Matthew Hochberg is the founder of Hochberg Sports Marketing (HSM), a sports marketing agency that focuses on representing underserved female athletes and connecting them with growing brands. With a background in sports and a passion for helping athletes build their personal brands, Matthew launched HSM in 2019 and has since worked with numerous athletes and brands to create mutually beneficial partnerships.

Summary:

Matthew Hochberg, founder of Hochburg Sports Marketing (HSM), discusses his journey in the sports marketing industry and the mission behind his agency. He shares how he saw an opportunity to represent underserved female athletes and help them build their personal brands. Matthew emphasizes the importance of authenticity in personal branding and advises athletes to showcase their passions and interests beyond their sport. He also highlights the changing landscape of personal branding and the need for individuals to be their true selves in order to connect with their audience. Matthew shares the story of his first client and the challenges he faced in the early stages of his business. He also discusses the effective sports marketing strategies he employs to create authentic and mutually beneficial partnerships between athletes and brands. Matthew concludes by offering advice to individuals looking to build their personal brands, emphasizing the importance of starting and being patient with the process.

Key Takeaways:

🤝 https://hochbergsm.com/

📈 https://www.linkedin.com/in/matthewhochberg/

📈 https://www.linkedin.com/company/hochbergsportsmarketing/

📈 https://www.instagram.com/hochbergsm/?hl=en