Dollar General Strategy (Business Model)
(Fortune ๐ฎ At The Bottom Of The Pyramid) ๐ฐ
18,000+ locationsย Food ๐๏ธ DesertGo where Walmarts are not4 x more than WalmartMore locations McDonald'sย (Scale) 2.5 Stores open per day ๐ฐTarget ๐ฏ "๐ก Household's who earn 40k or less yearlyLower Income CommunitiesCommunity with less than 20,000 peopleAverage income under $16,688 per yearSome items that cost less than $1Buildings that have a small Foot ๐ฃ Printย
IKEA (Business Model)
Flat Packย KITSDIYLower Prices
๐ฐBuild Houses for with a Small, Tiny, or Micro Footprint ๐ฃ