Build Your Online Audience

Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.

They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.

Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.

They explain why you shouldn't overthink email segmentation. And why you mustn't be afraid to delete people from your email list.

PLUS how you can sell in your emails and still give value.

It's full of really practical advice and takeaways that you can apply straight away in your own business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes

• About this podcast episode (0:20)
• How Rob & Kennedy got started with email marketing (03:03)
• Why you should stop worrying about sending too many emails (04:42)
• How often Rob & Kennedy email their subscribers (06:28)
• How to start your email relationship with a new subscriber (08:39)
• Why it's good to set up expectations in your intro emails (10:30)
• Why it's important that people understand your personality (13:45)
• How you can use your own experiences to make your messaging interesting (15:26)
• Why you need to segment different parts of your audience (16:55)
• How to start segmenting your list and why you should start simple (19:17)
• Why you need to look at the outcomes that people need when you segment (21:29)
• How to win your subscribers back if they've stopped engaging (24:45)
• How often you should run a re-engagement and what to do if you get no reply (27:16)
• How to avoid sending your emails to the spam and junk folder (27:43)
• How to create content that sells and still give people value in emails (28:30)
• About Rob & Kennedy and my Build Your Audience programme (31:50)

Resources

The Email Marketing Show Podcast

Rob & Kennedy's Facebook Group

Join my Build Your Audience programme

Find out about my Pinterest Course

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast) [350] How to use surveys to increase your online sales with Rob & Kennedy (podcast) [395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast) [404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

I was recently diagnosed with ADHD.

At the grand old age of 45.

If you haven't heard of it before, that stands of Attention Deficit Hyperactivity Disorder (ADHD) - a disorder that affects the functioning of the brain and includes symptoms such as inattentiveness, hyperactivity and impulsiveness.

I've found it uncharacteristically difficult to talk/write about, but I'm sharing it here in the hope it might be of help (even just as a reminder that everyone has their 'things' to deal with).

In this special podcast episode, I share the story of how I discovered I had ADHD and why I believe it's my secret superpower as an entrepreneur.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

By the time you get to the end of this post, there's a good chance you'll be thinking one of three things (or maybe all three).

1. But I do those things too
2. But you don't seem the slightest bit 'hyperactive' Janet
3. ADHD isn't real...it's just your personality type

So, to put it into context...yes we all do some of the things I share with you here sometimes. What makes the difference with ADHD is (a) the frequency with which the symptoms occur (b) the extent to which it affects your life.

It's also worth mentioning that ADHD shows up differently in different people….particularly in girls and women (which is why it's often missed). For example, the hyperactivity and/or restlessness can be mental rather than physical (as in my case).

And while educational/professional achievement in people with ADHD is often lower, it can show up in high achievers too. In fact the ability to 'hyperfocus' - to zone in on a particular area of interest and block out everything else - can be EXACTLY the thing that helps you to become a high achiever (another reason why ADHD can get missed).

I always felt there was something a bit 'different' about how my brain worked - but like many people - I associated ADHD with hyperactive teenage boys, so never imagined I could have it.

Then I stumbled across an article about women and ADHD and thought…'oh my God, that's ME.' I spent the next year or so reading and researching, which is what, eventually, led to me getting tested and getting a diagnosis.

My ADHD symptoms

To put my symptoms into context, here are some of the questions I've grappled with pretty much all of my life 👇:

✔️ How can I be such a high achiever at things I find interesting but suck SO badly at those I don't (which is VERY apparent from my school reports)?

✔️ Why can I concentrate for hours on things I'm interested in - to the point where I lose track of time - but struggle to pay attention to anything that doesn't?

✔️ Why am I so bad at 'life stuff?' Paying bills, booking/cancelling appointments, ordering groceries, cooking….

✔️ Why do I get so excited about new things….then struggle to finish them?

✔️ Why am I so bad at friendship? Remembering friends' birthdays, sending baby gifts, asking after them when they're sick, turning up to social things…well maybe not bad, just inconsistent...

✔️ Why am I such an impulsive spender (but never seem to learn from my mistakes)?

✔️ Why am I so brilliant with words...but frequently get muddled up with numbers and dates?

