Do you want to turn a successful local business into a national brand through franchising? 

In this episode, we break down the real-world process of "multiplying success" with Dr. Tom DuFore—from identifying if a business is "franchiseable" to navigating the long-term sales cycles required to scale. This isn’t theory. It’s what happens when a founder decides to move from a visionary role into a coaching and training role to lead a franchise system. 

We talk about:

* The Three Pillars of Franchising: Using other people's capital (Money), local ownership (Management), and faster expansion (Multiply).
* The "Franchiseability" Checklist: Why a profitable prototype, national customer base, and a "teacher’s heart" are non-negotiable.
* The Franchise Blueprint: A deep dive into the 3-step strategy of structuring fees, documenting manuals, and launching to market.
* Success vs. Struggle: Why consistent marketing for 200+ days is the key to closing franchise sales, and why starting and stopping ad campaigns leads to failure.
* The Founder's Role: Why the first 20 franchisees are actually buying into the founder, not just the brand.

If you’re a business owner, contractor, or entrepreneur looking for a "confidence elixir" to grow while maintaining local quality, this episode will hit.

🔗 CONNECT: 
Facebook  https://bit.ly/3td8Pdo
Instagram  https://bit.ly/3HmCR3m
LinkedIn  https://bit.ly/3hjU4jq

✉️ CONTACT:
Email  [email protected]
Website  adammcchesney.com

About me:
I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing.

I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. Everything I share comes from real experience, what I’ve tested, what’s worked, and what hasn’t.

Today, I create content, speak, and have honest conversations about marketing, growth, and leadership, with one goal in mind: helping business owners stop relying on last-minute tactics and start building something sustainable.

What does it actually take to walk away from a high-paying job… hit rock bottom… and rebuild multiple successful businesses?

In this episode, we break down the real entrepreneurial journey of Marburger—from selling cars at 18 to building multiple income streams across real estate, automotive, martial arts, and investments.

This isn’t theory. It’s what happens when everything falls apart—and what it takes to come back stronger.

We talk about:
• Leaving a stable career to prioritize freedom
• The reality of loss, failure, and rebuilding from zero
• The mindset shift that changed everything
• How EOS helped scale his business the right way
• Why personal branding is driving 80% of his leads today

If you’re a business owner, contractor, or entrepreneur trying to grow while navigating real life, this episode will hit.

🔗 CONNECT: 
Facebook  https://bit.ly/3td8Pdo
Instagram  https://bit.ly/3HmCR3m
LinkedIn  https://bit.ly/3hjU4jq

✉️ CONTACT:
Email  [email protected]
Website  adammcchesney.com

In this episode of the Builders of Authority Podcast, I sat down with our COO, Alejandra Donaire, to talk about what actually goes into building and scaling a digital marketing agency behind the scenes.

We recorded this from Nicaragua, and this conversation is a real look at what most people don’t see, the systems, the pressure, the leadership, and the day-to-day execution it takes to grow a business the right way.

Alejandra shares her path from architecture to marketing, how she stepped into the COO role early on, and what it really means to take ideas and turn them into something that actually works inside a company.

We also break down how we’ve implemented EOS (Entrepreneurial Operating System), the difference between a visionary and an integrator, and why operations are the backbone of any business that wants to scale.

If you’re an entrepreneur, agency owner, or contractor trying to grow, this will give you a much clearer picture of what it actually takes behind the scenes.

In this episode of the Builders of Authority podcast, I sit down with Colin McNeil, owner of the McNeil Insurance Group, for a deep and personal conversation about growth, accountability, and the realities of entrepreneurship. We take a trip down memory lane, reflecting on our shared history playing sports in St. Louis and attending high school together.

Colin opens up about a defining period during his sophomore year when he faced academic ineligibility and a significant identity crisis. He credits a high-stakes meeting with his dean, Mr. Walsh, as the turning point that provided him with a roadmap to get his life back on track: a lesson in resilience that continues to fuel his business today.

In this episode of the Builders of Authority Podcast, I sit down with Clint Webb, owner of Web Decks and founder of the Deck Building 101 Facebook group, a community of more than 110,000 deck builders and contractors.

Clint shares his story of getting laid off during the 2008 housing crisis, how that led him into deck building, and how a simple idea to create a better online community for builders turned into one of the largest groups in the industry.

We talk about the evolution of the deck building and outdoor living industry, the role companies like Trex played in helping grow his business, and why contractors today need to think beyond just building, and start focusing on sales, marketing, and brand authority.

If you're a deck builder, contractor, or home service business owner, this episode is full of real lessons on building a business, growing a community, and staying consistent in both craft and marketing.

In this episode of the Builders of Authority Podcast, I sit down with Clint Webb, owner of Web Decks and founder of the Deck Building 101 Facebook group, a community of more than 110,000 deck builders and contractors.

