Build It, Brand It, Bank It with Ayesha Santos | E-Commerce websites + Branding

We’re doing a full debrief, friend. I’m recapping my recent rebrand shoot and breaking down exactly how I approached it as both the creative director and the face of my business.

You’ll hear:

• Why I finally invested in a shoot of this size

• How I creatively directed the entire shoot for maximum ROI

• The scenes we planned, the props we used (yep, even the spray-painted shopping cart), and how we got a year’s worth of content in two days

• How I balanced being seen with staying true to myself (and the note I wrote myself to come back to confidence)

Links & Resources:

• • Inquire to Work Together: ⁠⁠Submit your application here⁠⁠
  • Learn more about branding + website offers: ⁠⁠View Services⁠⁠
  • Get my " Designed to Convert" emails : ⁠⁠Sign up here⁠⁠

• 
  

  COME SAY HI :

  • Instagram: ⁠⁠⁠@ayeshasantosdesign

Sidenote: I recorded this episode before my brand shoot. Keep your eye out for the recap episode out next week

In this episode, I’m taking you behind the scenes of my own rebrand photoshoot and breaking down how I’m creatively directing it to actually support sales, elevate perception, and reflect the bold, powerful, playful brand I’m stepping into.

I’ll walk you through:

I’ll share:

• Why my last shoot flopped—and what I did differently this time

• How I used brand strategy to plan props, scenes, and vibe

• The ROI mindset I brought into every decision

• Why showing up as your next-level self doesn’t mean being inauthentic

• How hiring support helped me stay in CEO energy (not camera-shy spiral mode)

Plus: I’m officially adding Creative Photoshoot Direction to my branding packages. Because the right visuals don’t just look good—they sell.

Links & Resources:

• • Inquire to Work Together: ⁠Submit your application here⁠
  • Learn more about branding + website offers: ⁠View Services⁠
  • Get my " Designed to Convert" emails : ⁠Sign up here⁠

• 
  

  COME SAY HI :

  • Instagram: ⁠⁠@ayeshasantosdesign

If you’ve ever thought, “I’m already making money—why would I touch my branding?” or, “But I just changed my font last week!”—this one’s for you.

In this spicy solo episode, I’m calling out the real cost of misaligned visual branding. From the silent sales you never even knew you lost to the way people judge your biz in 0.2 seconds flat, I’m breaking down how your brand identity (aka the designy stuff) is either doing the heavy lifting… or quietly letting leads slip away.

This episode will help you:👀How visuals shape pricing perception, trust, and decision-making👀The two camps I see business owners fall into (and how both are missing money)👀Why investing in your visuals doesn’t just look good—it saves you time and energy

So if your brand visuals are riding shotgun right now, consider this your sign to move them back to the driver’s seat.

You don’t need to change your whole business.You need visuals that finally match the level you’re already at—and the level you’re heading toward.

Links & Resources:

• • Inquire to Work Together: ⁠⁠Submit your application here⁠⁠
  • Learn more about branding + website offers: ⁠⁠View Services⁠⁠
  • Get my " Designed to Convert" emails : ⁠⁠Sign up here⁠⁠

• 
  

  COME SAY HI :

  • Instagram: ⁠⁠⁠@ayeshasantosdesign

I’m walking you through my signature branding CAKE Framework—a concept I’ve taught in group programs, discovery calls, and client sessions that immediately makes branding click for people.

Whether you’re a service provider, product-based biz, or mid-rebrand meltdown, this episode will help you understand:

• Why visuals alone won’t build a brand that sells

• What makes up your brand’s core (and why ignoring it costs you sales)

• How to layer your brand strategy so it doesn’t collapse under pressure

• The connection between flavor (aka messaging!) and money

• Why beautiful design is the last step, not the first

This framework is at the center of every rebrand and web design project I take on. If something’s felt “off” in your brand and you can’t quite name it—this is the episode that’ll help you figure it out (and fix it).

