Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy. 

 

We explore:

- The growth of Black Friday online, YoY

- The relative merits and considerations of taking part in Black Friday  

- Why it's so important to start planning in advance

- The tried and tested PIPR method (Plan, Influence, Peak & Repeat)