Farzad Rashidi - Respona

SEO Secrets: "What you want to do is to build relationships with authoritative resources in your space."

Building a website is one thing.  Getting people to come to your website, to make a purchase or find a need and a way to contact you is an entirely different game.

Previously, to build an audience of any measureable amount, you'd need to manually reach out to hundreds of other website owners, in the hopes of getting some links from their pages to your pages.  It was tedious, time consuming and cumbersome, which meant it often didn't get done.

But what if you could use the power of AI and computers to help you comb the internet, to find and connect with the people that you need to help grow your brand?  What if a large portion of the work was automatic and the actual human factor took much less time?

Listen as Farzad Rashidi, or Respona, a link building platform, explains the value of backlinks and the power of using a tool to do a lot of the grunt work for you.

Enjoy!

Visit Farzad at https://respona.com

Podcast Overview:

[00:02:55] Paid advertising is powerful but difficult to sustain. Instead, focus on organic search and SEO.

[00:08:06] Google ranks content based on popularity and credibility.

[00:12:29] Creating and implementing successful solution, worth investment.

[00:17:14] Simple campaign templates and personalized podcast outreach.

[00:22:09] Fully automated research, personalized pitches, human touch.

[00:24:21] Effective local SEO for plumbers and specific geographical targeting.

[00:31:56] Outsource marketing or do it in-house?

[00:34:19] Common mistakes: trusting cheap backlinks and private blog networks. Build relationships with authoritative resources for legitimate links. No shortcuts or cheating in the system. Difficulty is necessary for long-lasting impact.

[00:37:19] SEO for smaller businesses requires differentiation and niche marketing.

[00:41:02] Building software is difficult, requires experience. Selling it is challenging due to contradictions.

[00:45:28] Podcasting increases visibility and credibility for Respona.

[00:49:40] Marketing game: pain, appreciation, sharing, innovation.

[00:50:58] Find previous episodes at drawincustomerscom podcast. Stay awesome, enjoy your business!

Podcast Transcription:

James [00:00:02]:

You have found authentic business adventures, the business program that we're getting to struggle stories, and trying the successes of business owners across land. Downloadable audio episodes can be found on the podcast link, found a draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Farzad Rashini Rashidi. I'm sorry. Lead innovator and cofounder of Respona. And sorry. Farzad item stumbling over my words here. Respond out was poking at your website, and I wonder just out of curiosity before we get going so that people understand what this is, did you use your own platform to reach out to me?

Farzad Rashidi [00:00:44]:

Yes.

James [00:00:45]:

Yes. Perfect. Alright. -- a little bit more. So that's that's awesome. That's incredible. So that just shows you the power of this. Right? because here we are. So once you tell us what is Respondite, and we'll just run with that.

Farzad Rashidi [00:00:56]:

Sure. So Respona short basically helps businesses get up into search results in Google. That that's sort of our one liner pitch. Now I can give you a little bit of a backstory sort of how we came up with it, and and I think that would sort of shed some terms of -- Please...