As its BrightonSEO this month we're talking to an SEO expert - Alina Ghost. Alina works for luxury homeware retailer Amara, which has been operating digitally since 2005. So, Amara was one of the 'First to market' online in UK homeware. Alina gives us the lowdown on using search strategies for luxury retail. We explore: - The challenges for luxury retailers online in the current retail climate - Using the power of search when unable to compromise on pricing - Understanding the value of search throughout the whole business - Takeaways for efficient strategies in luxury retail If you'd like even more search goodness before BrightonSEO, come along to Elevate Brighton at Komedia on the 11th April. https://www.eventbrite.co.uk/e/elevate-brighton-tickets-55513519431