✔️ Why do I leave everything until the last minute? In fact, why does leaving it to the last minute sometimes feel like the ONLY way to get it done?

✔️ Why do I struggle so much with detail? To the point where starting a project with lots of moving parts or instructions to read feels PHYSICALLY painful?

✔️ Why can't I hold down a job or even stick working in an office with other people for more than a few weeks at a time?

✔️ Why do I get so BORED of everything so quickly: meetings, relationships, social events, small talk, projects...?

✔️ Why do I sometimes make such impulsive decisions? Decisions that can blow up relationships (friendship/work/family)...often on a whim?

✔️ Why am I SO damn sensitive? To the point where a cross word/brush off from a colleague/friend can put me in a dark place for weeks on end…

✔️ Why am I a compulsive workaholic who works longer hours than anyone else I know (often to achieve the same results)?

✔️ Why don't I enjoy holidays/days off like other people seem to?

✔️ Why can't I SWITCH MY DAMN BRAIN OFF? 🤯

All of which I now realise are symptoms of ADHD.

Why you don't have to be hyperactive to have ADHD

If you've worked with me and/or are a friend, you may be surprised by me sharing this.

Because I probably come across as pretty calm, right?

I generally don't pace the floor, interrupt people when they're speaking and/or talk incessantly (well, only sometimes 😂 ) or any of the other stereotypical symptoms of ADHD.

The only thing you might have noticed is that sometimes I talk a bit fast. And - if you've worked with me, you'll also know I THINK fast. Which can make it hard to keep up at times...

But I wasn't bouncing off the walls as a child/teenager (and nor do I do that now). So I had no reason to believe - and nor did anyone else in my life - that the things I describe above were anything more than personality quirks.

Relationships is the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don't want to do - or that bore you - just to be accepted. Which I've learned doesn't work for the ADHD brain.

I've been dropped from numerous female friendship groups over the years for not playing by the 'rules' (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I'll save that for another post!).

Which means life can feel a bit lonely at times. 😢

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I'm engrossed in work or a new hobby. Because that's all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I've spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain... which kind of helps a bit.

Coping Strategies

Work-wise, I've completely leant into my zone of genius (writing, communicating, creating content) and outsourced the things I find hard. And I love what I do, which means I rarely have problems paying attention to work stuff.

Life wise...I kind of bumble along, trying - and often failing - to create systems to keep me organised. But I still get far too many fines/charges for forgetting to pay things. I'm still impulsive with money, but because I earn more these days, it's less of a problem. Which means I no longer have any debt. Although, if my income changed, I know that's something I'd have to watch out for.

I've learned that the ADHD brain only has two modes: 'now' or 'not now' - which means you can't draw on a previous experience like most people do (for example, getting charged for going over your overdraft limit because you bought something you couldn't afford). Which is why you keep repeating the same mistakes - over and over again - much to the frustration of family/friends/colleagues.

Relationships are the area where I struggle most. While I LOVE people, I find navigating the unwritten rules of friendship - and particularly female friendship groups - nigh on impossible.

Maintaining female friendships often involves doing things you don't want to do - or that bore you - just to be accepted. Which I've learned doesn't work for the ADHD brain.

I've been dropped from numerous female friendship groups over the years for not playing by the 'rules' (or at least it feels like I have - but that might be down to Rejection Sensitivity Dysphoria, which comes hand in hand with ADHD, but I'll save that for another post!).

Which means life can feel a bit lonely at times.

While I have tons of acquaintances, I only have a handful of really close friends. Generally driven, ambitious women like me. Or men. Because both are unlikely to get offended when I forget to message them back, say/do the wrong thing or disappear for a few months because I'm engrossed in work or a new hobby. Because that's all I can manage without messing things up.

Until recently, I saw my inability to maintain deep and long-lasting friendships with women as a character flaw. In fact, I've spent countless hours pouring my heart out to my mum about it over the years. Now I realise this is probably down to having a different kind of brain, which kind of helps a bit.

Next steps

This is all quite new to me, so I'll leave it here (and I'm also a bit bored now).

I'm just starting out on this journey, so I still have a lot to learn. I spent the first few weeks wondering whether the test was 'wrong' and worrying about whether people would think I was jumping on to some kind of trend/bandwagon (ADHD is really common in entrepreneurs).