Links & Resources:

Ohhhhh this one's a juicy one! In today's episode, I'm talking you through the reality behind raising your prices-

1. ...and how to do it feeling really solid and confident

2. the ONE internal shift that will completely shift how you raise your prices

3. What I have done in my business since day 1 that has helped me feel really solid while raising my prices

Ready? Lets dive in!

WORK WITH ME :

Brand Strategy + Brand Identity

Shopify and Showit Website Design + Development

Follow Ayesha on other platforms:

🌟Instagram: ⁠⁠https://www.instagram.com/ayeshasantosdesign/⁠⁠

🌟Pinterest: ⁠⁠https://www.pinterest.ca/ayeshasantosdesign/⁠⁠

RESOURCES :

✹ Apply for 1:1 Mentorship together (for creatives and designers):⁠⁠https://hello.dubsado.com/public/form/view/642dc3958f99f5c3cd3582f2⁠⁠

✹ Get my FREE Client Onboarding Template: ⁠⁠https://ayeshasantos.com/designers⁠⁠

✹ Want to build a thriving design business without the creative burnout? ⁠⁠https://ayeshasantos.com/avoid-creative-burnout

This episode is going to bring literal MAGIC and so much change to your business. Today I'm sharing with you my own, personal, EXACT practice for when I'm trying to get behind a big new belief in my business.

I'll talk you through this simple but oh-so-potent practice that I have used over and over to set up my business to be so friggin profitable, all while keeping space for playfullness, ease and excitement.

Prefer to read? I gotcha! See the transcribed version of this episode on my website :

EP 03: Read it here!

Ready? Lets dive in!

WORK WITH ME :

Brand Strategy, Brand Identity

Shopify and Showit Website Design + Development

Follow Ayesha on other platforms:

🌟Instagram: ⁠https://www.instagram.com/ayeshasantosdesign/⁠

🌟Pinterest: ⁠https://www.pinterest.ca/ayeshasantosdesign/⁠

RESOURCES :

✹ Apply for 1:1 Mentorship together (for creatives and designers):

✹ Get my FREE Client Onboarding Template: ⁠https://ayeshasantos.com/designers⁠

✹ Want to build a thriving design business without the creative burnout? ⁠https://ayeshasantos.com/avoid-creative-burnout

Who doesn't love a good quiz? In today's episode, we're talking all about why you seriously need to consider adding a quiz to your website ( especially if you are a product based business!) I'll walk you through the why's and the how's and even show you some brands that are doing this really well!

Looking for the full shownotes or Prefer to read?

Here's the link to read the transcribed version of this episode :

Episode#2: Adding a quiz to your E-Commerce website to increase conversions!

Follow Ayesha on other platforms:

🌟Instagram: ⁠https://www.instagram.com/ayeshasantosdesign/⁠

🌟Pinterest: ⁠https://www.pinterest.ca/ayeshasantosdesign/⁠

RESOURCES :

✹ Apply for 1:1 Mentorship together (for creatives and designers):⁠https://hello.dubsado.com/public/form/view/642dc3958f99f5c3cd3582f2⁠

✹ Get my FREE Client Onboarding Template: ⁠https://ayeshasantos.com/designers⁠

✹ Want to build a thriving design business without the creative burnout? ⁠https://ayeshasantos.com/avoid-creative-burnout

Eeeeeep! I'm so excited to officially welcome you to my new podcast! In this episode I'm sharing the meaning behind the name, how we got started and what you can expect around here!

Follow Ayesha on other platforms:

🌟Instagram: https://www.instagram.com/ayeshasantosdesign/

🌟Pinterest: https://www.pinterest.ca/ayeshasantosdesign/

RESOURCES :

✹ Apply for 1:1 Mentorship together (for creatives and designers):

✹ Get my FREE Client Onboarding Template: https://ayeshasantos.com/designers

✹ Want to build a thriving design business without the creative burnout? https://ayeshasantos.com/avoid-creative-burnout