Elevate Search

In our last episode this year, Elevate Search celebrates Halloween by bringing your SEO Horror stories to life!

We explore:

• Dreaded subdomain cannibalisation
• The gruesome consequences of misunderstood SEO
• Chilling site migrations

This month we're talking to Myles Anderson, the CEO of BrightLocal, to discuss the importance of incorporating local SEO into your wider strategy.

We explore:

• What is local SEO
• The biggest challenges for local SEO
• How local SEO fits into your wider search strategy
• local SEO and omnichannel

Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy. 

We explore:

- The growth of Black Friday online, YoY

- The relative merits and considerations of taking part in Black Friday  

- Why it's so important to start planning in advance

- The tried and tested PIPR method (Plan, Influence, Peak & Repeat)

Josh Whiten, a Digital Marketing Consultant, join's us on the podcast to discuss what he’s learnt throughout his marketing career working for both agencies and in-house. 

We explore:

• Which side utilises data sets more
• How SEO is used in an agency and in-house
• The challenge of selling in the value of SEO
• Josh's golden tips for both agency and in-house marketers

This month we talk to our very own head of search, John Brasington - he'll be busting some of the most prevalent SEO myths out there. - Is it really ok to use a 302? - Common misconceptions surrounding algorithm updates - Can you optimise for algorithm updates? - Is losing traffic after a site migration a-given? - Why can't you just SEO a page?

This month we spoke to Alyson Lowe, from British Vogue about how she uses search data to build an extremely well organise SEO strategy. - The growing importance of SEO for online publishers - The challenge of internal cannibalisation - British Vogue's water tight strategy for tackling cannibalisation - The importance of editorial teams understanding SEO best practice If you want to read more about cannibalisation, visit our site: https://www.pi-datametrics.com/identifying-keyword-cannibalization-for-better-seo/

As disruptor banks have grown in search by 32% from Jan 2016 to Jan 2019, this month we discuss how fintech and disruptor banks are changing our banking habits online. We explore: - The success of challenger banks in search - How disruptive these banks really are - How traditional banks perform online - ...and what traditional banks can learn from challengers Download our banking report here: https://www.pi-datametrics.com/resources/market-performance-reports/rise-challenger-banks-search/

As its BrightonSEO this month we’re talking to an SEO expert - Alina Ghost. Alina works for luxury homeware retailer Amara, which has been operating digitally since 2005. So, Amara was one of the ‘First to market’ online in UK homeware. Alina gives us the lowdown on using search strategies for luxury retail. We explore: - The challenges for luxury retailers online in the current retail climate - Using the power of search when unable to compromise on pricing - Understanding the value of search throughout the whole business - Takeaways for efficient strategies in luxury retail If you'd like even more search goodness before BrightonSEO, come along to Elevate Brighton at Komedia on the 11th April. https://www.eventbrite.co.uk/e/elevate-brighton-tickets-55513519431

In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on social data. We explore: - What is a legislative brand - Why brands are becoming more socially responsible - The importance of tracking your campaign - Using search and social in tandem to research, execute and review you campaign Read more about integrated data here: https://www.pi-datametrics.com/what-we-do/seo-software/pi-vizia/

This month, special guest Weldon Whitener, ex-Head of Pricing at Amazon, joins us to discuss the intelligence gap between visibility and price when trying to improve conversion rates in a competitive online space. We explore: - How pricing strategies have been built in the past, and why this is changing - How brands can use pricing data and search data in tandem to enhance their pricing strategies - How brands can save time and scale their pricing strategies - Weldon’s expert opinion on creating a competitive online pricing strategy