Once I've got my head around it, I'm sure it's a topic I will revisit again - especially once I've explored different treatment options. But I wanted to share this with you in case it was helpful in any way.

And it goes without saying that while living with a restless, racing mind isn't always easy (in fact, it can feel unbearable at times), it is almost certainly responsible for some of the things I've achieved in my life/business.

Over and out.

Podcast Shownotes

• Why I recorded this bonus podcast episode (1:35)
• My ADHD symptoms that led to my ADHD diagnosis (5:49)
• Why I always just accepted my symptoms as personality quirks (9:15)
• How ADHD has affected my ability to form close friendships (11:01)
• Why ADHD symptoms show up later in women (12:24)
• How I struggled at primary school with sensitivity (14:01)
• How I lost interest in certain subjects at school (18:08)
• How I started enjoying school when I could focus on the subjects I was good at (20:43)
• Why I found university boring and it didn't do much for me (22:50)
• Why I struggle with small talk especially at events (23:59)
• How I couldn't stop spending money when I was younger (25:54)
• When I realised that teaching wasn't right for me (28:50)
• Why freelance journalism was a really good fit for me (30:48)
• How I got interested in entrepreneurship and online businesses (34:02)
• How I struggled with being a mum and making connections with other mums (36:12)
• How ADHD leads to hyper-focus and can make you lose interest in things (39:53)
• Why I decided to find out if I had ADHD / I started to question why I couldn't enjoy time off (40:22)
• Why it's about the frequency of symptoms in an ADHD diagnosis (42:18)
• How I've managed my business around my symptoms (43:05)
• How ADHD hyper-focus has really helped my business (45:16)
• Resources to understand more about ADHD (47:10)

Resources

Tracy Otsuka Podcast

Jessica Macabe How to ADHD

A Radical Guide for Women with ADHD

Taking Charge of Adult ADHD

Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast) [406] Mindset problems that can slow your audience growth (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert Unrivalled Podcast Jen Hall.

Whether you have a product or service-based business Jen explains the three things you must-do if you want to become a market leader.

Discover why you must ditch 'niche fear' and why not niching could be the biggest mistake you make in your business. Jen explains why differentiation and messaging are key and why you must nail your USP.

Find out why size and fame don't matter if you want to become a market leader in your industry. And how you can stand out in a crowded market - even if can't think of any new ideas.

PLUS why becoming a market leader is the BEST thing you can do for your business and your bottom line.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes

• About my Pinterest course (0:50)
• About Jen Hall and her business and how she helps people (4:11)
• The benefits of becoming a market leader in your area (6:44)
• Why size doesn't matter if you want to be a market leader (8:45)
• Why you need to niche before you can become a market leader (10:18)
• Why you need to ditch niche fear (12:12)
• Why passion will help you niche (14:20)
• Why you'll never get anywhere if you don't niche (15:06)
• How to use your messaging and articulate what you do to help you niche (17:43)
• Why you should avoid overcomplicating your messaging (20:44)
• Why you'll hold your business back if you don't specialise (22:19)
• Why differentiation is key to becoming a number one choice (25:02)
• Why you need to create your USP rather than look for it (30:05)
• Why you need to look at your competition to help innovate (33:06)
• The difference accumulated benefits and that one killer thing you do (34:25)
• Why you need to bring your ideas to market (37:14)
• How to differentiate yourself in a crowded market (38:53)
• How to stand out by using technology to be personal (41:04)
• Why you need to be personal to your audience become a market leader (43:02)
• Why content planning is so much easier if you've specialised (43:43)
• Why your messaging will help you become a market leader (45:45)

Resources

Jen Hall The Expert Unrivalled Podcast Sign up for my Daily Email

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme and get access to my NEW Pinterest course

Other podcast episodes

[349] How to find the right niche for your business (podcast) [389] How to find your niche and why you need to with Jo Soley (podcast) [406] Mindset problems that can slow your audience growth with Osmaan Sharif (podcast) [409] How to use Pinterest to grow your online audience with Kate Beavis (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.

In this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and how to be more inclusive.

Find out how you can make a difference from the way you write your content and the tone of voice you use - through to the guests that you might invite on your podcast or Facebook Live.

