Most podcasters blend in. In this episode of Failure Is Knowledge, I show you how to create your competitive advantage so your show stands out, attracts the right audience, and grows like a business.

We’ll break down a simple SWOT for podcasters (Strengths, Weaknesses, Opportunities, Threats) and turn it into action:

-Strengths: Own what makes you different so your voice becomes the differentiator.

-Weaknesses: Identify gaps (team, resources, clarity) and turn them into growth plans.

-Opportunities: Use feedback loops, offers, and audience language to position value.

-Threats: Competing shows + impatience—why consistency and focus win.

You’ll also learn how to niche your audience language, why “serve everyone = serve no one,” and how to think like a strategist (not just a creator) so your podcast becomes a business.

If you’re a podcaster or leader struggling to stand out, this is your roadmap to build authority, communicate value, and create a durable podcast advantage.

Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content