Build Different

By Jake Rivera

Think most business advice is just recycled motivational quotes? Jake Rivera cuts through the noise with real strategies that actually work.

Build Different breaks down how modern entrepreneurs real... more

· Society & Culture

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FAQs about Build Different:

How many episodes does Build Different have?

The podcast currently has 403 episodes available.

Build Different episodes:

August 06, 2026 Why Digital Marketers Are Going Back to Snail Mail (And Crushing It)
While everyone's fighting for inbox space and getting ghosted on LinkedIn, smart SMMA owners are going old school and crushing it. Jake Rivera breaks down why direct mail is the secret weapon that's booking qualified meetings at rates that'll make your email campaigns look prehistoric.
🎯 What You'll Learn:
• The exact script pulling a 15% response rate (versus email's pathetic 0.6%)
• Why millennials are 2.5x more likely to respond to physical mail than digital outreach
• The psychology behind why 3 pieces of mail beats 121 daily emails every single time
• Step-by-step breakdown of the direct mail system booking premium clients consistently
👤 Perfect for: SMMA owners tired of getting lost in crowded inboxes and ready to stand out where nobody else is playing.
This isn't about being nostalgic. It's about going where your competition isn't and using basic human psychology to your advantage. When everyone else is sending another "quick question" email, you're the one piece of mail they actually open.
📍 Chapters:
[00:00] Jake Rivera reveals the comeback nobody saw coming
[01:45] Why digital fatigue is your biggest opportunity right now
[03:30] The response rate numbers that'll shock you (spoiler: it's not even close)
[05:15] Breaking down the exact script word-by-word
[07:30] What to send, when to send it, and how much it actually costs
[09:45] The follow-up sequence that turns opens into meetings
[11:30] Why this works better for high-ticket services
The math is simple: spend $3 on a piece of mail that actually gets read, or keep sending free emails that get deleted. Your choice, but one path leads to booked calendars and the other leads to more frustration.
🔔 Never miss an episode:
Follow Build Different on your podcast app and turn on notifications. New episodes drop daily, your next breakthrough strategy is one tap away.
🔍 Topics: direct mail marketing, SMMA outreach, sales prospecting, lead generation, email marketing alternatives
Catch every episode at Build Different
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Keywords: entrepreneur podcast, client acquisition, scaling business, business coach

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13min
August 05, 2026 Why 90% of People Never Hit $10K Monthly (And the 3 Who Do This Instead)
Most people who want to hit $10K monthly are chasing the wrong strategies entirely. While 90% are stuck grinding on low-value tasks that barely move the needle, Jake Rivera reveals the three proven paths that actually work. The difference isn't talent or luck - it's knowing which game to play.
🎯 What You'll Learn:
• The 3 specific business models that consistently hit $10K monthly (and why 9 out of 10 entrepreneurs pick the wrong one)
• Why digital product creators need 2-4 products to reach $10K, not one "perfect" solution
• The exact pricing structure service businesses use: $150-300/hour or $2,000-5,000 per project
• How only 34% of small businesses hit the $100K-$250K range and what separates them from everyone else
👤 Perfect for: entrepreneurs tired of generic advice who want the real breakdown of what actually generates serious monthly income.
📍 Chapters:
[00:00] Jake Rivera breaks down why most $10K strategies fail
[02:00] Path #1: Digital products that solve real problems (not passion projects)
[04:30] Path #2: Service businesses with recurring revenue models
[07:00] Path #3: High-value skills companies pay premium rates for
[09:30] The pricing psychology behind $10K monthly income
[11:00] Action steps you can take this week
🔔 Never miss an episode:
Follow Build Different on your podcast app and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away.
🔍 Topics: monthly income goals, digital products, service business, entrepreneurship, business models
Catch every episode at Build Different
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Keywords: scaling business, business coach, business development, passive income, tech startup, sales strategies

