Build Your Authority

Director of Book Architecture Kristin Hackler joins Adam to explore the intricate process of transforming entrepreneurial ideas into impactful books.

Known internally as the "Author Whisperer," Kristin reveals how she helps business leaders discover their unique perspective and create compelling narratives that resonate with specific audiences. The discussion covers essential aspects of book planning, from initial vision sessions to creating detailed structural blueprints before writing begins.

Kristin shares valuable insights on crafting compelling narratives, explaining how different structural approaches can better serve various audiences and messages.

The conversation addresses common challenges busy executives face when writing books, offering practical solutions like working with ghostwriters and using voice recordings to capture ideas. The episode concludes with an important discussion about creating lasting legacy through business books, emphasizing the need to focus on timeless principles rather than temporary trends.

In this episode of Build Your Authority, we dive into the world of blogging with Mark Gillespie, Director of Content at Forbes Books and a seasoned writer. Mark shares his expert insights on why blogging remains a cornerstone of personal branding and authority building in today's digital landscape. 

From defining the optimal length and cadence of blog posts to explaining the importance of planning content, Mark provides actionable strategies for creating meaningful, timely, and authoritative blogs. He highlights how blogging can serve as "anchor content," supporting other platforms like podcasts and social media, and how it plays a vital role in SEO and PR efforts.

Adam, Mark, and Joe discuss practical steps for CEOs and entrepreneurs to get started with blogging, emphasizing the importance of storytelling, relevance, and consistent publishing.

Whether you're creating content yourself or collaborating with a ghostwriter, this episode equips you with the tools to leverage blogging as a powerful way to connect with your audience, share expertise, and ultimately build authority. Tune in for valuable tips, inspiring examples, and a deeper understanding of how blogging can be the gym workout your thought leadership needs to thrive.

We’re thrilled to kick things off with an extraordinary guest: Don Yaeger. As a 12-time New York Times bestselling author, Hall of Fame keynote speaker, and the new publisher of Forbes Books, Don brings a wealth of knowledge and experience to the table. In this episode, Adam sits down with Don to explore the art of storytelling, the keys to building a powerful personal brand, and the lessons we can learn from legendary leaders and athletes.

Don dives deep into the essentials of storytelling, emphasizing the importance of knowing your audience and crafting a clear call to action. He shares insights from his work with icons like Walter Payton and Condoleezza Rice, revealing how great leaders and brands tell stories that resonate. Whether you're writing a book or delivering a keynote, Don explains how authorship and speaking engagements can work together to amplify your authority and extend your influence.

This episode is packed with actionable advice, including tips for professionals at pivot points in their careers. Don’s journey from journalist to speaker is a testament to the power of preparation, humility, and authentic connection. He also touches on why giving credit and staying true to your values are the hallmarks of great leadership.

Don’t miss this powerful conversation that sets the tone for an inspiring new season!