Today we are looking at how to stand out. There’s a lot of ways but none of them work unless you have authenticity. How can you communicate with personalization and authenticity? Let’s find out. Jesse Stein is a experienced tech entrepreneur, having founded Audience.co, SportsMemorabilia.com, Triton Academy, DietSpotlight.com and more. Three Things You’ll Learn in This Episode Learn how handwritten notes reach your audience. How do you get people’s attention? Authenticity always works best. Resource Check Out Audience Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you track new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up, ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. That’s what we’re gonna be talking about today is standing out and being a little bit different. And our guest today, actually, I can pitch to be on the show all the time, like people are always gonna be on the show. Most people want to sell their shit. But this dude actually sent me an video specifically to me via email, which got my attention, which then we’re talking now and we’re on the show, because otherwise I wouldn’t have looked at it. And it was how he was communicating with me that really got my attention. And I’m like, Oh, shit, this is great. But guess what, he did it on a video. A lot of people send pitches here all the time. And okay, we’ll do it through text based email. And then it’s the same thing. It’s almost like you feel it. It’s a regurgitated copy and paste email from some kind of podcast booking agency that always reaches out to me and says, Oh, I have a new guest for you, blah, blah, blah, I’m like, your This isn’t authentic. It’s Bs, and most of them I delete. But this dude gets a does a video, even trust me by first name, because Hey, Mike, I know, I really want to get on your podcast I’ve shown us he walked me through his product and all the stuff that he has in his place. And it was engaging. And because he did that, I was like, dude, let’s do that show. Otherwise, we might not have done the show. So what we’re gonna be chatting about today, is that how do you get people’s attention that are trying to stick out? And how do you do that in marketing? How do you do that in real estate? Through digital through direct mail, personalized direct mail, but at the end of the day, here’s what works guys. I don’t care what the hell you’re doing authenticity, authenticity, people feeling like you’re one on one communication, people feeling like you’re just the only one they’re gonna get attention to. So that’s exactly we’re gonna chat about. So without further ado, I want to introduce the CEO of audience.co. Mr. Jesse Stein. How’re you doing, buddy? Great. Thanks for having me. Mike. You want to tell everyone a little quick intro? Who are you? What do you do? What is audience and I got all kinds of questions for you. Yeah, so I started audience bout four years ago, we’ve been selling in earnest for two years we’ve got now 1000s of real estate agents on the platform. I started a company called sports memorabilia.com. I bought that as a raw domain in 2005. And with a team of people eminently smarter and more talented than me, which is a common theme in my career. We built it into the biggest autograph store on the internet, a top 500 internet retailer ended up selling it to fanatics. But one of the ways we grew it was through handwritten notes. And we sent handwritten notes to customers. And we realized that the clients that received notes, spent more money with us left better reviews, referred more business, they were easier to deal with. There’s just a virtuous circle to sending handwritten notes. But there was no scale to the process, because we were having contractors, people in our warehouse assistants writing the notes, so there was no scale, the handwriting was often terracing. And there was no way to run campaigns, there was no way to really follow up and figure out, you know, when was the last time I sent to notes, a trigger note to and so forth. So I was kind of waiting for someone to do it. And all I kept getting in my physical mailbox, were notes that pretended to look handwritten, but really weren’t. I’m sure all of us have received those notes. And I just noticed that the mail that was arriving into my physical mailbox was not making it to my kitchen counter consistently. So we went out, I hired a software engineering team. And we built this incredible software. And we have these amazing robots. And what we did was because of my backgrounds in digital marketing, I got started in digital marketing in 99. Actually, that’s when I started my first online retailer, and learn how to build sales funnels and websites and learn how to buy online media and all that way back in the early 2000s. And have built that over time. So I always knew that audience would be a combination of handwritten notes with digital marketing follow up, because when you send the note, that’s great. But now you need to follow the user journey, right? You need to follow that prospect on his or her journey from the note all the way through to online

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