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14min
August 05, 2026 What CEOs' Assistants Wish You Knew About Getting Through (Insider Secrets)
What if I told you that 75% of your "brilliant" outreach never even reaches the person you're trying to contact? Jake Rivera breaks down why most entrepreneurs fail at getting past gatekeepers and reveals the psychological tactics that actually work.
Executive assistants are trained to be human firewalls. They screen thousands of calls and emails, protecting their bosses from time-wasters. But smart entrepreneurs know exactly how to flip this dynamic and turn gatekeepers into allies.
🎯 What You'll Learn:
• The specific times gatekeepers are 3x more likely to put you through (hint: it's not Monday morning)
• Why using first names instead of titles increases your success rate by 40%
• The conversation framework that makes assistants want to help you reach their boss
• How to sound important without lying about who you are
👤 Perfect for: entrepreneurs who are tired of getting blocked by assistants and receptionists when trying to reach decision makers.
📍 Chapters:
[00:00] Jake Rivera introduces the gatekeeper problem
[01:30] Why 75% of outreach gets blocked before it starts
[04:00] The psychology behind what gatekeepers actually respond to
[07:00] Specific scripts that bypass the screening process
[10:00] Timing tactics that triple your chances of getting through
[12:00] How to build relationships with assistants for long-term access
Most people think gatekeepers are obstacles to overcome. The real pros know they're the fastest path to the decision maker. Once you understand what these assistants are really thinking, getting meetings becomes predictable instead of hoping and praying.
🔔 Never miss an episode:
Follow Build Different on Apple Podcasts or Spotify and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away.
🔍 Topics: sales tactics, cold outreach, executive assistants, business networking, entrepreneur mindset
Catch every episode at Build Different
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Keywords: client acquisition, startup advice, entrepreneur mindset, business success, seven figure business, revenue growth, sales strategies, entrepreneurial journey

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14min
August 04, 2026 Why 97% of SMMA Owners Fail at Client Acquisition (I Cracked The Code)
Why do 97% of SMMA owners struggle to land clients while the top 3% have waiting lists? Jake Rivera breaks down the hidden psychology behind client acquisition that most agencies completely miss. The difference isn't your portfolio or pricing - it's how you position yourself in their mind.
Most agencies pitch services. Smart agencies sell solutions to problems that keep business owners awake at 3 AM.
🎯 What You'll Learn:
• The "problem-first" approach that gets 4x more responses than service pitches
• Why industry specialization leads to 3x higher close rates (and premium pricing)
• How to identify the exact pain points your prospects will pay to solve
• The positioning shift that makes prospects come to you instead of shopping around
👤 Perfect for: SMMA owners tired of cold outreach that goes nowhere and entrepreneurs who want to understand what actually drives buying decisions.
📍 Chapters:
[00:00] Jake Rivera reveals why most SMMA outreach fails
[01:45] The psychology behind problem-focused positioning
[03:20] How to research industry-specific pain points
[05:10] Real examples of problem-first messaging that works
[07:30] Why specialization beats generalization every time
[09:15] The mindset shift that changes everything
[11:00] Action steps you can implement today
The agencies winning right now aren't just different - they think different. They know that people don't buy services, they buy relief from problems. When you become the solution to their biggest headache, price becomes secondary.
This isn't about better sales scripts or fancy funnels. It's about understanding what your prospects actually want and positioning yourself as the person who gets it.
🔔 Never miss an episode:
Follow Build Different on Spotify and Apple Podcasts for daily episodes that cut through the noise. Your next breakthrough insight is just one episode away.
🔍 Topics: SMMA client acquisition, agency positioning, problem-focused marketing, industry specialization, sales psychology
Catch every episode at Build Different
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Keywords: sales strategies, business coach, passive income, business systems

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13min
August 04, 2026 Why 97% of SMMA Owners Fail at Client Acquisition (And What Works)
Most SMMA owners send nearly 850 cold emails monthly and book just 3 calls. That's a 0.4% success rate that'll burn you out faster than your monthly software subscriptions. Jake Rivera breaks down why the spray-and-pray approach kills agencies and reveals the priority-based outreach system that actually works.
🎯 What You'll Learn:
• The exact research method that makes prospects 6x more likely to respond (it takes 15 minutes per lead, not 15 seconds)
• Why targeting 10-50 employee companies increases your close rate by 430%
• The 3-tier priority system that turned random cold outreach into predictable client acquisition
• How successful SMMA owners spend more time researching than writing (and the specific intel they're hunting for)
👤 Perfect for: SMMA owners tired of sending hundreds of emails for terrible results and entrepreneurs who want a systematic approach to client acquisition that doesn't require a massive team.
📍 Chapters:
[00:00] Jake Rivera exposes the cold email numbers that'll shock you
[01:45] Why 97% of agencies fail at client acquisition
[03:30] The priority-based outreach system breakdown
[06:00] Sweet spot companies that actually hire SMMAAs
[08:30] Research tactics that 6x your response rates
[11:00] Real examples of messages that book calls
This isn't another "send 1000 emails and hope" strategy. It's about working smarter by understanding exactly which businesses need your help and approaching them like you actually did your homework.
🔔 Never miss an episode:
Follow Build Different on Spotify and Apple Podcasts for daily episodes. Jake drops new strategies every day that you won't hear anywhere else.
🔍 Topics: SMMA client acquisition, cold email strategy, social media marketing agency, lead generation, B2B outreach
Catch every episode at Build Different
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Keywords: business coach, seven figure business, business systems

