What happens when two sisters turn resilience, service, and a simple product into a national business?
In this episode of Veteran Led, John S. Berry and co-host @FreddieJKim of MilSpec Talent speak with Barbara Kent and Joanna Serra, the founders of Fundraiser Blankets, about entrepreneurship, Shark Tank, and the power of saying yes to opportunity. Barbara, an Army Veteran and West Point graduate, and Joanna, a former teacher, explain how their business grew from a family idea into a company serving schools, sports teams, and communities across the country.
They discuss how their immigrant background shaped their work ethic, why they chose to disrupt traditional school fundraising, and how flexibility became their competitive advantage. The conversation also covers the Shark Tank journey, imposter syndrome, manifestation, and the importance of making decisions instead of waiting too long and staying stuck.
This episode matters for Veterans, founders, and anyone trying to build something meaningful. Barbara and Joanna show that growth often comes from trying new things, taking action before you feel fully ready, and staying open to the next opportunity.
🎙 In this episode:
• Building Fundraiser Blankets from the ground up
• Working with family and balancing different strengths
• How they landed on Shark Tank
• The mindset behind manifestation and momentum
• Why decision fatigue can stop growth
• How saying yes created new opportunities