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Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... READ MORE
The post [315] How to create a brand statement (and why you need to) with J. Nichole Smith appeared first on Janet Murray.
Are you struggling to create consistent content or finding you just don't have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into a slideshare presentation to transforming a keynote talk into a podcast episode and a Twitter chat. Here's what you'll learn... READ MORE
The post [314] Repurposing hacks for busy business owners appeared first on Janet Murray.
Have you built up an audience of people who won't buy from you? Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I share helpful tips on how to start conversations with your audience on pricing and sales, dealing with objections,... READ MORE
The post [313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to? appeared first on Janet Murray.
Whatever you think of Black Friday, the consumer stats show that it cannot be ignored. Here are some practical tips on how to make the most of Black Friday - including what to offer, how to plan your event/sale and how to promote it to your audience. If you want to listen to the podcast... READ MORE
The post [312] 10 marketing ideas for Black Friday appeared first on Janet Murray.
Want to earn money while you're on holiday? That's exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does. In this episode, she explains what passive income is, what you need to do to earn money whilst you sleep plus why building an audience is vital if you want to... READ MORE
The post [311] How to generate passive income in your business with Lisa Johnson appeared first on Janet Murray.
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