This month we spoke to Alyson Lowe, from British Vogue about how she uses search data to build an extremely well organise SEO strategy. - The growing importance of SEO for online publishers - The challenge of internal cannibalisation - British Vogue's water tight strategy for tackling cannibalisation - The importance of editorial teams understanding SEO best practice If you want to read more about cannibalisation, visit our site: https://www.pi-datametrics.com/identifying-keyword-cannibalization-for-better-seo/