When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espirian shares practical tips on how to get tuned into your audience’s needs and write compelling content to help grow your business. Here’s... READ MORE

Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, I share my tips on creating sellout live events. Here’s what... READ MORE

The post [208] How to create sellout live events appeared first on Janet Murray.

Running live events can be a great way to connect with your audience – and generate income for your business – but if you’re just starting out or thinking of launching a new event, you might be wondering where to begin. In this episode, I share my tips on creating sellout live events. Here’s what... READ MORE

  If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect... READ MORE

The post [207] What you need to know about data protection with Katrina Cliffe appeared first on Janet Murray.

If you’re holding data about your customers – including email and postal addresses – you need to know about new data protection rules, which come into force in May 2018. In this episode, marketing expert Katrina Cliffe talks about the changes (known as the General Data Protection Regulations or GDPR) and how they affect... READ MORE

If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients - and their friends - is the quickest way to generate income in your business. Here’s what you’ll learn in this episode: Why... READ MORE

The post [206] How to get new customers or clients appeared first on Janet Murray.

If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and clients – and their friends – is the quickest way to generate income in your business. Here’s what you’ll learn in this episode: Why... READ MORE

Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your sector and then make the most out of these connections. Here’s what you’ll... READ MORE

The post [205] How to work with bloggers and influencers with Nicola Snell appeared first on Janet Murray.

Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how to identify the key journalists and influencers in your sector and then make the most out of these connections. Here’s what you’ll... READ MORE