Starting a company is great, but how do you get enough revenue early on so you don't have to stress about keeping your doors open? And then how do you scale that operation? Mosquito Joe Franchisee Trey Powell joins the Build Your Queue podcast to talk about opening one of the first Mosquito Joe franchises, how he got his early customers, and how he streamlined operations while creating delightful customer experiences to take his business to new heights. Listeners will walk away knowing how to do exactly the same.

Releasing a new product or feature is great, but how do you get customers to start using it? How do you leverage it to bring in new customers while also getting your existing customers on board? Kelly Oechslin, product marketing manager for flooring dealer software company RollMaster, joins us in The Queue to discuss. Listeners will walk away understanding how to take a new product or feature to market, how to how to build partnerships with customers instead of just transactions, and what it ultimately takes to help customers succeed.

Running restaurants is tough, and it's gotten exponentially tougher throughout the pandemic. How do you handle hiring and turnover? How do you keep customers coming in? How can you change your operations to be more profitable while creating great customer experiences? How do you navigate unexpected challenges without failing? These are some of the questions Owner of Bitter Alibi and Daily Ration Jason Bowers answers in his interview with Build Your Queue. Have a listen.

Building a SaaS company from the ground up is no joke. How do you get your first customers? Build a brand? Start to grow exponentially? StoragePug co-founders Tommy Nguyen and Matt Huddleston stop by The Queue to share their story of finding answers to these questions. You'll walk away knowing where to go to find your first customers, how to build a reputable brand that grows by word of mouth, how to create top quality content, and more.

Leading an organization's marketing and communications takes a lot of planning. But what needs to be included in that plan? How far in advance should you be working on stories? How do brand and messaging come into play? Sybil Topel, Chattanooga Chamber of Commerce's VP of Marketing and Communications, joined Build Your Queue to discuss. Listeners will walk away with a deeper understanding of corporate communications planning and strategy, how long it takes to see results from your work, and how to find partners to help you along the way.

Retailers tend to sell commodity items or niche products.  It's tough in both cases to stand out and draw in the traffic you need (digitally or in-person) to hit sales goals. You're either competing with everyone or fighting to create demand. So how can brands differentiate themselves, and bring in enough customers to keep business booming? Owner of furniture marketing agency R&A Marketing, Kevin Doran, joins Build Your Queue to discuss. You'll walk away understanding how to get hyper focused with your customer targeting, create repeat customers, and ultimately grow your profits.

Startup founders have a tough time educating customers, usually because your products are unique - first of their kind solutions that most people aren't familiar with. So how do you educate customers on your new product and why it's valuable? Felicia Jackson, founder of CPR Wrap, drops by Build Your Queue to discuss turning traumatic events (watching those close to her choke almost to death) into life-saving products, and how to educate potential customers without using fear. You'll walk away from this understanding how to connect with customers, find channel partners, and use education to draw engagement and grow sales.

Fitness studios and gyms see a boom in new memberships with new year's resolutions (and around other big holidays and promotions). But then there's a large drop off. What happens? Why do so many people who've just made this commitment choose to back out, and what can fitness professionals do about it? Loud Rumor's Brittany Welk and Corbyn May, who have worked on both the consultant and studio sides of the fitness business, joined Build Your Queue to talk customer retention, effective marketing, and putting yourself in a place to grow without straining your resources.  This is can't-miss content for anyone running a fitness studio, gym, or personal training business.

Small businesses can be about more than making profits, but how do you balance leading a mission-fueled company with making money? According to Luis Contreras, Owner of The Local Juicery + Kitchen and Squeaky Clean, they should be one in the same. Check out Luis's story of immigrating to the U.S. from Venezuela, starting multiple businesses, and committing to impacting people's live through small business.

Kim White has spent decades running for-profit and non-profit organizations, and one of the keys to her (and her orgs') success is how she intentionally interacts with people - employees, customers, and others in her community. Kim joins The Queue to chat with Text Request VP of Marketing Kenneth Burke on putting those people skills to use to lead effectively and grow an organization.