Clint shares his story of getting laid off during the 2008 housing crisis, how that led him into deck building, and how a simple idea to create a better online community for builders turned into one of the largest groups in the industry.

We talk about the evolution of the deck building and outdoor living industry, the role companies like Trex played in helping grow his business, and why contractors today need to think beyond just building, and start focusing on sales, marketing, and brand authority.

If you're a deck builder, contractor, or home service business owner, this episode is full of real lessons on building a business, growing a community, and staying consistent in both craft and marketing.

In this solo episode of the Builders of Authority Podcast, I share some real thoughts on entrepreneurship, leadership, and the journey of building a business.

If you’re a contractor or home service business owner working to grow your company: whether you’re in roofing, HVAC, plumbing, remodeling, or another trade,  this is a conversation that will likely resonate with you. 

Building a business, leading a team, and continuing to push for growth comes with challenges that most people never see from the outside.

This episode is an honest reflection on what it really takes to keep moving forward, keep improving, and keep building something meaningful, even when the pressure is high.

If you’re serious about growing your contracting business and becoming an authority in your market, this is a conversation you don’t want to miss.

In Episode 208, I’m joined by Sam Chapman to talk about building businesses with family and long time partners and what that actually looks like behind the scenes.

Sam lives in Northern Virginia and has spent the last 10+ years growing companies in the construction and insurance restoration space. After beginning his career in commercial real estate, he partnered with his brother to build Caseco into a general contracting company and later launched Merit Restorations, which now operates in multiple markets across the U.S.

This episode is centered around entrepreneurial leadership.

We talk about:

• What it really takes to build with family and friends
• How radical transparency keeps partnerships healthy
• The difference between loyalty and accountability
• Culture breakdowns and the cost of avoiding hard decisions
• Diversification as a long term growth strategy
• Why you can’t shortcut the early stages of building
• Learning to say no and protect your commitments

Sam shares openly about seasons where culture wasn’t strong, where leadership decisions were delayed, and how stepping into accountability changed the trajectory of the business.

 If you're thinking about scale, legacy, and building something that lasts beyond you, this conversation will challenge you in the right way.

Connect with Sam and his companies:

• Caseco Homes: https://caseco.net/ 
• Merit Restorations: https://meritrestorations.com/
• Sam's Instagram: https://www.instagram.com/samchapmanco/
• Sam's Facebook: https://www.facebook.com/samcprojects/

Connect with Builders of Authority:

• Website: https://buildauthority.com/
• FREE Facebook Group: https://www.facebook.com/groups/7685392924809322

If you're building a business while trying to be a present leader, spouse, or parent, this episode is going to resonate with you. 

In this conversation, I sit down with Jaden Barr to talk about what really builds authority over time. We go beyond tactics and dive into identity, discipline, leadership, leverage, and community.

Jaden is a St. Louis-based real estate business owner, former college quarterback at Truman State, and father of two. He left corporate during the pandemic to build his business from scratch in a new market, and his story is rooted in discipline, faith, family, and long-term thinking.

We break down how athlete-level habits translate into business, why honoring your calendar matters more than motivation, and how systems create freedom instead of burnout.

Here’s what we cover:

• Why personal branding starts with identity, not strategy
• How discipline compounds over time
• The role community plays in long-term authority
• Leveraging systems to buy back time
• Balancing entrepreneurship with marriage and fatherhood

If you’re trying to build something sustainable, not just successful, this conversation will give you perspective.

Connect with Jaden Barr

• Instagram: Instagraminstagram.com/jbarr_realtor
• Facebook: Facebookfacebook.com/jaden.barr.96
• Website: Kwjadenbarr.kw.com
• LinkedIn: Linkedinlinkedin.com/in/jaden-barr-12462610b
• YouTube: YoutubeJaden Barr

Connect with Builders of Authority

• Website: BuildauthorityDigital Marketing Agency St Louis | Builders of Authority
• Free Facebook Group: FacebookLog in or sign up to view

What if the breakthrough wasn’t fame… but discipline?

Episode 206 is a powerful one.

Joey YAK went from elite athlete to touring artist to walking away from it all. He chose family over fame, got sober, rebuilt his life, became a top-performing sales leader, and eventually founded his own creative agency.

This conversation goes beyond business tactics. It’s about identity, maturity, responsibility, and building something that actually lasts.

If you’re a business owner trying to grow without losing your values, this episode will resonate.

Thanks for listening and being part of this journey with us.

Connect with Joey YAK Pieper
Instagram: https://www.instagram.com/joey.yak/
Get Attention STL Website: https://getattentionstl.com/

Connect with Builders of Authority
Website: https://buildauthority.com
FREE Facebook Group: https://www.facebook.com/groups/7685392924809322