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14min
August 04, 2026 Why Your $5K Clients Never Become $50K Clients (The Missing Bridge)
Most service providers hit a brutal ceiling: they can land $5K clients all day, but those same clients never upgrade to $50K projects. Jake Rivera breaks down why this happens and the four psychological bridges you need to cross premium price points.
The gap between good money and life-changing money isn't about being better at what you do. It's about understanding how wealthy clients think differently about problems, solutions, and value. Most entrepreneurs get this backwards.
🎯 What You'll Learn:
• The "consultation trap" that keeps you stuck in commodity pricing forever
• Why referral-based businesses charge 40% more than those competing on price
• The counterintuitive reason high-ticket clients actually buy faster than budget shoppers
• Jake's exact framework for positioning yourself as the premium option without changing your core service
👤 Perfect for: service providers ready to stop trading time for money and start commanding premium rates for their expertise.
📍 Chapters:
[00:00] Jake Rivera reveals the $5K to $50K client bridge
[01:45] Why premium clients make decisions 3x faster
[03:30] The specialization premium: charge 40% more overnight
[05:15] Referrals vs. price shopping: completely different games
[07:00] The consultation trap that kills your pricing power
[09:30] Jake's four-step framework for premium positioning
[11:00] Real examples: what $50K conversations actually sound like
The brutal truth? Your $5K clients aren't broken. You're just not speaking the language that $50K clients understand. Jake shows you exactly what that language sounds like and how to start using it immediately.
Stop leaving money on the table because you think premium pricing is about being "worth more." It's about understanding that high-value clients have high-value problems that require high-value solutions. Once you get this shift, everything changes.
🔔 Never miss an episode:
Follow Build Different on Spotify and Apple Podcasts. New episodes drop daily with strategies that actually move the needle for serious entrepreneurs.
🔍 Topics: high ticket sales, premium pricing, client acquisition, service business scaling, entrepreneurship
Catch every episode at Build Different
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Keywords: marketing agency, business coach, entrepreneurship tips, digital marketing agency, entrepreneur mindset, startup strategies, cold email, tech startup

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16min
August 03, 2026 I Sent 500 Cold Emails With This Template. Here's What Happened.
Ever wonder why most cold emails get ignored while others generate hundreds of qualified leads? Jake Rivera tested 500 cold emails with one specific template and the results will shock you. We're talking about a 15-20% response rate when the industry average sits at a pathetic 1-3%.
🎯 What You'll Learn:
• The exact 4-part email structure that generated over 1,000 calls for an SMMA
• Why 91% of people check email daily but your current approach still fails
• The psychology trick that makes prospects actually want to respond
• How to personalize at scale without spending hours on each email
👤 Perfect for: entrepreneurs tired of cold outreach that goes nowhere and ready to try something that actually works.
📍 Chapters:
[00:00] Jake Rivera reveals the template that changed everything
[02:00] Why most cold emails fail before they're even opened
[04:30] The 4-part structure breakdown with real examples
[07:00] Psychology behind why this approach works so well
[09:00] How to adapt this template for any business type
[11:00] Scaling tips to send hundreds without losing quality
Here's the thing nobody talks about: cold email isn't dead, it's just that 99% of people do it wrong. They lead with what they want instead of what the prospect needs. This template flips that script completely.
The best part? You don't need fancy software or a massive budget. Just this proven framework and the willingness to test it yourself. Jake breaks down exactly how to craft each section, what words trigger responses, and how to avoid the spam folder entirely.
🔔 Never miss an episode:
Follow Build Different on Spotify and Apple Podcasts for daily episodes that cut through the entrepreneurship BS. Your next breakthrough strategy is one episode away.
🔍 Topics: cold email, SMMA, lead generation, sales outreach, email marketing
Catch every episode at Build Different
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Keywords: passive income, digital marketing agency, business development, business growth