Ramat also recommends resources that you might find helpful to understand this more.

I'd love to know if you find this helpful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes

• About Ramat and her business (1:43)
• How unconscious bias works in our minds (3:13)
• Why we can be uninclusive in our marketing (4:17)
• Why we all have an unconscious bias (7:18)
• How to view your business for diversity, inclusivity and unconscious bias (10:54)
• Why being inclusive in your marketing will make a difference to your sales (14:47)
• Why you should keep your language and tone of voice clear and simple (17:30)
• Why you should be conscious of the audience you're writing for (20:08)
• Why anyone should be able to understand your content (25:25)
• How to be less bias in your content creation and bring in new voices (26:55)
• Why you need to keep adapting your marketing to ensure inclusivity (31:18)
• Why you will have to take your time with any changes you make (35:17)
• Why it's ok to say you're taking the time to learn about racism (41:17)
• How everyone can make a difference even if its small (44:08)
• Books and resources that Ramat recommends (45:50)

Resources

It's about Damn Time Arlan Hamilton

Sway: Unravelling Unconscious Bias Dr Pragya Agarwal

The Other Box

Ramat Tejani Website

Ramat Tejani Instagram - The Inspiration Box

Ramat Tejani Instagram

Ramat Tejani Twitter

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [384] How to be more yourself in your social media content with Nat Lue (podcast) [372] How to build an engaged online audience (podcast) [391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Pinterest, Facebook and LinkedIn

Want to learn how to use Pinterest to grow your online audience?

If so, you need to listen to this podcast episode with Pinterest expert Kate Beavis.

Kate explains why Pinterest is a visual search engine - and not a social media platform - which makes it a powerful tool to build your online audience.

She shares expert tips for setting up your Pinterest boards, what kind of content you should be sharing - and how often - and how to make use of the latest Pinterest features.

Kate also explains why Pinterest isn't just for product-based businesses and why it's ideal for service-based businesses too.

PLUS how you can create tons of content fast and what you need to understand before you start creating content for Pinterest.

There's so much value in this podcast episode. Even if you're already using Pinterest in your business I guarantee you'll find something useful.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes

• About my new Getting Started with Pinterest Course with Kate Beavis in my Build your Audience Programme (1:02)
• About Kate's business and how she uses Pinterest in her business (2:50)
• What Pinterest is and why it's not a social media platform (4:05)
• How to use Pinterest as a visual search engine and how it compares to Google (5:29)
• Why you need to understand your audiences pain points when planning your content (9:23)
• Why Pinterest is great for a product-based business (9:57)
• Why Pinterest is really powerful for a service-based business (11:30)
• How to set up Pinterest for your business and why keywords are vital (16:08)
• How to set up your Pinterest boards and how many boards you need (18:01)
• Why scheduling is key on Pinterest and how often you should be pinning (21:50)
• How to share other people content on Pinterest (23:30)
• What to consider when it comes to visuals/text/images on Pinterest (27:18)
• How to make sales if you are a product-based business on Pinterest (30:07)
• How to quickly create lots of content for your Pinterest boards (32:01)
• Where to push your content if you don't have a blog or website (34:34)
• Using Pinterest Stories and tips on linking your videos to TikTok (36:14)
• How to use Pinterest to promote your podcast or YouTube channel (38:30)
• What metrics are important to track on Pinterest (39:28)

Kate's website The Indie Practice

TheIndiePractice Pinterest TheIndiePractice Facebook

Resources

Join my Instagram Success Academy here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other relevant podcast episodes

[163] How to get high profile media coverage in your business with Kate Beavis (podcast) [319] Why you should be using Pinterest in 2019 with Eve Tokens (podcast) [372] How to build an engaged online audience (podcast) [391] How to write better social media captions (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and you'd love to shake them up a bit?

Maybe you've got a product or service launch coming up and you'd love to know some new innovative ways to talk about what it is that you do and promote your product or service?

Then listen to this podcast episode where I share 11 Instagram Story ideas to generate more sales in your business. With three of them I go into more depth and explain how you can construct the entire Instagram Story from beginning to end.

Discover how you can use Instagram Stories to start conversations and generate sales. Plus why getting people into your DM's is key.

