Hello I’m Granger Forson

www.bizsmart-gloucestershire.co.uk or find me on LinkedIn.

This time on ScaleUp Radio I speak with David Holland, the owner of Exela.

 

Exela is a Marketing business that is based in Cheltenham. David started it 22 years ago and helps gritty entrepreneurs develop their marketing to bring in the leads for their sales process through using different tools.

 

What is interesting in David’s discussion about marketing is while Exela uses technology to aid their clients, the key is always in the skill of ‘driving interaction’, which is at the heart of all human connection since time began.

 

As always, we cover a lot of ground, including:

 

 - Marketing is an experiment to find what works.

 - You will need more than just one marketing stream.

 - Technology like AI is a tool to speed things up, but the hard work of thinking still needs to be done.

 

What I enjoyed so much about this conversation with David is how much marketing is nothing new, has always been going on and how people who think they can just ‘Buy’ a solution will never be successful. 

 

As a business owner while you can outsource the task of marketing, you must own it to be truly successful.

 

I know that you’ll get a lot out of this episode.

 

David can be found here:

linkedin.com/in/david-holland-uk

https://exela.co.uk/

[email protected]

 

 

Resources

 

Keap - https://keap.com/

 

The Sales Circuit by David Holland - https://www.waterstones.com/book/the-sales-circuit/david-holland/9781838190200

 

How To Win Friends And Influence People by Dale Carnegie - https://www.waterstones.com/book/how-to-win-friends-and-influence-people/dale-carnegie/9780091906818

 

Extreme Ownership by Jocko Willink - https://www.waterstones.com/book/extreme-ownership/jocko-willink/9781250183866

 

E-Myth Master by Michael E Gerber - https://www.waterstones.com/book/e-myth-mastery/michael-e-gerber/9780060723231

 

Profit First by Michael Michalowicz - https://www.waterstones.com/book/profit-first/mike-michalowicz/9780735214149

 

Surge by Michael Michalowicz - https://mikemichalowicz.com/surge/

 

Dan Sullivan - https://podcasts.apple.com/us/podcast/the-gap-and-the-gain/id1579693186

 

Peter Diamandis podcast - https://www.diamandis.com/podcast

 

Google Suites - https://workspace.google.com/

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply   You can get in touch with Granger here: [email protected]   Kevin's Latest Book Is Available!    Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.    More on the Book HERE - https://www.esusgroup.co.uk/