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13min
August 03, 2026 Why 97% of SMMAs Fail at Appointment Setting (And What Winners Do Instead)
Most SMMA owners think appointment setting is about sending more messages. That's exactly why 97% of them struggle to book qualified calls while top agencies fill their calendars effortlessly. Jake Rivera breaks down the three-step system that separates winners from wannabes in the appointment setting game.
🎯 What You'll Learn:
• The structured appointment process that helps agencies average 2.3x more revenue than competitors
• Why LinkedIn beats email by 340% for response rates (but email still converts 60% better)
• The golden hour rule: contact prospects within 60 minutes and become 7x more likely to book the call
• How top agencies consistently hit 8-12% conversion rates while most struggle at 3-5%
👤 Perfect for: SMMA owners tired of feast-or-famine client acquisition who want a predictable system for booking high-value appointments.
📍 Chapters:
[00:00] Jake Rivera reveals why most appointment setting fails
[01:45] The 3-step system top agencies use to book qualified calls
[04:20] LinkedIn vs email: which platform actually converts better
[06:30] The golden hour rule that 7x your booking rates
[08:45] How to structure your outreach for maximum response
[10:15] Real conversion rate benchmarks you should be hitting
This is part one of Jake's complete appointment setting masterclass. You'll walk away with specific tactics you can implement today to start booking more qualified appointments with prospects who actually have budget and authority.
🔔 Never miss an episode:
Follow Build Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next favorite insight is one tap away.
🔍 Topics: SMMA appointment setting, cold outreach conversion rates, LinkedIn prospecting, B2B sales process, client acquisition systems
Catch every episode at Build Different
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Keywords: saas entrepreneur, passive income, entrepreneur podcast, seven figure business, cold email, entrepreneur mindset, client acquisition

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15min
August 02, 2026 Why 93% of Salespeople Fail at Booking Qualified Appointments (Part 2)
Most sales teams throw bodies at the problem, hoping someone will eventually book appointments. Jake Rivera reveals why 93% fail at this game and exactly what the top 7% do differently in this second part of his 2025 appointment setting masterclass.
Here's the brutal truth: your competition is giving up after 2-3 touchpoints while the pros are just getting started. The data doesn't lie.
🎯 What You'll Learn:
• The 7-touch, 14-day sequence that converts 40% better than random outreach
• Why Tuesday-Thursday, 10-11 AM slots get 23% higher response rates (and how to own those windows)
• The value-first content approach that makes prospects 60% more likely to say yes
• Exact scripts and timing frameworks you can copy immediately
👤 Perfect for: entrepreneurs and sales teams tired of inconsistent appointment booking who want a systematic approach that actually works.
📍 Chapters:
[00:00] Jake Rivera breaks down why most appointment setting fails
[01:45] The priority system that separates winners from losers
[03:30] Timing your touchpoints for maximum impact
[06:00] Value-first content that prospects actually want
[08:15] Scripts that book qualified appointments, not tire kickers
[10:30] Building systems that scale beyond your personal effort
This isn't theory from someone who's never carried a quota. Jake built and sold his SaaS company using these exact systems, and now he's sharing the playbook that most sales trainers won't teach because they've never actually done it at scale.
Stop hoping for better results. Start using the frameworks that consistently work.
🔔 Never miss an episode:
Follow Build Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away.
🔍 Topics: appointment setting, sales systems, outbound sales, lead generation, sales scripts
Catch every episode at Build Different
-------
Keywords: revenue growth, passive income, business systems

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17min
August 02, 2026 The $40M Playbook: What This Entrepreneur Revealed Live
Most entrepreneurs waste years chasing the wrong metrics. This $40 million entrepreneur figured out the real game and just shared his entire playbook live. Jake Rivera caught every detail that matters.
Here's someone who started with $500 and zero tech skills, then built seven different income streams that now generate eight figures annually. The kicker? He spends 80% of his time on customer research, not building products. That's not what most gurus tell you.
🎯 What You'll Learn:
• The exact $500 starting strategy that launched a $40M portfolio
• Why customer research beats product development 4:1 (and how to do it right)
• The $2.3 million failure that taught him his most profitable lesson
• His 7-stream income model and which streams to start first
👤 Perfect for: entrepreneurs tired of surface-level advice who want the real tactics that scale businesses past seven figures.
📍 Chapters:
[00:00] Jake Rivera introduces the $40M entrepreneur reveal
[01:45] From $500 to millions: the unsexy starting strategy
[03:30] Why 80% customer research changed everything
[05:15] The $2.3 million mistake that paid off
[07:00] Breaking down all 7 income streams
[09:30] Which stream to launch first and why
[11:00] Key takeaways you can implement today
This isn't theory from someone who's never built anything real. This entrepreneur has the portfolio, the track record, and the scars to prove every strategy he shares actually works.
🔔 Never miss an episode:
Follow Build Different on Spotify and Apple Podcasts. New episodes drop daily, your next breakthrough insight is one tap away.
🔍 Topics: online business, multiple income streams, customer research, startup growth, revenue scaling
Catch every episode at Build Different
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Keywords: seven figure business, entrepreneurship tips, online business, tech startup, business coach, startup advice, passive income

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15min

FAQs about Build Different:

How many episodes does Build Different have?

The podcast currently has 403 episodes available.