I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes

• About my Instagram Success Academy (01:54)
• Why Instagram stories are so powerful for sales conversations (2:42)
• The difference between your Instagram grid and your Instagram Story (3:22)
• Why asking for opinions/using polls on Instagram stories is great for making sales (08:21)
• How to use your publicity shots in Stories and use voting polls (10:46)
• How to create content about your behind-the-scenes on Instagram Stories (11:33)
• How to use behind-the-scenes on Instagram Stories for product or service businesses (12:15)
• Examples of using before and after content in Instagram Stories (14:29)
• How to use the grenade post as a video in Instagram Stories (16:44)
• How to use awareness days in your Instagram Stories (18:13)
• The ideal length for an Instagram Story and how to keep people viewing & engaged (19:30)
• How to ask for opinions to generate loads of engagement (20:46)
• How to construct a day in the life Instagram story and examples of what to post (24:10)
• How to avoid frustrating your Instagram story viewer (26:57)
• What to put in a getting to know you Instagram Story and what you must include (27:21)
• How to create an Instagram Story to promote and get people in your DM's (29:52)
• Why you should get people to DM you rather than send them to your website (32:58)
• About my Instagram Success Academy (34:25)

Resources

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

Other podcast episodes

[362] How to grow your Instagram following to 27K fast (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [385] How to sell on Instagram Stories (without feeling sleazy) (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast)

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

How to add closed captions to your video using Rev and Kapwing

#2021Sorted Buy your ticket

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Do you ever have a series of social media posts or marketing emails to write and find yourself wondering how you heck you can make the topic interesting?

In this podcast episode, I share my secret strategy for turning 'boring' topics into super engaging content.

It's so simple, you'll wonder why you didn't think of it yourself.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes Resources

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course

#2021Sorted Buy your ticket

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you'll love this podcast episode with performance and mindset coach Osmaan Sharif.

Osmann explains the common struggles that affect our mindset as entrepreneurs and how this can get in the way of building our audience.

Discover why you need to know your entrepreneurial super power and how this will help you identify the parts of your business that you should be focusing on and what you might need to let go.

Find out how aligning your values with your business goals will motivate you and help you achieve your goals and what happens to your mindset when they get too far out of synch.

He shares practical advice that you can apply in your business to deal with overwhelm, procrastination and perfectionism. Plus how 90 day goal setting can help us move forwards in business.

As always I'd love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast Shownotes

• About this podcast episode (3:12)
• About Osmaan and how he helps entrepreneurs with mindset (4:27)
• Why mindset is so important to business owners (6:49)
• Why a past corporate background can hold people (9:15)
• Why big goals can overwhelm you and hold you back (10:44)
• Why expecting too much of yourself can overwhelm you (13:08)
• Why perfectionism will hold you back and (14:22)
• About the different entrepreneurial superpowers and how it can affect your strategy (17:11)
• Why you need to focus on the parts of your business that you are good at (20:08)
• What procrastination is really telling you about your business (21:40)
• Why the wrong mindset can really affect your business (24:15)
• Why being clear on your goal will stop holding you back (28:03)
• How ninety-day goals will help you move forward and focus (33:15)
• Why shorter goals are better and flexibility is key for achievable goals (36:00)
• How accountability will help you stay focused (37:15)
• Why we need to align our values with what drives us forward (40:01)
• How knowing your values and your goals will help you make decisions in your business (44:38)
• Why we can struggle with what we think we should do and what we actually do (47:57)

Resources

Osmaan Sharif's Rapid Transformation website

Find out more about your entrepreneurial superpower in this podcast episode: [217] How to find your entrepreneurial superpower with Osmaan Sharif (podcast)

Sign up for my Daily Email

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [405] The secret to creating bingeworthy content (podcast)

[Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course

#2021Sorted Buy your ticket

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

Want to know how to make content so good that it's like your favourite show on Netflix where one show is never enough?

The sort of content that people just can't get enough of and they want to binge on it.

Listen to this podcast episode where I explain how you can make your content bingeworthy and make people crave your content so much that they just can't stop consuming it.

