What happens to your company if social media apps go down?

The outage saw an immediate outcry as business performance and communication networks were in some instances completely halted, highlighting the power businesses have knowingly given social platforms through its reliance for success. 

Targeting the ideal target market allows you to become a big fish in a small pond. It allows you to dominate a segment or geography in a way that is impossible by being general like everyone else

Your target market may be a small but very profitable segment of the market. Ideal Target Markets are created by identifying the needs and wants that are not being addressed by your competitors and offering products or services that satisfy these.

Email us for any comments or queries: [email protected]

What opportunities present themselves currently?

In this episode, we look at what opportunities players in the construction industry can tap into.

Email us at [email protected] for feedback

There are very many associations in the built industry that seek to create a voice for companies. Are they effective? Are they active?

In this episode, we mention the 7 associations that are directly associated with the built industry and other business associations that one can also join.

Listen and subscribe 

The biggest question for companies in the construction industry is how to grow in the right direction.

Even big companies that are set on the path of consistent and steady growth, like Crown Paints or ASL Hardware ,face the need to keep evolving, stay focused, build organizational resilience and innovation and amplify the intangible parts of their brands that made them different and exciting. Too often, we see companies who lost discipline in pursuing their vision or the spark that made them successful in the first place.

For companies to grow in the right path, the following branding strategies should be used 

Marketing, just like health, needs a holistic approach. A lot of companies in the construction sector only rely on 1 or 2 marketing strategies.

In this episode, we look at 4 simple strategies that can be implemented that can push construction and real estate companies forward.

The purpose of this podcast is to bring all information related to the construction and real estate industry in Kenya and the region. 

We  will keep you informed and entertained as we take a deep dive into the latest and greatest in construction and real estate.

For advertising opportunities please reach out to [email protected]