Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee to building his own consulting business.

What is covered in this episode:

• Elliott's business services and who he works with.
• The project outcome differences of construction and IT projects.
• Reasons why IT projects fail.
• Elliots work background and how he transitioned into what he is doing today.
• The best way to get jobs or clients and how this relates to the importance of building your network and brand.
• What's next for Elliot.
• Tips for people who want to start a consulting business
• Elliott's advice for people who are still working full time and want to jump into business.

Links:

Elliott O'Dea-Joyce Website

Elliott O'Dea-Joyce LinkedIn

In this episode, Andrew discusses step 3 of leveraging your digital profile which is pitching. He goes through the Etraction pitching methodology and how it relates to the sales and content models.

What is covered in this episode:

• What is pitching?
• The 5-step pitching methodology that Andrew uses and the explanation for each stage.
• His explanation of the 3 important middle steps of the pitching methodology to help you communicate with your prospective clients: Problem, Solution, Why you?
• The first and last steps of the methodology: Tease and What's Next is where he discusses how to tease people, make them interested and ask more about what you do.
• Andrew walks us through how he pitches his business to other people in real life situations and how you can apply this to your own pitch

Lynn Garbers, President of Eagle Achievements, shares her story from being an enterprising kid at the age of 8 to having a business and becoming a successful coach. She has educated herself through the process and has gone through several career switches before ending up doing what she really loved. And in this episode, she shares with us her interesting journey that led her to where she is today.

What is covered in this episode:

• Lynn's background and the services she offers.
• Her interesting job and entrepreneurial history.
• Her turning point to having her own business and the story of how she became a coach.
• The strategies she uses in her services.
• A background on her clients.
• Lynn's advice for people who want to develop their career.

Links:

Eagle Achievements

Email: [email protected]

In this solo episode, we cover the step 2 of leveraging your digital profile by producing content that is helpful, valuable and creates traction. We discuss the importance of what, where and why we need to post your content.

In this episode I cover:

• Things you need to know about the business and business owner before creating their content
• Kinds of content that businesses can make and recommendations for creating video, blogs and posts.
• Starting and posting blogs to help your SEO.
• How to choose which social media platform to use when posting your content.
• The importance of having your target audience understand what you do.
• Ideas to help you attract and gravitate people towards your business.
• Framing content in the sales process.
• The benefits of podcasting for your business.
• Sneak peek on the next episode: Pitching

Mandy Nolton, Founder of Rec Relief and Managing Director at Rec People, shares her story in this episode and talks about her journey from university to building her own business and the experiences she went through getting to where she is today. Mandy is very passionate about her work with local government in the recreation and leisure space. She is currently in the process of building her new business Rec People.

In this episode I cover:

• Mandy's business and services.
• The story of her first job and how she was led to work in recreation.
• The benefits of loving and enjoying what you do.
• Business as a merged lifestyle with clients becoming friends.
• Her journey to starting her own business.
• Getting a business coach to help run her business.
• How to know the right time to start a business.
• The experience that taught Mandy to just push on and carry on despite challenges in her business and life.
• Advice for people who want to start a business.

Links:

Rec Relief

Mandy Nolton LinkedIn

Darren Bourke Website

In this solo episode, we will continue talking about the 12-step process of building your own business, becoming a corporate escapee and building the lifestyle you want. We will focus on the first stage of leveraging your digital profile and what we need to do in this part of the process.

In this episode I cover:

• What is the Leverage stage and how does it relate to the first stage of the process?
• The reasons why businesses fail.
• A discussion on the first stage of leveraging your digital profile - Connections.
• Understanding and identifying your target market.
• The importance of building connections.
• 4 steps of the sales process.

Links:

e-ttraction Templates

Jordan D'Urbano, Director of Independent Closers Agency, joins us in this episode as we talk about his journey from starting as a coach, discovering his love for sales and then building his own business.

In this episode I cover:

• Jordan's story of taking on his first paid job to building his own coaching business at 16 years old.
• Andrew and Jordan share their personal experiences that encouraged them to build their own businesses.
• The challenge he went through when he closed his first business, how this started his shift to sales and the experiences that led him to put up the Independent Closers agency.
• The power of visualisation and how he applied this to his sales jobs and business.
• The importance of choosing a business that fuels you.
• Jordan's tips for new business start-ups to help them succeed.

Links:

Jordan D'Urbano Website

Jordan D'Urbano LinkedIn

Game of Sales Podcast

In this episode, Tracey Rojko, owner of The Philosopher's Stone, joins me as we talk about her journey and business. We discuss how she helps people open their minds to alternative ways in managing their emotions and gives them the advice and tools they need.

In this episode I cover:

• Tracey shares her personal experience on her son's night terrors and how this started her search for alternatives to manage his emotions
• What is Reiki Healing and what you get from a healing session
• The story and outcome of her son's Reiki Healing session
• Tracey's life story from childhood, getting married, having children, working and escaping the corporate life to build her business
• Andrew shares his story and how he relates to Tracey's story and experiences
• The future for her business and how she wants to help people

Links:

The Philosopher's Stones Website

Tracey Rojko LinkedIn

The Philosopher's Stones Email - [email protected]

In this episode, we're going to talk about the very important topic of SEO or Search Engine Optimization. I will also touch on the topic of the Google universe at is it such an important part of the way you set up your business and the way people find you, particularly in Australia.

In this episode I cover:

• The importance of winning the SEO search for your name specifically and how to do it
• The difference between branding and digital marketing
• How to have a strong presence for your name by having a personal website
• The effect of SEO being geographically based when searching on search engines like Google
• Discussion of the 5 main traits or primary source of SEO: URL, length of time, regular addition of content, having great and useful content for customers, number of site visitors
• What Google looks at and why front page SEO is what counts nowadays
• Sources for SEO tips
• How having a Google+ profile, creating a Google business profile based on your Google+ profile and making sure you are on the map helps your business

Links:

MOZ

Ebook from Social Star - SEO Myths You Should Know

Today on the podcast I talk to Connor Gillivan who is the CMO of Freeeup.com. He is a young entrepreneur who has been successful in the internet space.

In this episode I cover:

• Connor's introduction about himself and the services of Freeup.com
• His first entrepreneurial journey, what he studied in college and how he got into the digital space
• The business partnership and agreement of FreeeUp's owners and how they make it work
• The transition from their Amazon business to opening Freeeup.com
• Entrepreneurship as an assembly of quality assets and the different types of assets
• Connor's Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies
• What his parents think about his career
• Connor's opinion on how education affects future careers
• Andrew's story of wanting to work in business since he was young and his thoughts about the drive and challenges to succeed in business
• Where Connor sees himself in the next 5 years
• Examples of how the lack of building blocks and passion can dissolve or affect opportunities for businesses
• Model of Andrew's and Connor's businesses and their staff members
• The importance of time freedom
• Connor's advice to people who want to start an entrepreneurial journey

Links:

Connor Gillivan LinkedIn

Connor Gillivan Website

Connor Gillivan Calendar

Connor Gillivan Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

FreeeUp.com Website

FreeeUp Facebook Page

FreeeUp LinkedIn

FreeeUp Twitter

FreeeUp YouTube