One of the most common questions I get asked about PR is: ‘should you pitch the same idea to different journalists?’ The rather unsatisfactory answer is ‘it depends’. In this episode, I share practical tips and advice that will help you decide when it’s ok to send your idea to multiple journalists and when you... READ MORE

Nathan Chan felt frustrated there were no business magazines he could relate to, so he did what any ballsy entrepreneur would do – he started his own. Three years on, Foundr is a top-ranking ‘Business & Investing’ magazine in the App Store and has featured high profile entrepreneurs like Richard Brandon, Seth Godin and Arianna Huffington on the cover. The Foundr brand now... READ MORE

If journalists want to feature you  it’s tempting to say ‘yes’ – even when the subject matter doesn’t relate directly to your area of expertise.  But while there’s usually a way to get a mention for your business or brand, this doesn’t necessarily mean it’s a wise move. In fact, in some circumstances (although this is... READ MORE

Peter Shankman is probably best known for founding Help A Reporter Out (HARO) – which connects journalists with people who want to be featured in the media.  Today he’s a speaker, consultant and bestselling author who regularly appears in the national and international media, including Fox News, CNN, The New York Times, The Wall Street Journal... READ MORE

Sharing stories about your business can be an effective way to get coverage in the media. But you need to be selective about the stories you tell. In this episode, I talk about the one story you shouldn’t even attempt to share in the media (and it’s probably not what you think). Here’s what I cover in this... READ MORE