I explain why Netflix is SO addictive and how we can learn so much from it by applying the same principals. Discover how you can make your regular content be it email, podcast, YouTube or blog just as addictive as Netflix and people can't wait to get their eyes (or ears) on it.

I share practical tips and tactics about how to make your content bingeworthy and why it's so powerful if your content can do this.

Find out why our brains crave familiarity and how you can make your content irresistible.

As always I'd love to know what you think.

p.s Warning you might want to go on and listen to other episodes after this one.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

My daughter and I have a serious Netflix habit.

We sit down at 10pm every night with a chocolate covered Oreo and cup of tea to get our 'fix'.

Over the past few months we've watched:

• Tiger King
• Spinning Out
• Anne With An E
• The Marvellous Mrs Maisel

Over the past few years we've watched the entire seven series of The Gilmore Girls - including the revival - several times. And I think we're on our third time through Call The Midwife, which has seven series.

At 11pm we often end up bickering because my daughter wants to watch another episode. And it's hard to play the responsible parent because I'm DYING to see the next one. If you think 11pm is late for a 14-year-old to go to bed, by the way…well I'll tell you about that tomorrow.

From a behavioural science point of view, our behaviour follows a classic pattern of habit formation.

There is a cue (the time - 10pm)

There is a routine (the cup of tea and the chocolate Oreo)

There is a reward (the enjoyment of the show)

This is followed by a craving for the next show.

The reason Netflix shows are so addictive is because they flood us with the feel-good hormone dopamine, leaving us 'hungry' for the next show.

And there is so much we can learn from Netflix on how to make our own content more 'binge worthy'.

For example, I've been publishing a new podcast every Friday for the past four years (cue). People often tell me they plan their dog walk/gym visit around this (routine). I know that if people have enjoyed the episode (reward) they'll want to listen to others on a similar topic (craving). Which is why I often mention other relevant episodes on the show (and include them in the show notes).

And since I've been publishing my daily email on/around 7am each day (cue), people have started telling me it's the first thing they read each day over their coffee (routine). If they've enjoyed the email (reward) they'll be looking forward to the next one (craving). Which is why I sometimes hint at what I'm going to cover in the next one.

What does this mean for you? If you can make your content part of someone's routine, you'll find it much easier to build an engaged online audience.

So how do you do this?

A cue can be created by deciding on a regular day/date/time. For example, if people know you put a new podcast out every Friday, they can plan their activities around it. My podcast, daily email, podcasts, Boris

A routine can be established through a familiar format. Even this podcast has one. As human beings we like to know what to EXPECT.

We can learn a lot from the news/magazine shows.

Radio 4 - news on the hour, half hour, 15.

People watch Newsnight - Emily Maitlis reads the news, then there's a few interviews

So my Daily email works because it's the same every day.

The reward mostly comes from the enjoyment/value of the content. But there are other ways to reward people who engage with your content - for example reading out reviews/doing shout outs. When people feel seen, heard and appreciated, they're far more likely to keep engaging with your content.

You can create cravings by telling people what's coming up in the next post/show. Or referring to other related content they might find interesting.

Teasers or trailers e.g. daily emails - gave them the title...what is it going to be about?

On a platform like Youtube you can actively encourage people to binge on your content by creating playlists of videos on similar topics. On a blog, you can create round-up posts of blogs on similar topics. On a podcast you can record 'seasons' on specific topics to encourage people to listen to a bunch of episodes at once.

In psychology this is known as clustering. People have a limited amount of space in their short-term memory. In fact, most people can only remember around seven pieces of information at a time. So planning/organising your content in this way can make it easier for people to consume (and binge) on your content.

Clustering doesn't only apply to how you plan your content - but also how you present it too i.e. how you design and lay out your content to increase memory retention.

One way to do it is by grouping similar topics together -- either under numbered bullet points or with different header sizes.

Besides being much easier to scan, your content will be much easier to remember and recall down the road -- especially if you're creating long form content.

