Although it might sound contradictory, business owners who only worry about making money are likelier to fail at it. Every internal customer, from A-techs to newcomers, clients, managers, and team leaders, are people before anything else. As such, they need to be treated with respect and be appreciated. Many auto repair owners forget that, even when it sounds so elemental. 

In this episode, I'm joined by the inspiring Roy Niemi, an automotive industry veteran with over 21 years in the space and the CEO of A&D Auto Repair. Roy worked the first 14 years in the industry in sales and finances; he used to work 80 or 90 hours a week, focusing solely on making more money until a life-changing accident put things in perspective and taught him a valuable lesson he learned a lot from. 

Throughout our conversation, Roy talks about his philosophy as an auto shop CEO, using trust as a pillar of his shop's culture, and the importance of providing honest feedback and being transparent with internal customers. We also discuss mentoring; Roy shares his recipe to increase talent retention, explains how they created their own A-techs, and so much more.

In This Episode, You Will Learn:

• A bit about Roy's journey in the automotive industry (4:20)
• We all want to be recognized, valued, and appreciated in the workspace (6:30)
• About Roy's 8 years journey as an auto repair shop CEO (11:30)
• Roy shares his recipe to increase internal customers retention (16:10)
• The importance of being proactive in spotting issues with your people (24:20)

Connect with Roy:

• LinkedIn
• A&D Repair Facebook
• A&D Collision Facebook
• A&D Instagram
• A&D LinkedIn

Let's connect:

• Website
• LinkedIn
• Facebook
• Email: [email protected]

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