3:20)
• Why the deeper the bench, the better (7:48)
• The differences between recruiting and hiring (11:13)
• The importance of training B and C techs (18:01)
• Even if you have 20 years of experience under your belt, you must keep practicing (20:41)
• Just because you've been doing it for years, it doesn't mean you are good at it (27:20)

Connect with Geoff:

• LinkedIn
• Email: [email protected]

Let's connect:

• LinkedIn
• Facebook
• Email: [email protected]

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