In BYOA we look at other psychological principles

Reciprocity

Social Proof

Paradox of choice

Podcast Shownotes

• About my Build Your Online Audience programme (02:10)
• Why routines, cues and rewards are so important when creating bingeworthy content (3:55)
• How we can learn a lot about our content from Netflix (06:05)
• Why it's so powerful to crate content that becomes part of someone's routine. (08:03)
• How my daily email has become a part of people's routine and sparks conversation (09:52)
• How you can create bingeworthy content in your business (10:36)
• How to create a cue and make people expect your content (11:23)
• Why you need to create familiar content to create a routine for people (12:41)
• Why our brains love familiarity and how you can use this to get people to love your content (15:20)
• How to create the reward in your content by making it good and using shout outs (17:45)
• How podcasters reward their listeners (18:50)
• How to get people to crave your content (20:14)
• How to use teasers to get people to crave your content (21:09)
• How to create make your content bingeworthy on YouTube (22:36)
• How to use clustering to make people consume more of your content (23:09)
• Why you should plan your content in groups or seasons to encourage bingeing (23:30)
• Tweaks you can make to your content to see if it is bingeworthy (24:37)
• About my Creating Bingeworthy Content Class (25:42)

Resources

Sign up for my Daily Email

[395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast)

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course

#2021Sorted Buy your ticket

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn

If you're like most business owners I know the idea of emailing your list each day might seem crazy. Won't people get sick of hearing from you every day? Won't you lose all your subscribers?

I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results.

Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience.

This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write.

I'd love to know if it inspires you.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer.

1.You'll develop a daily writing habit (which will help you get better at writing)

People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn't just newbies. I hear this from experienced business owners too.

But like everything, writing is about practice. And the more you do it, the easier it gets.

My friend Kennedy started sending a daily email to his list because he's dyslexic and wanted to get better at writing.

He's been doing it for two years now. But if you read his stylish, entertaining emails, you'd NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email).

Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer.

I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don't do any meetings or coaching calls until midday. I just write/create content.

Why do I do it this way? Because I believe it's easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions.

And while I never suffer from writer's block (which is what 18 years in journalism does for you), I do write better copy when I'm feeling inspired.

Now I'm not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who's also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general.

2. You'll develop a bank of content you can repurpose into other things

Since I started my Daily Email in April 2020, I've racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads.

I recently created a whole series of Facebook ads for my new Instagram course from 'daily email' copy - and a bunch of marketing emails. And I'd much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I'm not feeling it.

In fact, I actually repurposed some daily email copy to create this podcast episode and blog post.

3. You'll develop a deeper relationship with your audience

Since I've been sending my daily email I've been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story.

Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists.

4. You'll sell more of your products/services

When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy.

5. It's a form of therapy

I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It's also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails.

If you have kids or other responsibilities, it's easy to tell yourself that you don't have time. Or that it would be 'impossible' to find 15 minutes to write each morning.

But where there's a will there's always a way, right?

Podcast shownotes

• About my Instagram Success Academy (01:26)
• What inspired me to start a daily email (3:55)
• How to develop a daily writing habit and why it'll make you a better writer (5:55)
• How to find the right time for your writing and why you should make it regular (8:40)
• How you can batch create your content for your emails (9:28)
• Why you'll get better responses if you write about current events (12:15)
• Why you don't have to get up at 5am to be successful (13:38)
• How to create social media content by repurposing your daily emails (14:21)
• How I organise my content/topics and themes for my daily email (15:40)
• Why you can't force your writing (18:25)
• How I've used my daily email copy in this podcast (19:28)
• How sending a daily email can deepen your relationship with your audience (20:25)
• Examples of daily emails that have created a conversation (22:05)
• How sharing content that makes people feel something will connect with them (25:28)
• How my daily emails have prompted engagement in my paid membership group (30:11)
• Why sending a daily email will help you sell more (31:32)
• Why writing every day can be great therapy (32:33)
• Tips for getting your daily emails right (34:54)
• Why you should always check your email open rates (37:35)

Resources

Sign up for my Daily Email

Rob & Kennedy Podcast

[395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast)

Join my Instagram Academy Course here

Janetmurray.co.uk/podcastfinder

Join my Build Your Online Audience Programme

My Emergency Response Plan

Masterclass - How to generate passive income in your business

Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business

Masterclass - How to turn your in-person services into online offerings

Masterclass - How to launch a playbook for your business

Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course

#2021Sorted Buy your ticket

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart

Rev.com*

Kapwing

Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn